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News & Positions - July 2021

Industry coalition calls for a smart transition towards digital product information to consumers

In a joint industry letter to the European Commission, AIM - European Brands Association and several cross sectorial organisations highlight the opportunities that digital means can bring for product information requirements benefitting businesses and citizens across the European Union, and...

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News & Positions - June 2021

Joint industry call for an EU approach to packaging waste labelling

AIM - European Brands Association and several industry associations have signed a letter calling on the European Commission to take urgent action to ensure a common approach for packaging waste-sorting labelling to preserve the free movement of goods within the...

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News & Positions - June 2021

AIM and amfori input to the Environmental Due Diligence debate

Environmental Due Diligence will be part and parcel of the overall Human Rights Due Diligence (HRDD) and Sustainable Corporate Governance (SCG) legislation the EU is preparing for the autumn as environmental impacts are closely linked to human rights impacts. Whilst...

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News & Positions - December 2020

AIM Position on substantiating green claims & tackling green-washing

In the context of the European Commission's Consultation on "Environmental performance of products & businesses – substantiating claims", AIM, the European Brands Association, welcomes the Commission's initiative to tackle “green-washing” so as to ensure the continuing veracity and relevance of...

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News & Positions - October 2020

AIM launches its contribution to the mandatory Human Rights Due Diligence debate

On the occasion of Commissioner Didier Reynders delivering his keynote address at today’s Sustainable Retail Summit of the Consumer Goods Forum, AIM, the European Brands Association, is proud to launch its contribution to the mandatory Human Rights Due Diligence debate....

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News & Positions - October 2020

AIM’s contribution to the New Consumer Agenda

AIM has published its contribution to the EU Commission's New Consumer Agenda with a focus on empowering consumers in the green transition. It outlines how the digital economy has changed consumer behaviour, the importance of a co-ordinated strategy to protect...

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News & Positions - September 2020

Pioneering digital watermarks for smart packaging recycling in the EU – AIM, the European Brands Association, launches cross-value chain initiative to drive circular economy goals

Brussels, 8 September 2020 – Under the auspices of AIM, the European Brands Association, over 85 companies and organisations from the complete packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital technology can...

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News & Positions - July 2020

Brands – Together against COVID-19, Together for the Future!

Thank you to all AIM branded consumer goods companies for supporting communities across Europe and the world in the fight against COVID-19. The pandemic has highlighted solidarity across society – people, governments, businesses, institutions and civil society – and shown...

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News & Positions - May 2020

AIM invites to webinar on Nudging for Sustainability

In cooperation with BVA Nudge Unit and PRS IN VIVO, AIM invites to the webinar "Nudging a Sustainable Future for Consumer Goods" on 26 May. This 90-minute webinar will share four expert perspectives on how behavioural science can help encourage...

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News & Positions - April 2020

AIM Position on the Circular Economy Action Plan

AIM, the European Brands Association, fully supports the objective of the Green Deal and the recently launched Circular Economy Action Plan to mobilise industry towards a clean, circular and climate neutral economy.  Sustainable production and eco-design for products and packaging...

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News & Positions - March 2020

AIM Publications: Brands as Drivers of Sustainability

Have a look at AIM's latest publications on sustainability: With its updated Eco-Design Brochure, AIM highlights the commitments and efforts of brands in achieving a clean and circular economy, in terms of sustainable product and packaging design, optimised resource use,...

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News & Positions - January 2020

Learn how to create successful brand Nudge initiatives! AIM launches Nudge Trainings in 2020 open to all its members

After the second successful edition of the AIM Brands Nudging for Good Awards in October 2019, we invite all our brands to join the AIM Nudge Trainings in 2020 providing inspiration for award-winning brand Nudges! Our 2021 Nudge Awards objective...

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News & Positions - October 2019

AIM publishes statement on climate change

AIM, the European Brands Association, believes that climate change is one of the greatest challenges we face, as society and as businesses.  Tackling the accelerating pace of climate change requires transformational changes to the broader systems in which brands operate....

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News & Positions - October 2019

Best Brand Nudge initiatives revealed for 2019 – AIM Brands Nudging for Good Awards

On 17 October 2019, AIM, the European Brands Association, organised its Brands Nudging for Good Awards in the Concert Noble in Brussels. In the presence of representatives from the European institutions, the branded goods industry, NGOs and academia the three...

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News & Positions - September 2019

Meet the Finalists – AIM presents the 10 finalist nudge initiatives for the Nudging for Good Awards 2019

We are delighted to present our 10 inspiring finalist nudge initiatives for the Nudging for Good Awards 2019, coming from Danone, Essity, Heineken, Mars, Nestle, PepsiCo, Pernod Ricard, Procter & Gamble, Savencia and Unilever. Check out the nudge cases on...

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News & Positions - September 2019

AIM signs the Circular Plastics Alliance Declaration

On 20 September 2019, the Circular Plastics Alliance (CPA) presented and adopted its declaration. The declaration has been developed by the complete plastics value chain with support of the European Commission, and describes the alliance's vision for more recycled plastics in...

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News & Positions - July 2019

AIM publishes Brands’ Eco-Design Model

The development of eco-design for packaging represents a strategic part of how brands are integrating circular thinking into their business strategies. Several AIM members have their individual company commitments and goals addressing eco-design. For a complete overview, have a look...

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News & Positions - July 2019

8th Annual AIM-PROGRESS benchmarking survey on Responsible Sourcing in the FMCG sector

AIM-PROGRESS members continued to demonstrate progress in their responsible sourcing programs in 2018 with an impressive maturity leap: 50% of members are now identified as having ‘Integrated’ responsible sourcing programs, thereby being in the upper half of the maturity scale,...

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News & Positions - July 2019

AIM organises the 2nd edition of its International Brands Nudging for Good Awards

To inspire brands, promote the Nudging for Good concept and showcase great nudge initiatives, AIM, the European Brands Association, organises every 2 years the Nudging for Good Awards. The 2019 edition will take place on 17 October at the Concert...

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News & Positions - June 2019

Professor Cass Sunstein for AIM on the potential of Nudging to tackle biggest social challenges

On the occasion of the launch of the new Competence Centre on Behavioural Insights, the European Commission invited the father of Nudge, Professor Cass Sunstein of Harvard University, to Brussels. But what exactly is a Nudge, why is this concept...

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News & Positions - June 2019

AIM joins the Advisory Committee of the Consumer Information Programme of the One Planet Network

AIM, the European Brands Association, has been accepted to the Advisory Committee of the Consumer Information Programme for Sustainable Consumption and Production (CI-SCP). This programme sits under the 10 Year Framework of Programmes on Sustainable Consumption and Production which was...

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News & Positions - May 2019

Open House on improved sorting of packaging – Digital Watermarks @ work

Organised by Procter & Gamble on 16 May, AIM participated in an Open House at Tomra Germany showcasing the digital watermarks technology for accurate sorting (see picture). The sorting trials on a pilot line were run with shrink sleeved bottles,...

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News & Positions - February 2019

AIM joins the EU Commission’s Circular Plastics Alliance

AIM is delighted to be part of the Commission's new Circular Plastics Alliance. Brand manufacturers are determined to work together with the complete value chain to improve the economics and quality of plastics recycling in Europe. In December 2018, the...

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News & Positions - December 2018

AIM-PROGRESS publishes its new Responsible Sourcing Journey

AIM-PROGRESS is pleased to report the release of its new Responsible Sourcing Journey (RSJ) - a blueprint describing the maturity evolution of a company’s responsible sourcing programme across four maturity levels: launched, established, integrated, leadership. Companies can benchmark their maturity...

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News & Positions - November 2018

The 2nd edition of the International AIM Brands Nudging for Good Awards – OPEN NOW

Position your brand as a leader in the innovative area of Nudging for Good and inspire consumers towards mindful, responsible and sustainable consumption! We have launched the contest for the 2019 AIM Nudging for Good Awards and invite all our...

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News & Positions - November 2018

Industry calls on EU negotiators to safeguard the Internal Market for packaging & packaged goods

The undersigned organisations represent interests in a wide range of packaging materials, including plastics, and sectors at different stages of the packaging value chain in Europe. Building on earlier joint statements, we remain committed to working with EU policymakers to...

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News & Positions - September 2018

AIM and BVA organise coaching workshop on Nudging for Good

In the context of our upcoming AIM Nudging for Good Awards, we organised, together with our partner BVA, a 1-day coaching workshop for interested member companies in Brussels. Participants had the opportunity to learn how to produce great nudges with...

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News & Positions - August 2018

AIM signs joint statement on the European Commission’s Single Use Plastics Proposal

Together with 73 Packaging Value Chain associations, AIM signed a joint statement on the Single Use Plastics Proposal launched by the European Commission in May 2018. The undersigned organisations represent a wide range of packaging materials, including plastics, and sectors...

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News & Positions - May 2018

AIM-PROGRESS responsible sourcing initiative launches new website

AIM-PROGRESS is a forum of 39 leading Fast Moving Consumer Goods (FMCG) manufacturers and common suppliers, assembled to enable and promote responsible sourcing practices and sustainable supply chains. It is a global initiative supported and sponsored by AIM in Europe...

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News & Positions - April 2017

AIMing for delivering brands’ full potential to Europe’s society and economy

Unilever’s President of Europe, Jan Zijderveld is to bring his expertise to bear as he has been voted President of AIM – the European Brands Association. Jan outlines what he hopes to bring as he will represent the branded goods...

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News & Positions - March 2017

Congratulations to the winners of the first Nudging for Good Awards in the brands industry!

AIM is delighted at the success of its Brands Nudging for Good Award ceremony which gathered 200 participants from the EU Parliament and Commission, NGOs, trade associations and brand manufacturers in Brussels on 20 March. We are proud to announce...

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News & Positions - March 2017

Discover the Finalists of the Brands Nudging for Good Awards 2017

AIM’s objective in launching the first Nudging for Good Awards, is to promote the creation of original “Nudges for good” by brand manufacturers. A Nudge for Good is how a brand, on the basis of consumer insights, makes it easy...

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News & Positions - May 2016

AIM’s position on the Circular Economy

Brands support the circular economy. It makes both environmental and economic sense to manage resources carefully and, where feasible, to re-inject recovered materials into the economy. AIM member companies are integrating circular thinking into their business strategies through responsible raw...

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News & Positions - April 2016

AIM launches Nudging for Good Awards

The AIM-Nudge initiative is about helping consumers to adopt healthier and more sustainable lifestyles. To recognise best practice and gain scale, AIM is launching the Nudging for Good Awards. The Awards will be given out in Spring 2017 on the...

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News & Positions - March 2016

AIM Brand Expo 2016 – an exhibition on Sustainable Growth through Innovative Brands

AIM organised its Brand Expo on 21-22 March 2016 in the Solvay Library in Brussels. The Brand Expo is an exhibition on Sustainable Growth through Innovative Brands, featuring Eco-Innovation and Social Innovation, Open Innovation, Digitalisation, and Innovation from Consumer Insights....

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News & Positions - January 2016

Compliance Criteria on Environmental Claims

Multi-stakeholder advice to support the implementation/application of the Unfair Commercial Practices Directive 2005/29/EC: Helping consumers make informed green choices and ensuring a level playing field for business. This document has been developed by the participants to the meetings of the...

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News & Positions - December 2015

Brands challenge themselves to Nudge for Good

How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful tools is “nudging” – a concept from the world of behavioural science which looks at influencing people’s behaviour positively and without restricting...

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News & Positions - November 2015

Circular Economy: AIM joins industry call for common EU minimum requirements for EPR

Major manufacturing industry sectors in Europe that fall under the legal obligations of Extended Producer Responsibility (EPR), i.e., packaging, batteries, WEEE and tyres, including AIM are calling for common binding EU minimum performance requirements for EPR schemes in the legislative...

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News & Positions - May 2015

2nd AIM Brand Lecture by Professor Alberto Alemanno: “The future of behavioural change: public or private nudging?”

The second AIM Brand Lecture on "The future of behavioural change: public or private nudging?", by Professor Alberto Alemanno, took place on 6 May 2015. The AIM Brand Lecture series provide a new forum for the sharing of the latest...

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News & Positions - May 2015

Launch of AIM-NUDGE – Brands for healthier and more sustainable lifestyles

The second AIM Brand Lecture on "the future of behavioural change, public or private nudging?", by Professor Alberto Alemanno, took place on 6 May 2015. In his introductory remarks, Hubert Weber, President Mondelēz Europe and Member of AIM Board, launched...

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News & Positions - February 2015

Future-Proofing your Supply Chain through Horizontal Collaboration

Bundling freight flows across multiple manufacturers to create logistics synergies and achieve significant improvements in cost, service level and sustainability is a strategic driver of AIM’s supply chain activities. This was the theme of a joint workshop by AIM and...

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News & Positions - December 2014

Joint appeal by packaging chain coalition on EU waste review

According to reports the Commission work programme to be adopted next week may no longer contain a proposal on the circular economy, including the revision of EU waste legislation. Branded goods manufacturers represented by AIM are in favour of a...

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News & Positions - June 2014

AIM supports the consumer goods industry’s commitment to sustainability and consumer health & wellness

On 18 June 2014, the Board of The Consumer Goods Forum released two important messages, emphasising the consumer goods industry’s commitment to sustainability and consumer health & wellness. The Consumer Goods Forum (“The Forum”) is a global, parity-based industry network...

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News & Positions - May 2013

AIM-PROGRESS goes beyond compliance

In its latest newsletter AIM-PROGRESS announces its new 2013-2016 Strategy. It builds on the existing work of AIM-PROGRESS and now includes a third strategic driver which proposes to move beyond compliance towards measureable performance improvement in our supply chains and...

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News & Positions - April 2013

A Single Market for Green Products

Today, the Commission released its long-awaited Communication on a Single Market for Green Products and a recommendation on the proposed methodologies for Product and Organisation Environmental Footprinting. AIM is supportive of the Commission's approach for a single EU wide methodology...

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