Brussels, 17 June 2024 – AIM welcomes the EU Council's adoption of its position on the Green Claims Directive proposal....
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Brussels, 8 May 2024 – Together with other 13 associations, AIM calls on the Council of the EU to ensure the adoption of a clear, predictable and workable framework for the Green Claims Directive, while simplifying and reducing the burden...
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Brussels, 12 March 2024 – AIM welcomes the adoption of the European Parliament’s position on the Green Claims Directive, but regrets the missed opportunity of introducing key clarifications to make the legislative framework workable and enforceable AIM welcomes the...
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Brussels, 22 February 2024 – AIM, together with other 9 European Associations calls for the adoption by the European Parliament of a clear, workable and enforceable framework for environmental claims AIM is committed to ensuring that consumers are provided with...
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AIM, the European Brands Association and other 9 industry associations voice concern about the requirement, in the European Commission’s Draft Standardisation request on the Digital Product Passport (DPP), to include in the data carrier six cross-sectoral basic data elements that...
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Brussels, 14 February 2024 – AIM welcomes the adoption by the European Parliament’s ENVI and IMCO Committees of the report on the Green Claims Directive, but regrets the missed opportunity to ensure full legal clarity for the robust substantiation of...
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AIM and other 23 associations from the packaging value chain are calling on the EU legislators to remove the reference to "State-owned Producer Responsibility Organisations" from the proposed Packaging and Packaging Waste Regulation (PPWR) under current trilogue negotiations. The...
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Brussels, 18 December 2023 – AIM, the European Brands Association, welcomes the adoption of the Council’s position on the Packaging and Packaging Waste Regulation (PPWR) but regrets the failure of EU Member States to ensure the protection of distinctive packaging...
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14 December 2023 – AIM, the European Brands Association, co-signed, together with over 100 associations, an industry statement to call on EU Member States to ensure that the Packaging and Packaging Waste Regulation (PPWR) provides for a balanced framework between...
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AIM co-signed with other 10 associations an industry statement addressed to the European Parliament on the proposed amendments establishing a ban on environmental claims on products containing hazardous substances. AIM supports the objectives set under the Green Claims Directive to...
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Brussels, 22 November 2023 – AIM, the European Brands Association, welcomes the adoption by the European Parliament of its position on the proposal for a Packaging and Packaging Waste Regulation. AIM members support the objectives set out in the Packaging...
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Brussels, 24 October 2023 – AIM, the European Brands Association, welcomes the adoption by the European Parliament’s ENVI Committee of the report on the proposal for a Packaging and Packaging Waste Regulation, but regrets it is not sufficient to ensure...
READ MOREBrussels, 17 April 2023 – Today AIM, the European Brands Association, co-signed with more than other 120 industry associations a joint statement calling for the preservation of the Single Market legal basis (Article 114 TFEU) under the European Commission’s proposal...
READ MOREBrussels, 28 March 2023 – AIM, the European Brands Association, welcomes the adoption by the European Parliament’s IMCO Committee of...
READ MOREBrussels, 24 March 2023 – AIM, the European Brands Association, adopts today a joint industry statement to call on EU policymakers to adopt a clear, robust and EU-harmonised framework for carbon neutrality claims, to eliminate greenwashing practices, truly empower consumers...
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On 20 September 2022, AIM Director General Michelle Gibbons participated, alongside 60 speakers from academia and industry, in the Human Advantage conference organised by BVA. The event consisted of 16 roundtables, where experts in applied behavioural science exchanged views and...
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On 14 June 2022, AIM, the European Brands Association invited to the House of Brands in Brussels for its first Brands Insights Event of 2022 on Consumer Empowerment - The potential of Nudge and behavioural science for consumer policy. The event gathered around 25 experts in behavioural science, consumer and environmental policy, marketing and branding with the aim to share insights, views and ideas on the Nudge concept and how it...
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AIM is delighted to announce its first Brands Insights Series event of 2022 on Consumer Empowerment - The potential of Nudge and behavioural science for consumer policy, taking place on 14 June at the House of Brands in Brussels. The...
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AIM, the European Brands Association, co-signed today a joint industry statement with 59 other industry associations calling on the European Commission to create one single Circular Economy, not 27 separate ones, underpinned by an integrated Single Market. In their joint...
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Press release for immediate release – Brussels, 30 March 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European Brands Association and powered by the Alliance to End Plastic Waste, has achieved a significant milestone with the successful validation, after...
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Brand manufacturers represented in AIM operate and source globally. Many of our member companies are leading on responsible sourcing practices, seeking to minimise environmental impacts and ensure respect of human rights across their supply chains. AIM believes that EU-wide regulation...
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AIM, the European Brands Association, and 39 other trade associations representing multiple economic sectors, packaging manufacturers and retailer organisations launched today a joint position paper calling for an EU harmonised system for consumer sorting instructions. The revision of the Packaging...
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AIM, the European Brands Association, co-signed today a joint industry statement with 13 other industry associations calling on the European Commission to ensure harmonisation and consistency across due diligence frameworks for human rights and environmental protection. In their joint letter,...
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AIM, the European Brands Association, is calling for an EU harmonised model for consumer sorting instructions to empower citizens and at the same time to take away unnecessary burden from manufacturers. In order to boost a circular economy and achieve...
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To empower consumers to play their part in the Circular Economy, reliable, relevant, clear, understandable and EU harmonised information about the sustainability features of a product, such as environmental aspects, proper waste disposal, anti-littering and recycling, is key. This is...
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In a joint industry letter to the European Commission, AIM - European Brands Association and several cross sectorial organisations highlight the opportunities that digital means can bring for product information requirements benefitting businesses and citizens across the European Union, and...
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AIM - European Brands Association and several industry associations have signed a letter calling on the European Commission to take urgent action to ensure a common approach for packaging waste-sorting labelling to preserve the free movement of goods within the...
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Environmental Due Diligence will be part and parcel of the overall Human Rights Due Diligence (HRDD) and Sustainable Corporate Governance (SCG) legislation the EU is preparing for the autumn as environmental impacts are closely linked to human rights impacts. Whilst...
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In the context of the European Commission's Consultation on "Environmental performance of products & businesses – substantiating claims", AIM, the European Brands Association, welcomes the Commission's initiative to tackle “green-washing” so as to ensure the continuing veracity and relevance of...
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On the occasion of Commissioner Didier Reynders delivering his keynote address at today’s Sustainable Retail Summit of the Consumer Goods Forum, AIM, the European Brands Association, is proud to launch its contribution to the mandatory Human Rights Due Diligence debate....
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AIM has published its contribution to the EU Commission's New Consumer Agenda with a focus on empowering consumers in the green transition. It outlines how the digital economy has changed consumer behaviour, the importance of a co-ordinated strategy to protect...
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Brussels, 8 September 2020 – Under the auspices of AIM, the European Brands Association, over 85 companies and organisations from the complete packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital technology can...
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In cooperation with BVA Nudge Unit and PRS IN VIVO, AIM invites to the webinar "Nudging a Sustainable Future for Consumer Goods" on 26 May. This 90-minute webinar will share four expert perspectives on how behavioural science can help encourage...
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AIM, the European Brands Association, fully supports the objective of the Green Deal and the recently launched Circular Economy Action Plan to mobilise industry towards a clean, circular and climate neutral economy. Sustainable production and eco-design for products and packaging...
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Have a look at AIM's latest publications on sustainability: With its updated Eco-Design Brochure, AIM highlights the commitments and efforts of brands in achieving a clean and circular economy, in terms of sustainable product and packaging design, optimised resource use,...
READ MOREAfter the second successful edition of the AIM Brands Nudging for Good Awards in October 2019, we invite all our brands to join the AIM Nudge Trainings in 2020 providing inspiration for award-winning brand Nudges! Our 2021 Nudge Awards objective...
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AIM, the European Brands Association, believes that climate change is one of the greatest challenges we face, as society and as businesses. Tackling the accelerating pace of climate change requires transformational changes to the broader systems in which brands operate....
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On 17 October 2019, AIM, the European Brands Association, organised its Brands Nudging for Good Awards in the Concert Noble in Brussels. In the presence of representatives from the European institutions, the branded goods industry, NGOs and academia the three...
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We are delighted to present our 10 inspiring finalist nudge initiatives for the Nudging for Good Awards 2019, coming from Danone, Essity, Heineken, Mars, Nestle, PepsiCo, Pernod Ricard, Procter & Gamble, Savencia and Unilever. Check out the nudge cases on...
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On 20 September 2019, the Circular Plastics Alliance (CPA) presented and adopted its declaration. The declaration has been developed by the complete plastics value chain with support of the European Commission, and describes the alliance's vision for more recycled plastics in...
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The development of eco-design for packaging represents a strategic part of how brands are integrating circular thinking into their business strategies. Several AIM members have their individual company commitments and goals addressing eco-design. For a complete overview, have a look...
READ MOREAIM-PROGRESS members continued to demonstrate progress in their responsible sourcing programs in 2018 with an impressive maturity leap: 50% of members are now identified as having ‘Integrated’ responsible sourcing programs, thereby being in the upper half of the maturity scale,...
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To inspire brands, promote the Nudging for Good concept and showcase great nudge initiatives, AIM, the European Brands Association, organises every 2 years the Nudging for Good Awards. The 2019 edition will take place on 17 October at the Concert...
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On the occasion of the launch of the new Competence Centre on Behavioural Insights, the European Commission invited the father of Nudge, Professor Cass Sunstein of Harvard University, to Brussels. But what exactly is a Nudge, why is this concept...
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AIM, the European Brands Association, has been accepted to the Advisory Committee of the Consumer Information Programme for Sustainable Consumption and Production (CI-SCP). This programme sits under the 10 Year Framework of Programmes on Sustainable Consumption and Production which was...
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Organised by Procter & Gamble on 16 May, AIM participated in an Open House at Tomra Germany showcasing the digital watermarks technology for accurate sorting (see picture). The sorting trials on a pilot line were run with shrink sleeved bottles,...
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AIM is delighted to be part of the Commission's new Circular Plastics Alliance. Brand manufacturers are determined to work together with the complete value chain to improve the economics and quality of plastics recycling in Europe. In December 2018, the...
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AIM-PROGRESS is pleased to report the release of its new Responsible Sourcing Journey (RSJ) - a blueprint describing the maturity evolution of a company’s responsible sourcing programme across four maturity levels: launched, established, integrated, leadership. Companies can benchmark their maturity...
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Position your brand as a leader in the innovative area of Nudging for Good and inspire consumers towards mindful, responsible and sustainable consumption! We have launched the contest for the 2019 AIM Nudging for Good Awards and invite all our...
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The undersigned organisations represent interests in a wide range of packaging materials, including plastics, and sectors at different stages of the packaging value chain in Europe. Building on earlier joint statements, we remain committed to working with EU policymakers to...
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In the context of our upcoming AIM Nudging for Good Awards, we organised, together with our partner BVA, a 1-day coaching workshop for interested member companies in Brussels. Participants had the opportunity to learn how to produce great nudges with...
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Together with 73 Packaging Value Chain associations, AIM signed a joint statement on the Single Use Plastics Proposal launched by the European Commission in May 2018. The undersigned organisations represent a wide range of packaging materials, including plastics, and sectors...
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AIM-PROGRESS is a forum of 39 leading Fast Moving Consumer Goods (FMCG) manufacturers and common suppliers, assembled to enable and promote responsible sourcing practices and sustainable supply chains. It is a global initiative supported and sponsored by AIM in Europe...
READ MOREUnilever’s President of Europe, Jan Zijderveld is to bring his expertise to bear as he has been voted President of AIM – the European Brands Association. Jan outlines what he hopes to bring as he will represent the branded goods...
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AIM is delighted at the success of its Brands Nudging for Good Award ceremony which gathered 200 participants from the EU Parliament and Commission, NGOs, trade associations and brand manufacturers in Brussels on 20 March. We are proud to announce...
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AIM’s objective in launching the first Nudging for Good Awards, is to promote the creation of original “Nudges for good” by brand manufacturers. A Nudge for Good is how a brand, on the basis of consumer insights, makes it easy...
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Brands support the circular economy. It makes both environmental and economic sense to manage resources carefully and, where feasible, to re-inject recovered materials into the economy. AIM member companies are integrating circular thinking into their business strategies through responsible raw...
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The AIM-Nudge initiative is about helping consumers to adopt healthier and more sustainable lifestyles. To recognise best practice and gain scale, AIM is launching the Nudging for Good Awards. The Awards will be given out in Spring 2017 on the...
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AIM organised its Brand Expo on 21-22 March 2016 in the Solvay Library in Brussels. The Brand Expo is an exhibition on Sustainable Growth through Innovative Brands, featuring Eco-Innovation and Social Innovation, Open Innovation, Digitalisation, and Innovation from Consumer Insights....
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Multi-stakeholder advice to support the implementation/application of the Unfair Commercial Practices Directive 2005/29/EC: Helping consumers make informed green choices and ensuring a level playing field for business. This document has been developed by the participants to the meetings of the...
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How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful tools is “nudging” – a concept from the world of behavioural science which looks at influencing people’s behaviour positively and without restricting...
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Major manufacturing industry sectors in Europe that fall under the legal obligations of Extended Producer Responsibility (EPR), i.e., packaging, batteries, WEEE and tyres, including AIM are calling for common binding EU minimum performance requirements for EPR schemes in the legislative...
READ MOREThe second AIM Brand Lecture on "The future of behavioural change: public or private nudging?", by Professor Alberto Alemanno, took place on 6 May 2015. The AIM Brand Lecture series provide a new forum for the sharing of the latest...
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The second AIM Brand Lecture on "the future of behavioural change, public or private nudging?", by Professor Alberto Alemanno, took place on 6 May 2015. In his introductory remarks, Hubert Weber, President Mondelēz Europe and Member of AIM Board, launched...
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Bundling freight flows across multiple manufacturers to create logistics synergies and achieve significant improvements in cost, service level and sustainability is a strategic driver of AIM’s supply chain activities. This was the theme of a joint workshop by AIM and...
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According to reports the Commission work programme to be adopted next week may no longer contain a proposal on the circular economy, including the revision of EU waste legislation. Branded goods manufacturers represented by AIM are in favour of a...
READ MOREOn 18 June 2014, the Board of The Consumer Goods Forum released two important messages, emphasising the consumer goods industry’s commitment to sustainability and consumer health & wellness. The Consumer Goods Forum (“The Forum”) is a global, parity-based industry network...
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In its latest newsletter AIM-PROGRESS announces its new 2013-2016 Strategy. It builds on the existing work of AIM-PROGRESS and now includes a third strategic driver which proposes to move beyond compliance towards measureable performance improvement in our supply chains and...
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Today, the Commission released its long-awaited Communication on a Single Market for Green Products and a recommendation on the proposed methodologies for Product and Organisation Environmental Footprinting. AIM is supportive of the Commission's approach for a single EU wide methodology...
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