On 20 September 2022, AIM Director General Michelle Gibbons participated, alongside 60 speakers from academia and industry, in the Human Advantage conference organised by BVA. The event consisted of 16 roundtables, where experts in applied behavioural science exchanged views and...
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On 14 June 2022, AIM, the European Brands Association invited to the House of Brands in Brussels for its first Brands Insights Event of 2022 on Consumer Empowerment - The potential of Nudge and behavioural science for consumer policy. The event gathered around 25 experts in behavioural science, consumer and environmental policy, marketing and branding with the aim to share insights, views and ideas on the Nudge concept and how it...
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AIM, the European Brands Association, and 39 other trade associations representing multiple economic sectors, packaging manufacturers and retailer organisations launched today a joint position paper calling for an EU harmonised system for consumer sorting instructions. The revision of the Packaging...
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AIM, the European Brands Association, co-signed a Cross-Industry Joint Statement on Better Regulation, together with more than 20 other trade associations representing different European industrial sectors, calling for a European Agenda for evidence-based and better policy-making. In their joint statement,...
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AIM, the European Brands Association, is calling for an EU harmonised model for consumer sorting instructions to empower citizens and at the same time to take away unnecessary burden from manufacturers. In order to boost a circular economy and achieve...
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To empower consumers to play their part in the Circular Economy, reliable, relevant, clear, understandable and EU harmonised information about the sustainability features of a product, such as environmental aspects, proper waste disposal, anti-littering and recycling, is key. This is...
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In a joint industry letter to the European Commission, AIM - European Brands Association and several cross sectorial organisations highlight the opportunities that digital means can bring for product information requirements benefitting businesses and citizens across the European Union, and...
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AIM - European Brands Association and several industry associations have signed a letter calling on the European Commission to take urgent action to ensure a common approach for packaging waste-sorting labelling to preserve the free movement of goods within the...
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AIM welcomes the findings of the European Commission’s 2nd report on food products which confirms, once again, that differences on composition or sensory proprieties, where they exist, do “not show a geographical trend”. The Commission report, which examined 20 products...
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AIM, the European Brands Association, is grateful to the European Commission for its considered draft Digital Services Act (“DSA”), which should help to ensure that the European Union remains at the vanguard of protecting online consumer and business trust, safeguarding...
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In the context of the European Commission's Consultation on "Environmental performance of products & businesses – substantiating claims", AIM, the European Brands Association, welcomes the Commission's initiative to tackle “green-washing” so as to ensure the continuing veracity and relevance of...
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On the occasion of Commissioner Didier Reynders delivering his keynote address at today’s Sustainable Retail Summit of the Consumer Goods Forum, AIM, the European Brands Association, is proud to launch its contribution to the mandatory Human Rights Due Diligence debate....
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AIM has published its contribution to the EU Commission's New Consumer Agenda with a focus on empowering consumers in the green transition. It outlines how the digital economy has changed consumer behaviour, the importance of a co-ordinated strategy to protect...
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The Digital Services Act is the opportunity to update the online platform economy legal framework to encourage all actors to play fairly and to comply with EU standards, to protect consumers and safeguard trust in the digital environment. Europe has...
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Thank you to all AIM branded consumer goods companies for supporting communities across Europe and the world in the fight against COVID-19. The pandemic has highlighted solidarity across society – people, governments, businesses, institutions and civil society – and shown...
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In cooperation with BVA Nudge Unit and PRS IN VIVO, AIM invites to the webinar "Nudging a Sustainable Future for Consumer Goods" on 26 May. This 90-minute webinar will share four expert perspectives on how behavioural science can help encourage...
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The Digital Services Act is the opportunity to update the digital economy legal framework to encourage all actors to play fairly and to comply with EU standards, to protect consumers and safeguard trust in the digital environment. Creating such a...
READ MOREAIM, the European Brands Association, and 21 EU trade associations have addressed the European Commission to discuss and explore the opportunities that digital means can bring to consumers for providing mandatory product information. The signatories would encourage the European Commission...
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On 17 October 2019, AIM, the European Brands Association, organised its Brands Nudging for Good Awards in the Concert Noble in Brussels. In the presence of representatives from the European institutions, the branded goods industry, NGOs and academia the three...
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We are delighted to present our 10 inspiring finalist nudge initiatives for the Nudging for Good Awards 2019, coming from Danone, Essity, Heineken, Mars, Nestle, PepsiCo, Pernod Ricard, Procter & Gamble, Savencia and Unilever. Check out the nudge cases on...
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Today the European business community is presenting its voluntary tool to better inform consumers when they’re shopping online. The aim is to help companies find good ways to present their information to consumers including standard terms and conditions. The tool...
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To inspire brands, promote the Nudging for Good concept and showcase great nudge initiatives, AIM, the European Brands Association, organises every 2 years the Nudging for Good Awards. The 2019 edition will take place on 17 October at the Concert...
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AIM and FoodDrinkEurope, representing European branded food manufacturers, welcome today’s publication of a comprehensive analysis by the European Commission’s Joint Research Centre (JRC) of 128 branded and private label food and drink products across 19 EU Member States, which confirms...
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On the occasion of the launch of the new Competence Centre on Behavioural Insights, the European Commission invited the father of Nudge, Professor Cass Sunstein of Harvard University, to Brussels. But what exactly is a Nudge, why is this concept...
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AIM, the European Brands Association, has been accepted to the Advisory Committee of the Consumer Information Programme for Sustainable Consumption and Production (CI-SCP). This programme sits under the 10 Year Framework of Programmes on Sustainable Consumption and Production which was...
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Position your brand as a leader in the innovative area of Nudging for Good and inspire consumers towards mindful, responsible and sustainable consumption! We have launched the contest for the 2019 AIM Nudging for Good Awards and invite all our...
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In the context of our upcoming AIM Nudging for Good Awards, we organised, together with our partner BVA, a 1-day coaching workshop for interested member companies in Brussels. Participants had the opportunity to learn how to produce great nudges with...
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The European Commission’s Communication on Tackling Disinformation promised an ambitious Code of Practice in this area. Today, the advertising and online platform sectors are pleased to announce that an important milestone has been reached as they present the first ever...
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AIM, the European Brands Association, and FoodDrinkEurope, the European food and drink industry organisation, welcome the release of a new harmonised methodology for comparing the quality related characteristics of foods by the European Commission's Joint Research Centre (JRC). Announced last...
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In his State of the Union address, Commission President Juncker said he "cannot accept inferior food for consumers" in certain markets - we fully agree. Practices which are not in line with existing EU legislation, if any, should be clearly...
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Unilever’s President of Europe, Jan Zijderveld is to bring his expertise to bear as he has been voted President of AIM – the European Brands Association. Jan outlines what he hopes to bring as he will represent the branded goods...
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AIM is delighted at the success of its Brands Nudging for Good Award ceremony which gathered 200 participants from the EU Parliament and Commission, NGOs, trade associations and brand manufacturers in Brussels on 20 March. We are proud to announce...
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AIM’s objective in launching the first Nudging for Good Awards, is to promote the creation of original “Nudges for good” by brand manufacturers. A Nudge for Good is how a brand, on the basis of consumer insights, makes it easy...
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In the context of the 'Fitness Check' of EU Consumer and Marketing Law directives the Commission seeks views on whether these rules are still up to date and fit for purpose. Consumer trust is a condition for thriving modern economies,...
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A three-in-one report summarising three significant studies into brands and consumer trust, the nature of trust, how it is built and its implications for companies and the economy. The study was commissioned by national brand associations in Europe and AIM,...
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The AIM-Nudge initiative is about helping consumers to adopt healthier and more sustainable lifestyles. To recognise best practice and gain scale, AIM is launching the Nudging for Good Awards. The Awards will be given out in Spring 2017 on the...
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AIM organised its Brand Expo on 21-22 March 2016 in the Solvay Library in Brussels. The Brand Expo is an exhibition on Sustainable Growth through Innovative Brands, featuring Eco-Innovation and Social Innovation, Open Innovation, Digitalisation, and Innovation from Consumer Insights....
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New resource shows consumer goods industry how to meet its commitment to stop targeted marketing communications to children by 2018. PARIS, 3rd May 2016 – The Consumer Goods Forum (CGF), together with the World Federation of Advertisers (WFA), has today...
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The latest progress report, now in its third year, on how CGF Board members are implementing these resolutions and commitments has been published. It is heartening to see that 95% of respondents have established policies and activated programmes on at...
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How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful tools is “nudging” – a concept from the world of behavioural science which looks at influencing people’s behaviour positively and without restricting...
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On 2 June, Eva Paunova MEP, the European Youth Forum, EU40 and the founding “Alliance for YOUth” partners met in the European Parliament for a dynamic debate with high-level policy makers, CEOs and youth representatives including trainees and apprentices. Alain...
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The second AIM Brand Lecture on "The future of behavioural change: public or private nudging?", by Professor Alberto Alemanno, took place on 6 May 2015. The AIM Brand Lecture series provide a new forum for the sharing of the latest...
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The second AIM Brand Lecture on "the future of behavioural change, public or private nudging?", by Professor Alberto Alemanno, took place on 6 May 2015. In his introductory remarks, Hubert Weber, President Mondelēz Europe and Member of AIM Board, launched...
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AIM works to enhance consumer trust in the digital market place. The goal is to create an environment that both respects consumers’ privacy and facilitates the development of innovative products and services. To read our AIM Memorandum, please click here:...
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AIM is pleased to participate at a panel session on responsible consumption at the 17th edition of the European Consumer Day. The event will be held on 16 March 2015 at the European Economic and Social Committee and will focus...
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On 12 March 2015, the European Youth Forum and its partners launched the Employers' guide for quality internships. During this event, Laurent Freixe, President of AIM and Executive Vice-President Nestlé, presented AIM's joint initiative with the European Youth Forum, "skills...
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AIM, the European Brands Association, and YFJ, the European Youth Forum, launch the new initiative ''Skills for the Future'' in order to make a positive contribution for the European Union and its future generations AIM and YFJ have decided to...
READ MOREThe brochure of the AIM-BEUC joint initiative ''Smarter logos, better informed consumers'' has now been translated into French: ''De meilleurs logos pour mieux informer les consommateurs'' AIM, the European Brands Association and BEUC, the European Consumers’ Organisation have engaged in...
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The AIM Brand Lecture series provide a new forum for the sharing of the latest insights from the world of brands and from thought leaders who interact with it. Brand manufacturers share EU policy makers’ ambition to create sustainable and...
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AIM's inaugural Brand Lecture took place on 30 September 2014. The guest speaker was British 'Brand Guru' Rita Clifton CBE. In his introductory remarks, Laurent Freixe, AIM President and CEO Europe of Nestlé, shared his vision for the European Union...
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The Consumer Rights Awareness Campaign (2014), which runs from 17 March – 31 December 2014, aims to increase the general knowledge among traders and consumers of EU-wide consumer rights, that stem mostly from national transposition of EU directives. Particular focus...
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On 18 June 2014, the Board of The Consumer Goods Forum released two important messages, emphasising the consumer goods industry’s commitment to sustainability and consumer health & wellness. The Consumer Goods Forum (“The Forum”) is a global, parity-based industry network...
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AIM is reflecting on some of the key questions facing the candidates for the Presidency of the European Commission as they prepare for their first live televised debate in the European Parliament. A brand stands for a set of values...
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The Efficient Consumer Response organisation (ECR) created this programme to serve consumers better by training new leaders to meet the challenges of the 21st century. Active supporter of the “LaB”, AIM believes that dramatic changes resulting from digital technologies, changing...
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For the last plenary, AIM would like to thank the Members of the European Parliament (MEPs) for their constructive spirit in their discussions with consumer brand manufacturers to get Europe ‘back to growth’. During our meetings and exchanges, they supported...
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This year’s Consumer Summit focused on how we can ensure that consumers reap the full benefits from the digital market place. AIM participated to share consumer brand manufacturers’ ideas on the best way to achieve this objective. This year's Summit...
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At a Roundtable chaired by Malcolm Harbour, with senior EU officials, on 19 February, AIM, the European Brands Association and BEUC, the European Consumer Organisation presented their joint research on logos. The purpose of this initiative is to provide consumers...
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AIM, the European Brands Association and BEUC, the European Consumers’ Organisation have engaged in a joint reflection on how to provide consumers with better product information for non-advertising purposes. As a result, we are pleased to present to you our...
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Based on data from Euromonitor International, AIM is publishing 2012 data on consumer spending on brands within food, drink, home and personal care. For the EU the figure amounts to as much as 640 bn €. AIM also provides a...
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In cooperation with MEP Anna Maria Corazza Bildt from the EPP Group, AIM organises a debate on how to promote healthier lifestyles and the role brands can play. The event will take place at the European Parliament on 30 May....
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Together with BEUC, AIM co-signed joint principles on consumer communication. AIM and BEUC share the view that the provision of information to consumers should be effective, empowering consumers and enabling them to make informed choices, and efficient, keeping the cost...
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