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News & Positions - March 2021

AIM publishes Position on the Commission’s draft Digital Services Act (DSA)

AIM, the European Brands Association, is grateful to the European Commission for its considered draft Digital Services Act (“DSA”), which should help to ensure that the European Union remains at the vanguard of protecting online consumer and business trust, safeguarding...

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News & Positions - December 2020

DSA and DMA – a starting point to deliver a clean and fair platform ecosystem

Press Release, Brussels, 15 December 2020 - AIM, the European Brands Association, welcomes the publication of the Digital Services Act (DSA) and the Digital Markets Act (DMA) and looks forward to engaging in the debates to ensure Europe takes the...

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News & Positions - December 2020

AIM’s updated Position on the Digital Services Act & Digital Markets Act

The Digital Services Act is the opportunity to update the online platform economy legal framework to encourage all actors to play fairly and to comply with EU standards, to protect consumers and safeguard trust in the digital environment. Europe has...

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News & Positions - October 2020

Brand Manufacturers welcome the EU Parliament call for stronger rules against illegal goods and for fair trading practices in the Digital Services Act

On 20 October, the EU Parliament Plenary adopted the Reports on the Digital Services Act. The key focus of AIM has been the Internal Market and Consumer Protection Committee Report (IMCO), drafted by the Socialist Maltese MEP Alex Agius Saliba....

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News & Positions - October 2020

AIM’s contribution to the New Consumer Agenda

AIM has published its contribution to the EU Commission's New Consumer Agenda with a focus on empowering consumers in the green transition. It outlines how the digital economy has changed consumer behaviour, the importance of a co-ordinated strategy to protect...

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News & Positions - September 2020

Digital Services Act: MEPs call for ambitious package addressing illegal goods and unfair trading practices

Today the EU Parliament Internal Market Committee approved the Report of MEP Alex Agius-Saliba (S&D, MT) on the Digital Services Act. The Report is an encouraging call for an updated, fit-for-purpose legislative framework around the liability and responsibilities of online...

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News & Positions - September 2020

AIM publishes position on the Digital Services Act

The Digital Services Act is the opportunity to update the online platform economy legal framework to encourage all actors to play fairly and to comply with EU standards, to protect consumers and safeguard trust in the digital environment. Europe has...

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News & Positions - September 2020

Pioneering digital watermarks for smart packaging recycling in the EU – AIM, the European Brands Association, launches cross-value chain initiative to drive circular economy goals

Brussels, 8 September 2020 – Under the auspices of AIM, the European Brands Association, over 85 companies and organisations from the complete packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital technology can...

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News & Positions - July 2020

Brands – Together against COVID-19, Together for the Future!

Thank you to all AIM branded consumer goods companies for supporting communities across Europe and the world in the fight against COVID-19. The pandemic has highlighted solidarity across society – people, governments, businesses, institutions and civil society – and shown...

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News & Positions - April 2020

AIM organises webinar on the Digital Services Act

On 29 April, AIM organised a webinar, tailored to Members of the European Parliament engaged and interested in the dossier. Three brand experts on illegal goods and online platforms from AIM member companies Signify, Procter & Gamble and LVMH explained...

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News & Positions - April 2020

AIM Roadmap on the Digital Services Act

The Digital Services Act is the opportunity to update the digital economy legal framework to encourage all actors to play fairly and to comply with EU standards, to protect consumers and safeguard trust in the digital environment. Creating such a...

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News & Positions - March 2020

Joint industry letter – Opportunities of digital means for providing mandatory product information to consumers

AIM, the European Brands Association, and 21 EU trade associations have addressed the European Commission to discuss and explore the opportunities that digital means can bring to consumers for providing mandatory product information. The signatories would encourage the European Commission...

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News & Positions - February 2020

Digital Services Act – the opportunity for Europe to lead in the platform economy

We must aim for a legitimate digital economy framework that encourages all actors to play fairly and to comply with EU standards, to protect consumers and safeguard trust in the digital environment. Such a framework for trust will give Europe the chance to lead in this space for the future.

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News & Positions - February 2020

AIM presented at the European Parliament’s IMCO Hearing on the future of the Digital Services Act

On 18 February, AIM was invited as one of the main stakeholders to speak to the Members of the EU Parliament in the Internal Market Committee Hearing on the future of the Digital Services Act. This was accompanied by our...

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News & Positions - October 2019

Best Brand Nudge initiatives revealed for 2019 – AIM Brands Nudging for Good Awards

On 17 October 2019, AIM, the European Brands Association, organised its Brands Nudging for Good Awards in the Concert Noble in Brussels. In the presence of representatives from the European institutions, the branded goods industry, NGOs and academia the three...

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News & Positions - July 2019

An easier consumer journey when buying online – Business presents new tool to improve consumer information

Today the European business community is presenting its voluntary tool to better inform consumers when they’re shopping online. The aim is to help companies find good ways to present their information to consumers including standard terms and conditions. The tool...

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News & Positions - March 2019

Joining forces in the fight against counterfeiting – intermediaries’ best practices

Developed by members of AIM and ICC-BASCAP, the report "Joining forces in the fight against counterfeiting" aims to present to policy-makers, enforcement authorities and intermediaries themselves the horizontal picture of the fight against counterfeiting for all intermediaries, both in the...

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News & Positions - November 2018

The 2nd edition of the International AIM Brands Nudging for Good Awards – OPEN NOW

Position your brand as a leader in the innovative area of Nudging for Good and inspire consumers towards mindful, responsible and sustainable consumption! We have launched the contest for the 2019 AIM Nudging for Good Awards and invite all our...

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News & Positions - September 2018

AIM and BVA organise coaching workshop on Nudging for Good

In the context of our upcoming AIM Nudging for Good Awards, we organised, together with our partner BVA, a 1-day coaching workshop for interested member companies in Brussels. Participants had the opportunity to learn how to produce great nudges with...

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News & Positions - September 2018

Statement of the Working Group on the Code of Practice to address online disinformation in Europe

The European Commission’s Communication on Tackling Disinformation promised an ambitious Code of Practice in this area. Today, the advertising and online platform sectors are pleased to announce that an important milestone has been reached as they present the first ever...

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News & Positions - June 2018

AIM wins Global Anti-Counterfeiting Award 2018

AIM is proud to announce that on 6th June 2018, our Anti-Counterfeiting Committee was awarded the annual Global Anti-Counterfeiting Group (GACG) Network’s award in the Association category. The AIM Anti-Counterfeiting Committee is one of the largest and longest-standing coalitions of...

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News & Positions - March 2018

AIM’s Joint Statement on Brexit negotiations with regard to Intellectual Property

AIM - the European Brands Association, the Association of Trademarks and Designs rights Practitioners (APRAM), the Benelux Trademark Association (BMM), the Chartered Institute of Trade Mark Attorneys (CITMA), the European Communities Trade Mark Association (ECTA), the International Trademark Association (INTA)...

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News & Positions - November 2017

Industry calls for ambitious legislative measures to curb online counterfeiting

The “Together Against Counterfeiting” alliance, which brings together over 80 companies across all industrial sectors, along with 16 European and national and international trade associations, said today that it regrets that the European Commission’s long awaited “IP Package” does not...

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News & Positions - June 2017

European Parliament supports the call to fight more decisively counterfeits online

In a report on online platforms adopted on 15 June 2017, the European Parliament is calling online platforms to fight more effectively against counterfeits to protect consumers and legitimate businesses. The report underlines the need to review the Intellectual Property...

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News & Positions - May 2017

Industry calls for stronger consumer trust to be built for the European digital single market

AIM is supporting actively the “Together Against Counterfeiting” alliance. We are working closely with all brand manufacturers to find the best solutions and tackle effectively the plague of counterfeits online. Today, the European Commission published the mid-term review of Digital...

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News & Positions - April 2017

AIM organises policy roundtable “Brand innovation in the digital era” in the European Parliament

AIM regularly organises policy roundtables to discuss how brands can help address policy issues relevant for EU decision makers. The discussions are in camera, Chatham house rules. MEP Michal Boni and MEP Victor Negrescu kindly accepted to co-chair and moderate...

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News & Positions - April 2017

AIMing for delivering brands’ full potential to Europe’s society and economy

Unilever’s President of Europe, Jan Zijderveld is to bring his expertise to bear as he has been voted President of AIM – the European Brands Association. Jan outlines what he hopes to bring as he will represent the branded goods...

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News & Positions - January 2017

Brand manufacturers urge the European Commission to tackle digital counterfeit issues

In an open letter, a coalition of more than 70 brand manufacturers urged the European Commission to tackle digital counterfeit issues. Counterfeit and pirated products amounted to up to 5% of imports in 2013 in the European Union, i.e. €116...

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News & Positions - December 2016

Celebrate Christmas with genuine presents

With the festive season approaching, millions of shoppers across the EU are buying Christmas presents for family and friends. AIM welcomes the initiatives of the European Union Intellectual Property Office (EUIPO) and Europol to raise awareness on the negative impact...

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News & Positions - September 2016

3rd AIM Brand Lecture on Brands, Innovation and Trust

On 27 September 2016, AIM held its 3rd Brand Lecture on Brands, Innovation and Trust. Through his lecture, Per Hjuler, Senior Vice President, Innovation and Consumer Marketing at LEGO, unfolded how the LEGO Group has managed to build an innovative...

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News & Positions - April 2016

The European Parliament paves the way for more innovations

On 14 April, the European Parliament adopted the legislative proposal on the protection of undisclosed know how and business information (trade secrets) against their unlawful acquisition, use and disclosure. Brands create innovation and innovations create brands. Thus, AIM has always...

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News & Positions - March 2016

AIM Brand Expo 2016 – an exhibition on Sustainable Growth through Innovative Brands

AIM organised its Brand Expo on 21-22 March 2016 in the Solvay Library in Brussels. The Brand Expo is an exhibition on Sustainable Growth through Innovative Brands, featuring Eco-Innovation and Social Innovation, Open Innovation, Digitalisation, and Innovation from Consumer Insights....

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News & Positions - December 2015

AIM welcomes the Trade Mark Package

After years of negotiation, in which the AIM Trade Mark Committee was heavily involved from the very start, the European Parliament and Council have now approved the new rules governing trade marks throughout the EU. The two new pieces of...

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News & Positions - April 2015

Raising the bar for responsible sourcing: AIM-PROGRESS helps members advance their programmes

AIM-PROGRESS 2014 membership survey results clearly demonstrate that members are benefiting from participating in our global responsible sourcing (RS) programme. 61% now have established or mature RS programmes in place; audit activity has increased by 76% since 2012 and remediation...

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News & Positions - April 2015

AIM Memorandum: Consumer brands for a trusted digital market place

AIM works to enhance consumer trust in the digital market place. The goal is to create an environment that both respects consumers’ privacy and facilitates the development of innovative products and services. To read our AIM Memorandum, please click here:...

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News & Positions - December 2014

Sustainable growth through trusted brands

AIM’s contribution to the IP debate in the EU comes from the standpoint of industry. AIM’s membership comprises corporate members and national associations that have a similar but more local constituency. Altogether, AIM represents directly or indirectly some 1,800 companies...

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News & Positions - November 2014

Organised crime starts with money

Buying fake or pirated goods can fuel the underground activities of criminal networks. You might think you’re getting a good deal on your new handbag or DVD, but did you know the profits could be funding the illegal drugs or...

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News & Positions - July 2014

AIM welcomes new EU action plan: “towards a renewed consensus on the enforcement of IPR”

On 1 July, the Commission published its expected Communication “towards a renewed consensus on the enforcement of intellectual property rights: an EU action plan”. AIM welcomes the overall message of the document, being that IP is essential for Europe’s growth...

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News & Positions - April 2014

Last but not least: Thank you European Parliament!

For the last plenary, AIM would like to thank the Members of the European Parliament (MEPs) for their constructive spirit in their discussions with consumer brand manufacturers to get Europe ‘back to growth’. During our meetings and exchanges, they supported...

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News & Positions - April 2014

European Consumer Summit 2014: Boosting consumer trust in the digital market place

This year’s Consumer Summit focused on how we can ensure that consumers reap the full benefits from the digital market place. AIM participated to share consumer brand manufacturers’ ideas on the best way to achieve this objective. This year's Summit...

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News & Positions - January 2014

Comments on transit controls of goods suspected of infringing IPR

AIM has noted some current misunderstandings about how, and why, Europe’s customs officers control goods in transit that they suspect of infringing intellectual property rights. We hope that this paper will help to explain the absolute necessity for our customs...

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News & Positions - December 2013

Where next for the Observatory?

AIM has contributed to the first edition of the Observatory’s online newsletter. The Observatory on infringements of intellectual property rights is now a fully operational department within OHIM and AIM remains engaged at all levels, from its working groups through...

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News & Positions - September 2013

First ever EU wide study on economic importance of trade marks and other IP rights

On 30 September, the first pan-European study proving the essential contribution of intellectual property-intensive industries to the EU was published by the European Trade Mark Office and the European Patent Office. Based on a solid methodology and independent data the...

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News & Positions - September 2013

Brands call for a fair and sustainable digital market place

The debate on the digital economy and innovation that will be held at the next European Council (26-27 October) is an important step towards ensuring the completion of the Digital Single Market. For the branded goods industry that AIM represents...

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News & Positions - July 2013

AIM at European Parliament hearing on trade mark package

On 8 July, Dawn Franklin, Chairman of AIM's Trade Mark Committee, acted as an industry expert at a hearing of the European Parliament’s Legal Affairs Committee on the proposed Trade Mark Package (put forward by the European Commission on 27...

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News & Positions - April 2013

Consumers misled by parasitic copying

The British consumer magazine Which? published a new report on parasitic copying (copycatting). According to this report a fifth of Which? readers have bought copies of familiar brands by mistake, feeling annoyed and misled as a result. See the press...

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News & Positions - January 2010

Parasitic Copying: Trading on the Innovation and Creativity of Others

Please find here the AIM Position Paper "Parasitic Copying: Trading on the Innovation and Creativity of Others":

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