Europe’s consumers face an ever-growing offer of illegal, including counterfeit, goods online. The DSA enters into force this weekend and aims to address this through a new legally-mandated trusted flagger system, replacing current voluntary schemes. The approach is simple: the...
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On 14 June 2022, AIM, the European Brands Association invited to the House of Brands in Brussels for its first Brands Insights Event of 2022 on Consumer Empowerment - The potential of Nudge and behavioural science for consumer policy. The event gathered around 25 experts in behavioural science, consumer and environmental policy, marketing and branding with the aim to share insights, views and ideas on the Nudge concept and how it...
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Brussels, 27th April 2022 – AIM, the European Brands Association, welcomes the provisional political agreement reached on 23rd April between the European Parliament, Council and Commission on the proposed Digital Services Act (DSA). The final text strengthens obligations on online...
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Brussels, 31 March 2022 – AIM, the European Brands Association, welcomes the landmark political agreement reached last week by the European Parliament and Council on the proposed Digital Markets Act (DMA), which will help curb gatekeeper platforms’ unfair trading practices online...
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Brussels, 20 January 2022 – AIM, the European Brands Association, deplores the lack of ambition of the European Parliament’s position on the proposed Digital Services Act (DSA) adopted today in plenary. The overall vote will not protect consumers online, which...
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Brussels, 17 December 2021 – AIM, the European Brands Association, welcomes the inclusion by the European Parliament of retailing and distribution activities within ancillary services that may be provided by gatekeepers together with core platform services, in its position on the...
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Brussels, 25 November 2021– AIM, the European Brands Association, welcomes today’s adoption by EU ministers of a common position for a fair Digital Markets Act (DMA), following suit to the report adopted earlier this week by the European Parliament’s Internal...
READ MOREBrussels, 23 November 2021 – AIM, the European Brands Association, welcomes the pro-consumer direction of Coreper last Wednesday 17th November to the Slovenian Presidency’s approach for the Digital Services Act (DSA), paving the way for its adoption by the Competitiveness Council...
READ MOREBrussels, 17 November 2021 – In its Resolution on an intellectual property action plan to support the EU’s recovery and resilience adopted on 11th November, the European Parliament confirms its support for the Commission’s IP action plan, stressing that the EU’s IP-intensive...
READ MOREAIM, the European Brands Association, co-signed a joint industry letter on the Digital Services Act (DSA), together with +55 other companies and industry groups, calling on EU lawmakers to make online intermediaries’ liability exemptions conditional on the fulfilment of their...
READ MOREAIM, the European Brands Association, co-signed a joint industry letter on the Digital Services Act (DSA), together with +80 other companies and industry groups, urging EU lawmakers to extend the Know Your Business Customer (KYBC) obligations – limited to online...
READ MOREAIM, the European Brands Association, co-signed today a joint industry-NGO letter on the Digital Services Act (DSA), together with BEUC, the consumer organisation, and 29 other industry and civil society groups, urging EU policy-makers to adopt effective and unambiguous rules to...
READ MOREBrussels, 4 October 2021 – AIM, the European Brands Association, welcomes the adoption last week by the Industry (ITRE) and Legal Affairs (JURI) Committees of the European Parliament of opinions setting out their views on the Commission’s proposal for a...
READ MOREAIM, the European Brands Association, co-signed today a joint industry letter on trusted flaggers in the DSA, together with 10 other industry associations, urging EU policymakers to delete from the current draft IMCO Compromise Amendments and Slovenian Presidency’s compromise text...
READ MOREAIM, the European Brands Association, is grateful to the European Commission for its considered draft Digital Services Act (“DSA”), which should help to ensure that the European Union remains at the vanguard of protecting online consumer and business trust, safeguarding...
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Press Release, Brussels, 15 December 2020 - AIM, the European Brands Association, welcomes the publication of the Digital Services Act (DSA) and the Digital Markets Act (DMA) and looks forward to engaging in the debates to ensure Europe takes the...
READ MOREThe Digital Services Act is the opportunity to update the online platform economy legal framework to encourage all actors to play fairly and to comply with EU standards, to protect consumers and safeguard trust in the digital environment. Europe has...
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On 20 October, the EU Parliament Plenary adopted the Reports on the Digital Services Act. The key focus of AIM has been the Internal Market and Consumer Protection Committee Report (IMCO), drafted by the Socialist Maltese MEP Alex Agius Saliba....
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AIM has published its contribution to the EU Commission's New Consumer Agenda with a focus on empowering consumers in the green transition. It outlines how the digital economy has changed consumer behaviour, the importance of a co-ordinated strategy to protect...
READ MOREToday the EU Parliament Internal Market Committee approved the Report of MEP Alex Agius-Saliba (S&D, MT) on the Digital Services Act. The Report is an encouraging call for an updated, fit-for-purpose legislative framework around the liability and responsibilities of online...
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The Digital Services Act is the opportunity to update the online platform economy legal framework to encourage all actors to play fairly and to comply with EU standards, to protect consumers and safeguard trust in the digital environment. Europe has...
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Brussels, 8 September 2020 – Under the auspices of AIM, the European Brands Association, over 85 companies and organisations from the complete packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital technology can...
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On 29 April, AIM organised a webinar, tailored to Members of the European Parliament engaged and interested in the dossier. Three brand experts on illegal goods and online platforms from AIM member companies Signify, Procter & Gamble and LVMH explained...
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The Digital Services Act is the opportunity to update the digital economy legal framework to encourage all actors to play fairly and to comply with EU standards, to protect consumers and safeguard trust in the digital environment. Creating such a...
READ MOREAIM, the European Brands Association, and 21 EU trade associations have addressed the European Commission to discuss and explore the opportunities that digital means can bring to consumers for providing mandatory product information. The signatories would encourage the European Commission...
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We must aim for a legitimate digital economy framework that encourages all actors to play fairly and to comply with EU standards, to protect consumers and safeguard trust in the digital environment. Such a framework for trust will give Europe the chance to lead in this space for the future.
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On 18 February, AIM was invited as one of the main stakeholders to speak to the Members of the EU Parliament in the Internal Market Committee Hearing on the future of the Digital Services Act. This was accompanied by our...
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On 17 October 2019, AIM, the European Brands Association, organised its Brands Nudging for Good Awards in the Concert Noble in Brussels. In the presence of representatives from the European institutions, the branded goods industry, NGOs and academia the three...
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Today the European business community is presenting its voluntary tool to better inform consumers when they’re shopping online. The aim is to help companies find good ways to present their information to consumers including standard terms and conditions. The tool...
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Developed by members of AIM and ICC-BASCAP, the report "Joining forces in the fight against counterfeiting" aims to present to policy-makers, enforcement authorities and intermediaries themselves the horizontal picture of the fight against counterfeiting for all intermediaries, both in the...
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Position your brand as a leader in the innovative area of Nudging for Good and inspire consumers towards mindful, responsible and sustainable consumption! We have launched the contest for the 2019 AIM Nudging for Good Awards and invite all our...
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In the context of our upcoming AIM Nudging for Good Awards, we organised, together with our partner BVA, a 1-day coaching workshop for interested member companies in Brussels. Participants had the opportunity to learn how to produce great nudges with...
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The European Commission’s Communication on Tackling Disinformation promised an ambitious Code of Practice in this area. Today, the advertising and online platform sectors are pleased to announce that an important milestone has been reached as they present the first ever...
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AIM is proud to announce that on 6th June 2018, our Anti-Counterfeiting Committee was awarded the annual Global Anti-Counterfeiting Group (GACG) Network’s award in the Association category. The AIM Anti-Counterfeiting Committee is one of the largest and longest-standing coalitions of...
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AIM - the European Brands Association, the Association of Trademarks and Designs rights Practitioners (APRAM), the Benelux Trademark Association (BMM), the Chartered Institute of Trade Mark Attorneys (CITMA), the European Communities Trade Mark Association (ECTA), the International Trademark Association (INTA)...
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The “Together Against Counterfeiting” alliance, which brings together over 80 companies across all industrial sectors, along with 16 European and national and international trade associations, said today that it regrets that the European Commission’s long awaited “IP Package” does not...
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In a report on online platforms adopted on 15 June 2017, the European Parliament is calling online platforms to fight more effectively against counterfeits to protect consumers and legitimate businesses. The report underlines the need to review the Intellectual Property...
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AIM is supporting actively the “Together Against Counterfeiting” alliance. We are working closely with all brand manufacturers to find the best solutions and tackle effectively the plague of counterfeits online. Today, the European Commission published the mid-term review of Digital...
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AIM regularly organises policy roundtables to discuss how brands can help address policy issues relevant for EU decision makers. The discussions are in camera, Chatham house rules. MEP Michal Boni and MEP Victor Negrescu kindly accepted to co-chair and moderate...
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Unilever’s President of Europe, Jan Zijderveld is to bring his expertise to bear as he has been voted President of AIM – the European Brands Association. Jan outlines what he hopes to bring as he will represent the branded goods...
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In an open letter, a coalition of more than 70 brand manufacturers urged the European Commission to tackle digital counterfeit issues. Counterfeit and pirated products amounted to up to 5% of imports in 2013 in the European Union, i.e. €116...
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With the festive season approaching, millions of shoppers across the EU are buying Christmas presents for family and friends. AIM welcomes the initiatives of the European Union Intellectual Property Office (EUIPO) and Europol to raise awareness on the negative impact...
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On 27 September 2016, AIM held its 3rd Brand Lecture on Brands, Innovation and Trust. Through his lecture, Per Hjuler, Senior Vice President, Innovation and Consumer Marketing at LEGO, unfolded how the LEGO Group has managed to build an innovative...
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On 14 April, the European Parliament adopted the legislative proposal on the protection of undisclosed know how and business information (trade secrets) against their unlawful acquisition, use and disclosure. Brands create innovation and innovations create brands. Thus, AIM has always...
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AIM organised its Brand Expo on 21-22 March 2016 in the Solvay Library in Brussels. The Brand Expo is an exhibition on Sustainable Growth through Innovative Brands, featuring Eco-Innovation and Social Innovation, Open Innovation, Digitalisation, and Innovation from Consumer Insights....
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After years of negotiation, in which the AIM Trade Mark Committee was heavily involved from the very start, the European Parliament and Council have now approved the new rules governing trade marks throughout the EU. The two new pieces of...
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AIM-PROGRESS 2014 membership survey results clearly demonstrate that members are benefiting from participating in our global responsible sourcing (RS) programme. 61% now have established or mature RS programmes in place; audit activity has increased by 76% since 2012 and remediation...
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AIM works to enhance consumer trust in the digital market place. The goal is to create an environment that both respects consumers’ privacy and facilitates the development of innovative products and services. To read our AIM Memorandum, please click here:...
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AIM’s contribution to the IP debate in the EU comes from the standpoint of industry. AIM’s membership comprises corporate members and national associations that have a similar but more local constituency. Altogether, AIM represents directly or indirectly some 1,800 companies...
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Buying fake or pirated goods can fuel the underground activities of criminal networks. You might think you’re getting a good deal on your new handbag or DVD, but did you know the profits could be funding the illegal drugs or...
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On 1 July, the Commission published its expected Communication “towards a renewed consensus on the enforcement of intellectual property rights: an EU action plan”. AIM welcomes the overall message of the document, being that IP is essential for Europe’s growth...
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For the last plenary, AIM would like to thank the Members of the European Parliament (MEPs) for their constructive spirit in their discussions with consumer brand manufacturers to get Europe ‘back to growth’. During our meetings and exchanges, they supported...
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This year’s Consumer Summit focused on how we can ensure that consumers reap the full benefits from the digital market place. AIM participated to share consumer brand manufacturers’ ideas on the best way to achieve this objective. This year's Summit...
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AIM has noted some current misunderstandings about how, and why, Europe’s customs officers control goods in transit that they suspect of infringing intellectual property rights. We hope that this paper will help to explain the absolute necessity for our customs...
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AIM has contributed to the first edition of the Observatory’s online newsletter. The Observatory on infringements of intellectual property rights is now a fully operational department within OHIM and AIM remains engaged at all levels, from its working groups through...
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On 30 September, the first pan-European study proving the essential contribution of intellectual property-intensive industries to the EU was published by the European Trade Mark Office and the European Patent Office. Based on a solid methodology and independent data the...
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The debate on the digital economy and innovation that will be held at the next European Council (26-27 October) is an important step towards ensuring the completion of the Digital Single Market. For the branded goods industry that AIM represents...
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On 8 July, Dawn Franklin, Chairman of AIM's Trade Mark Committee, acted as an industry expert at a hearing of the European Parliament’s Legal Affairs Committee on the proposed Trade Mark Package (put forward by the European Commission on 27...
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The British consumer magazine Which? published a new report on parasitic copying (copycatting). According to this report a fifth of Which? readers have bought copies of familiar brands by mistake, feeling annoyed and misled as a result. See the press...
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Please find here the AIM Position Paper "Parasitic Copying: Trading on the Innovation and Creativity of Others":
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