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News & Positions

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News & Positions - March 2025

AIM urges EU to preserve competition law and reject extending Geo-blocking Regulation to B2B markets

AIM, the European Brands Association, calls on EU policymakers to uphold competition law for business-to-business (B2B) trade and refrain from...

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News & Positions - March 2025

AIM supports stronger cross-border enforcement of unfair trading practices

AIM, the European Brands Association, supports the European Commission’s proposed Regulation to strengthen cross-border enforcement of unfair trading practices (UTPs)...

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News & Positions - February 2025

AIM calls for a stronger and more integrated EU single market

The single market has been one of the European Union’s greatest achievements, driving economic growth, fostering innovation, and ensuring consumer...

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News & Positions - February 2025

Cracking Down on E-Commerce Free-Riders: AIM Welcomes EU Plan for Safer, Fairer Online Trade

Brussels, 06 February 2024. European businesses and consumers have all benefitted from the e-commerce revolution, but the surge in low...

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News & Positions - September 2024

A Call for a Digital Transition for Consumer Information

By the Digital Consumer Information Alliance (DCIA), September 2024 The Digital Consumer Information Alliance (DCIA) urges policymakers to adopt a...

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News & Positions - May 2023

AIM supports open, fair and interoperable virtual worlds

Brussels, 4 May 2023 – AIM strongly supports the European Commission’s objective to ensure open, interoperable, and innovative virtual worlds that can be used safely and with confidence by citizens and business alike. Brands are already present in virtual worlds,...

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News & Positions - April 2022

The Digital Services Act should help crack down on illegal goods but is not future-proof

Brussels, 27th April 2022 – AIM, the European Brands Association, welcomes the provisional political agreement reached on 23rd April between the European Parliament, Council and Commission on the proposed Digital Services Act (DSA). The final text strengthens obligations on online...

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News & Positions - March 2022

The political agreement between the European Parliament and Council on the Digital Markets Act (DMA) paves the way for a fairer online trading environment

Brussels, 31 March 2022 – AIM, the European Brands Association, welcomes the landmark political agreement reached last week by the European Parliament and Council on the proposed Digital Markets Act (DMA), which will help curb gatekeeper platforms’ unfair trading practices online...

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News & Positions - March 2022

AIM welcomes the proportionate risk-based approach of the proposed Artificial Intelligence (AI) Act

AIM, the European Brands Association, welcomes the proposed Artificial Intelligence (AI) Act which aims to make sure that AI can be trusted by EU citizens while guaranteeing their safety and fundamental rights. AIM particularly welcomes the proportionate risk-based approach of...

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About AIM

We work for sustainable growth through trusted brands.

AIM is the European Brands Association representing brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.

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