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News & Positions - September 2020

Pioneering digital watermarks for smart packaging recycling in the EU – AIM, the European Brands Association, launches cross-value chain initiative to drive circular economy goals

Brussels, 8 September 2020 – Under the auspices of AIM, the European Brands Association, over 85 companies and organisations from the complete packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital technology can...


News & Positions - May 2019

Open House on improved sorting of packaging – Digital Watermarks @ work

Organised by Procter & Gamble on 16 May, AIM participated in an Open House at Tomra Germany showcasing the digital watermarks technology for accurate sorting (see picture). The sorting trials on a pilot line were run with shrink sleeved bottles,...