• About AIM
  • About Brands
  • AIM-PROGRESS
  • AIM Nudging for Good
  • Contact
  • |   Member Area
  • Priorities
    • People
    • Sustainability
    • Innovation
    • Competitiveness
    • Human Rights
    • Digital Watermarks
    • Covid-19
  • Members
    • Corporate Members
    • National Associations
  • News & Positions
  • Insights

News & Positions

Filter by Type

Filter by Priority RESET FILTER

News & Positions - March 2022

Digital Watermarks Initiative HolyGrail 2.0 achieves significant milestone with the successful semi-industrial validation of detection sorting unit

Press release for immediate release – Brussels, 30 March 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European Brands Association and powered by the Alliance to End Plastic Waste, has achieved a significant milestone with the successful validation, after...

READ MORE

News & Positions - September 2021

Digital Watermarks Initiative HolyGrail 2.0 reaches first milestone with the validation of its first prototype detection sorting unit

Press release for immediate release – Brussels, 13 September 2021 – Following last week's partnership announcement, the Digital Watermarks Initiative HolyGrail 2.0 has reached its first milestone with the successful validation of the project's first prototype detection sorting unit. Developed...

READ MORE

News & Positions - September 2021

AIM – European Brands Association, the Alliance to End Plastic Waste and the City of Copenhagen join forces to start semi-industrial trials in the next phase of testing digital watermarks for intelligent sorting of packaging waste

Press release – Brussels, 6 September 2021 – AIM, the European Brands Association, and the Alliance to End Plastic Waste announced today a partnership to drive the next stage of development for intelligent waste sorting under the Digital Watermarks Initiative...

READ MORE

News & Positions - September 2020

Pioneering digital watermarks for smart packaging recycling in the EU – AIM, the European Brands Association, launches cross-value chain initiative to drive circular economy goals

Brussels, 8 September 2020 – Under the auspices of AIM, the European Brands Association, over 85 companies and organisations from the complete packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital technology can...

READ MORE

News & Positions - May 2019

Open House on improved sorting of packaging – Digital Watermarks @ work

Organised by Procter & Gamble on 16 May, AIM participated in an Open House at Tomra Germany showcasing the digital watermarks technology for accurate sorting (see picture). The sorting trials on a pilot line were run with shrink sleeved bottles,...

READ MORE

About AIM

We work for sustainable growth through trusted brands.

AIM is the European Brands Association representing brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.

READ MORE
  • Legal Notice
  • Privacy Policy
  • Cookies Policy

© 2019 AIM

We use cookies to provide the services and features offered on our website, and to ensure the best user experience.

 
Learn MoreACCEPTREJECT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_142684869_11 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT