Press release for immediate release – Brussels, 30 March 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European Brands Association and powered by the Alliance to End Plastic Waste, has achieved a significant milestone with the successful validation, after...
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Press release for immediate release – Brussels, 13 September 2021 – Following last week's partnership announcement, the Digital Watermarks Initiative HolyGrail 2.0 has reached its first milestone with the successful validation of the project's first prototype detection sorting unit. Developed...
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Press release – Brussels, 6 September 2021 – AIM, the European Brands Association, and the Alliance to End Plastic Waste announced today a partnership to drive the next stage of development for intelligent waste sorting under the Digital Watermarks Initiative...
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Brussels, 8 September 2020 – Under the auspices of AIM, the European Brands Association, over 85 companies and organisations from the complete packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital technology can...
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Organised by Procter & Gamble on 16 May, AIM participated in an Open House at Tomra Germany showcasing the digital watermarks technology for accurate sorting (see picture). The sorting trials on a pilot line were run with shrink sleeved bottles,...
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