News & positions

Trusted Brands: Catalysts for Positive Change

Branded consumer goods are trusted by consumers and households across Europe, significantly impacting both our everyday lives and the broader economy.  

Europe is the Home of Brands, where some have existed for over 300 years, with a rich history of diversity, artisanal craftsmanship, culinary gastronomy, and today, we proudly export that heritage across the globe.  

Trusted Brands innovate, inspire, create, and deliver. We enable a more sustainable future by providing choice and deliver on core values through ethical practices and quality products.  

AIM’s members reflect the positive contribution of brands to consumers and the European economy. Find out more as we explore the impact your daily choices have in the EU.