News & Positions - January 2020

Learn how to create successful brand Nudge initiatives! AIM launches Nudge Trainings in 2020 open to all its members

After the second successful edition of the AIM Brands Nudging for Good Awards in October 2019, we invite all our brands to join the AIM Nudge Trainings in 2020 providing inspiration for award-winning brand Nudges!

Our 2021 Nudge Awards objective is to engage more AIM member companies and receive an even higher number of top-quality submissions compared to 2019. We therefore offer to all our members (direct company members or members through our national associations) the opportunity to join two Nudge trainings in 2020. The trainings will be organised by experts from BVA, our specialised Nudge agency.

Participants will gain insights into the Nudge concept and learn in a live case study how to produce successful brand nudge initiatives that inspire consumers to adopt healthier and more sustainable behaviour.

►  Dates: 18 March or 17 September 2020 (identical trainings)
►  Location:
AIM offices, Avenue des Gaulois 9, 1040 Brussels
►  Registration: Limited to 20 participants (first-come-first-serve basis)
►  Target audience: Brand marketers from AIM member companies

► Learnings from the Nudge trainings:

  • What is a Nudge, what are the criteria & how can this concept help to trigger consumer behaviour change?
  • Why & how can behavioural science inspire efficient marketing and CSR interventions?
  • What’s in for brands? Why brands should embrace the Nudge concept?
  • How can you coach a team to produce successful brand Nudge initiatives using the AIM-BVA Nudge Toolkit?
  • What lessons can we learn from the most inspiring brand Nudge initiatives?


For more information about Nudge, AIM’s Nudging for Good initiative and the Awards, visit our dedicated website or have a look at our training invitation.