The Efficient Consumer Response organisation (ECR) created this programme to serve consumers better by training new leaders to meet the challenges of the 21st century. Active supporter of the “LaB”, AIM believes that dramatic changes resulting from digital technologies, changing consumer demands and environmental concerns will require innovative ways of thinking and the ability of different stakeholders in the supply chain to work together. Therefore, we are very pleased to report the success of the second edition of this programme.
The content of the ECR LaB Programme is designed for directors or senior managers from any function in the business. The programme is made of two modules and stands on three pillars.
This year, the first module in INSEAD Asia Campus in Singapore was composed of four sections, in which participants studied cases, concentrated on their own leadership skills, deliberated collaborative hot topics and participated in group simulations. The topics and exercises reflected very accurately the challenges in real life and the leadership skills needed to achieve successful cultural and organisational change.
The second module in INSEAD Europe Campus in Fontainebleau, France, provided a different perspective on successful innovation and on the new ways to collaborate with the public via digital tools. Other subjects such as sustainable FMCG practices were discussed. Finally, two new initiatives, which will be presented during ECR European Leaders Forum on 29 April 2014, generated intense discussions.
These are some of the participants’ comments on what they were already able to achieve based on their learnings from the Programme:
“ I gained many ideas on how I – and my team – can engage with consumers from our Supply-Chain roles. ” (Supply-Chain Director, Supplier)
“Implementing my own LEadership Action Plan (LEAP) has enabled more team engagement and effectiveness – significantly improving performance for the company. “ (Commercial Director, Retailer)
We look forward to the next edition!
Professor Ludo van der Heyden, INSEAD, and Alain Galaski, AIM, hand over her LaB certificate to Ana Gonzalez, P&G
A team of brand manufacturers and retailers presents their digital “hot topic” at INSEAD during the Fontainebleau module