Brussels, 28 March 2023 – AIM, the European Brands Association, welcomes the adoption by the European Parliament’s IMCO Committee of the report on the proposal on Empowering consumers for the Green Transition, but regrets the missed opportunity to establish clear rules for companies who want to empower consumers with trusted, relevant and transparent information.
Today’s adoption of the IMCO Committee’s report is a positive step towards the establishment of a framework for environmental claims and sustainability labels, to empower consumers to make more sustainable choices. AIM shares this objective and supports the creation of a clear and robust legal framework to eliminate greenwashing practices, empower consumers with trusted, relevant and transparent information, as well as create a level playing field among businesses.
However, rules agreed upon by EU policymakers must be clear and provide the necessary legal certainty for brands that are investing in more sustainable products and want to communicate this information to their consumers, to empower them to make more sustainable choices.
AIM regrets in particular that the amendments adopted by the IMCO Committee missed the opportunity to:
“We fully support the creation of a clear and robust legal framework to eliminate greenwashing practices, but it is a missed opportunity to prevent the use of digital means to provide trusted information to consumers”, commented Michelle Gibbons, Director General of AIM. “We can nudge further sustainable consumption by equipping people with the right information on the product, including on climate and carbon neutrality claims – banning claims, rather than regulating them, is a missed chance to empower consumers”.
AIM is therefore calling on MEPs to address these shortcomings by tabling appropriate amendments in plenary, to ensure that the proposed text provides the needed clarity to allow companies to make environmental claims while ensuring that consumers are provided with the appropriate information to make sustainable choices at the point of purchase.
For further information, please contact: Simona Camilli
Tel: +32 2 736 03 05 • Email: email@example.com
AIM (Association des Industries de Marque) is the European Brands Association, which represents manufacturers of branded consumer goods in Europe on key issues that affect their ability to design, distribute and market their brands. AIM’s membership comprises 2500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members.
More information: www.aim.be