News & Positions - October 2017

European Brands Association AIM appoints new Director General

The Board of AIM, the European Brands Association, has today appointed Michelle Gibbons as Director General with effect from January 1, 2018. Ms Gibbons succeeds Alain Galaski who will leave the Association after 25 years as Director General in December 2017.

"We are delighted to welcome Michelle on board at an exciting time for our industry. Her exceptional knowledge of the Brussels scene, combined with her deep business experience, will be an asset to AIM and its members and to our mission to provide Europe with quality growth and jobs", commented AIM President Jan Zijderveld, President Unilever Europe and Member of Unilever’s Executive Team.

‘’In his 25 years at the European Brands Association, Alain spearheaded the path to sustainable growth through trusted brands. He leveraged the power of brands to nudge consumers into adapting healthier and more sustainable lifestyles. He did so with flair, professionalism and combined a business and policy instinct that always put the consumer at the heart of everything we do. It’s a testimony to his leadership that he ensured such a professional transition and for that we want to thank both Alain and Michelle’’ said AIM President Jan Zijderveld.

The branded goods industry in Europe is of strategic importance. One euro invested in the brands industry results in twice as much growth than in the non-branded economy*. The branded economy accounts for 21% of EU jobs and pay a 42% wage premium**.

*Brands, Growth and Innovation PIMS (2004)

**Intellectual property rights intensive industries: contribution to economic performance and employment in the European Union, The European Patent Office and the Office for Harmonization in the Internal Market (September 2013)


AIM is the European Brands Association. It represents the branded goods industries in Europe on key issues which affect the ability of brand manufacturers to design, distribute and market their brands. AIM’s membership groups 1800 companies of all sizes through corporate members and national associations in 22 countries. These companies are mostly active in every day consumer goods. They employ some two million workers and account for over 650 billion Euro in annual sales in Europe alone. AIM's mission is to create for brands an environment of fair and vigorous competition, fostering innovation and guaranteeing maximum value to consumers now and for generations to come.

Our corporate members include: Arla Foods • Bacardi-Martini • Barilla • Beiersdorf • BIC • Chanel • Coca-Cola • Colgate-Palmolive • Cloetta • Continental Foods • De Master Blenders • Diageo • Essity • Estée Lauder • Ferrero • Freudenberg/Vileda • General Mills • GlaxoSmithKline • Groupe Bel • Groupe Danone • Heineken • Henkel • Iglo • Johnson & Johnson • Kellogg • Kimberly-Clark • LEGO • Lindt & Sprüngli • L’Oréal • LVMH • Mars • McCain Foods • McCormick • Mondelēz • Nestlé • Nike • Oetker International • Orkla • Pepsi-Cola • Pernod Ricard • Philips Lighting • Procter & Gamble • Reckitt-Benckiser • Royal FrieslandCampina • Savencia • SC Johnson • Unilever

Our national association members include: Austria Markenartikelverband • Belgilux BABM • Czech Republic CSZV • Denmark DLF • Finland FFDIF • France ILEC • France Prodimarques • Germany Markenverband • Greece • Hungary Márkás Termékeket Gyártók Magyarországi Egyesülete • Ireland Food & Drink Federation • Italy Centromarca • The Netherlands FNLI • Norway DLF • Portugal Centromarca • Russia RusBrand • Spain Promarca • Slovakia SZZV • Sweden DLF • Switzerland Promarca • United Kingdom British Brands Group