AIM’s objective in launching the first Nudging for Good Awards, is to promote the creation of original “Nudges for good” by brand manufacturers. A Nudge for Good is how a brand, on the basis of consumer insights, makes it easy and desirable for people to change behaviour and adopt a healthier and/or more sustainable one. Brands are in a privileged position to be actors of change in society thanks to their daily relationship with consumers in the home and elsewhere.
AIM is very pleased that a higher than expected 41 submissions were entered by 22 companies. 14 cases were pre-selected and presented to a prestigious Jury on 2nd March. Six Awards will be presented at a Nudging for Good Awards Ceremony on 20th March: The Diamond Award (best nudge overall), four Excellence Awards (covering sustainability and health) and the Jury’s “Coup de Coeur” Award.