AIM’s objective in launching the first Nudging for Good Awards, is to promote the creation of original “Nudges for good” by brand manufacturers. A Nudge for Good is how a brand, on the basis of consumer insights, makes it easy and desirable for people to change behaviour and adopt a healthier and/or more sustainable one. Brands are in a privileged position to be actors of change in society thanks to their daily relationship with consumers in the home and elsewhere.
AIM is very pleased that a higher than expected 41 submissions were entered by 22 companies. 14 cases were pre-selected and presented to a prestigious Jury on 2nd March. Six Awards will be presented at a Nudging for Good Awards Ceremony on 20th March: The Diamond Award (best nudge overall), four Excellence Awards (covering sustainability and health) and the Jury’s “Coup de Coeur” Award.
You can discover the Awards finalists on our dedicated website or DOWNLOAD our brochure.