News & positions

POSITIONS 17 March 2022

AIM welcomes the proportionate risk-based approach of the proposed Artificial Intelligence (AI) Act


AIM, the European Brands Association, welcomes the proposed Artificial Intelligence (AI) Act which aims to make sure that AI can be trusted by EU citizens while guaranteeing their safety and fundamental rights. AIM particularly welcomes the proportionate risk-based approach of the proposed AI Act, which we believe is central to the proper functioning of any regulatory framework addressing AI.

READ AIM HIGH-LEVEL POSITION PAPER ON PROPOSED AI ACT HERE

Innovation