News & positions


AIM invites to webinar on Nudging for Sustainability

In cooperation with BVA Nudge Unit and PRS IN VIVO, AIM invites to the webinar “Nudging a Sustainable Future for Consumer Goods” on 26 May.

This 90-minute webinar will share four expert perspectives on how behavioural science can help encourage consumers to make more sustainable choices. AIM Director General Michelle Gibbons will share highlights from the Brands Nudging for Good Initiative, including recent case studies from our brands.

The webinar is intended for senior-level professionals in Insights, Marketing and Sustainability roles, along with all those who have an interest in applied behavioural science and sustainability. For the registration, please click here.

Don’t miss out on the latest consumer insights and behavioural science approaches to promote sustainability on 26 May at 10am (GMT+1).