To empower consumers to play their part in the Circular Economy, reliable, relevant, clear, understandable and EU harmonised information about the sustainability features of a product, such as environmental aspects, proper waste disposal, anti-littering and recycling, is key. This is one of the central points in AIM's recently published Manifesto “No Data, No Claim” – Consumer empowerment in the green transition through clear and relevant sustainability information for all consumer products.
AIM, the European Brands Association, supports the Commission’s various initiatives regarding product sustainability information for consumers, substantiating green claims and tackling greenwashing, to ensure the continuing veracity and relevance of product claims related to environmental attributes. We need a coordinated, harmonised and holistic approach, bringing together the different measures that relate to the various aspects of consumer information.
The AIM Manifesto outlines among others AIM brands' priorities regarding on-pack and digital consumer information, the call for establishing a European Stakeholders Forum for Digital Consumer Information, brands' green claims paradigm “No Data, No Claim”, the substantiation of green claims based on robust, commonly recognised and science-based methodologies, as well as the Nudging for Good concept to inspire more sustainable consumer behaviour.