AIM supports the premise that unjustified geo-blocking is not acceptable. We welcome the balanced approach followed by the European Commission. On the one hand, the impact assessment clarified why the most extreme options considered, such as an obligation to deliver or a black list of unjustified practices would not be appropriate. On the other hand, the proposal contains provisions increasing transparency for European consumers on products available on the EU market. AIM looks forward to continuing the discussions to improve the current text, amongst others by increasing legal certainty for businesses and consumers.
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