In the context of the European Commission's Consultation on "Environmental performance of products & businesses – substantiating claims", AIM, the European Brands Association, welcomes the Commission's initiative to tackle “green-washing” so as to ensure the continuing veracity and relevance of product claims related to environmental attributes, create a level playing field for companies and allow for informed consumer choices. We strongly support the Commission’s assertion that “green claims” must be substantiated by appropriate scientific data.
The position highlights 3 major points:
AIM POSITION ON SUBSTANTIATING GREEN CLAIMS
AIM SUBMISSION ON EC CONSULTATION ON SUBSTANTIATING GREEN CLAIMS