News & positions

POSITIONS 16 October 2020

AIM launches its contribution to the mandatory Human Rights Due Diligence debate

On the occasion of Commissioner Didier Reynders delivering his keynote address at today’s Sustainable Retail Summit of the Consumer Goods Forum, AIM, the European Brands Association, is proud to launch its contribution to the mandatory Human Rights Due Diligence debate.

Both in Europe and globally, the discussion on mandatory human rights due diligence (mHRDD) is progressing with multiple stakeholder groups contributing their perspectives. Consumer goods brands are committed to, and have experience with, responsible business conduct and implementing the UNGPs. We would like to play a proactive role in contributing to the discussions on the legislative landscape, specifically in the EU.

We believe that mHRDD legislation has a role to play in promoting respect for human rights, among a broader range of approaches where all businesses and states need to meet their respective responsibilities and/or duties – particularly in the context of the COVID-19 crisis. Such legislation will require businesses to address their actual and potential human rights impacts and, where legally permissible, scale up collaboration between brands, suppliers and other stakeholders to improve the sustainability of supply chains. States also need to fully realise their “duty to protect” by ensuring relevant laws and policies are in place and implemented.