News & positions

EVENTS 16 May 2022

AIM Brands Insights Series is back with the first 2022 event on Consumer empowerment & Nudge

AIM is delighted to announce its first Brands Insights Series event of 2022 on Consumer Empowerment – The potential of Nudge and behavioural science for consumer policy, taking place on 14 June at the House of Brands in Brussels.

The event gathers experts in behavioural science, consumer and environmental policy, marketing and branding with the aim to facilitate an exchange of views and ideas on consumer empowerment and how the Nudge concept can be embedded more firmly into public policies and companies’ thinking.

For more information on the AIM Nudging For Good Initiative, please check out the dedicated website.

The event is on invitation only. If you are interested or would like to receive more information, please contact


Our experts

Marie-Eve Laporte

Eric Singler

Monique Goyens

Successful Nidge campaigns and how they developed since 2019

Jacqui Stephenson

What is the AIM Brands Insights Series?

The AIM Brands Insights series provides a new forum for sharing latest insights, ideas and innovative solutions from the branded consumer goods industry, which relate to the EU policy agenda, and beyond. The series has the ambition of enriching the debate on Europe’s future and how different actors in society can shape it together.