The second AIM Brand Lecture on "The future of behavioural change: public or private nudging?", by Professor Alberto Alemanno, took place on 6 May 2015. The AIM Brand Lecture series provide a new forum for the sharing of the latest insights from the world of brands and from thought leaders who interact with it. Brand manufacturers share EU policy makers’ ambition to create sustainable and inclusive growth. The Brand Lectures hope to enrich the debate on Europe’s future and how different actors in society can shape it together.
Virginie Rozière, Member of the European Parliament, who chaired the high level policy roundtable on Nudging, provided her perspective and made a summary of the key points raised during the roundtable.
Monique Goyens, Director General of BEUC, The European Consumer Organisation, provided the consumer perspective.
The event's brochure including the full lecture by Professor Alberto Alemanno is available here.
Photos of the event: