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2nd AIM Brand Lecture by Professor Alberto Alemanno: "The future of behavioural change: public or private nudging?"

The second AIM Brand Lecture on “The future of behavioural change: public or private nudging?”, by Professor Alberto Alemanno, took place on 6 May 2015. The AIM Brand Lecture series provide a new forum for the sharing of the latest insights from the world of brands and from thought leaders who interact with it. Brand manufacturers share EU policy makers’ ambition to create sustainable and inclusive growth. The Brand Lectures hope to enrich the debate on Europe’s future and how different actors in society can shape it together.

Hubert Weber, President of Mondelez Europe and Member of the AIM Board, introduced the lecture and launched the new initiative AIM-NUDGE. His full speech can be found here.

Virginie Rozière, Member of the European Parliament, who chaired the high level policy roundtable on Nudging, provided her perspective and made a summary of the key points raised during the roundtable.

Monique Goyens, Director General of BEUC, The European Consumer Organisation, provided the consumer perspective.

The event’s brochure including the full lecture by Professor Alberto Alemanno is available here.