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News & positions

Explore the latest news, positions and insights from across Europe. Read the AIM’s publications and keep up to date on upcoming events.

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POSITIONS 22 February 2024

AIM co-signs Joint Statement calling on the European Parliament to adopt a clear, workable and enforceable framework for environmental claims

Brussels, 22 February 2024 – AIM, together with other 9 European Associations calls for the adoption by the European...

Sustainability

POSITIONS 22 February 2024

AIM co-signs joint industry statement on the Draft Standardisation mandate on the Digital Product Passport

AIM, the European Brands Association and other 9 industry associations voice concern about the requirement, in the...

Sustainability

POSITIONS 19 February 2024

Protecting our consumers under the DSA: recognising right holders as trusted flaggers

Europe’s consumers face an ever-growing offer of illegal, including counterfeit, goods online. The DSA enters into...

Innovation

PRESS RELEASES 14 February 2024

AIM welcomes the adoption of the European Parliament Committees’ position on the proposed Green Claims Directive

Brussels, 14 February 2024 – AIM welcomes the adoption by the European Parliament’s ENVI and IMCO Committees of the...

Sustainability

POSITIONS 13 February 2024

AIM together with coalition of 24 European associations calls for ‘more love for the Single Market’

AIM co- signs a joint statement from the Single Market Coalition that calls for urgent action to strengthen the...

Competitiveness

POSITIONS 06 February 2024

AIM urges EU member states to support Corporate Sustainability Due Diligence Directive compromise agreement

In the coming weeks, EU lawmakers are set to pass historic legislation setting a common EU framework for responsible...

Human Rights

INSIGHTS 06 February 2024

A new Brands Lecture from the British Brands Group

The series of Brands Lectures organised by the British Brands Group continue! The 20th Brands Lecture will be...

POSITIONS 30 January 2024

AIM co-signs joint industry statement on proposed reference to "State-owned Producer Responsibility Organisations" in upcoming packaging legislation

AIM and other 23 associations from the packaging value chain are calling on the EU legislators to remove the reference...

Sustainability

PRESS RELEASES 18 December 2023

AIM welcomes the adoption of the Council’s position on packaging legislation, but regrets that distinctive packaging is not properly protected

Brussels, 18 December 2023 – AIM, the European Brands Association, welcomes the adoption of the Council’s position...

Sustainability

PRESS RELEASES POSITIONS 14 December 2023

AIM co-signs industry statement calling on EU Member States to ensure that the new packaging legislation upholds Single Market principles

14 December 2023 – AIM, the European Brands Association, co-signed, together with over 100 associations, an industry...

Sustainability

POSITIONS 01 December 2023

AIM co-signs joint industry statement on proposed ban to environmental claims on products containing hazardous substances

AIM co-signed with other 10 associations an industry statement addressed to the European Parliament on the proposed...

Sustainability

PRESS RELEASES 22 November 2023

European Parliament adopts a balanced and future-proof approach to labelling and packaging minimisation measures

Brussels, 22 November 2023 – AIM, the European Brands Association, welcomes the adoption by the European Parliament...

Sustainability

PRESS RELEASES 25 October 2023

Ensure a fact-based approach to the review of the Geo-blocking Regulation - Consumer prices are set by retailers, not suppliers

Brussels, 25 October 2023 – AIM, the European Brands Association, calls on the European Parliament to ensure a...

Competitiveness

PRESS RELEASES 24 October 2023

European Parliament’s Environment, Public Health and Food Safety (ENVI) Committee report falls short of ensuring a harmonised, future-proof and balanced framework for packaging

Brussels, 24 October 2023 – AIM, the European Brands Association, welcomes the adoption by the European...

Sustainability

PRESS RELEASES 04 October 2023

Business environment remains challenging for Consumer Goods Industry as manufacturers continue to adapt to supply chain disruption and cost inflation

Brussels, 4 October 2023 – A survey of 900 manufacturers from the consumer goods industry across 28 countries in...

Competitiveness

PRESS RELEASES 13 September 2023

Proposed Late Payments Regulation step in the right direction towards a more resilient business environment in Europe

Brussels, 13 September 2023 – AIM welcomes the European Commission’s latest proposal unveiled yesterday to ensure a...

Competitiveness

PRESS RELEASES 13 July 2023

AIM calls on the European Commission to monitor international retail alliances and rigorously implement the Horizontal Guidelines to ensure fair competition for all

Brussels, 13 July 2023 – AIM takes note of the European Commission’s decision to close its investigations into...

Competitiveness

POSITIONS 04 May 2023

AIM supports open, fair and interoperable virtual worlds

Brussels, 4 May 2023 – AIM strongly supports the European Commission’s objective to ensure open, interoperable, and...

Digital

UPDATES 17 April 2023

Leading EU brands call for Single Market to be maintained as legal base for PPWR to drive the Circular Economy

Brussels, 17 April 2023 – Today AIM, the European Brands Association, co-signed with more than other 120 industry...

Sustainability

PRESS RELEASES 28 March 2023

European Parliament’s Internal Market and Consumer Protection (IMCO) Committee adopts report which falls short on Empowering consumers for the Green Transition

Brussels, 28 March 2023 – AIM, the European Brands Association, welcomes the adoption by the European Parliament’s...

Sustainability

UPDATES PRESS RELEASES 24 March 2023

Leading European Brands call for a clear EU framework on carbon neutrality claims to empower consumers in the green transition and incentivise companies to invest and innovate

Brussels, 24 March 2023 – AIM, the European Brands Association, adopts today a joint industry statement to call on EU...

Sustainability

PRESS RELEASES 23 March 2023

France clarifies rules on retail trade relationships to prevent supermarkets from circumventing law on unfair trading practices

Brussels, 23 March 2023 – AIM, the European Brands Association, welcomes yesterday’s adoption by the French...

Competitiveness

PRESS RELEASES 09 March 2023

AIM urges the European Commission to continue to investigate whether Casino and Intermarché used retail alliance INCA to collude on their sales activities

Brussels, 9 March 2023 – AIM, the European Brands Association, regrets today’s decision by the European Court of...

Competitiveness

PRESS RELEASES 06 March 2023

AIM calls on the European Commission to ensure a "Fairness for All" approach across supply chains

Brussels, 6 March 2023 – AIM, the European Brands Association, agrees with the European Commission’s recent...

Competitiveness

PRESS RELEASES 15 December 2022

AIM Survey highlights lasting impacts of supply disruptions and cost inflation on Europe’s Consumer Goods Industry

Brussels, 15 December 2022 – Persistent upheaval in the global economy has had a significant impact on the European...

Competitiveness

POSITIONS 12 December 2022

AIM supports EU legal framework to eradicate forced labour from global supply chains

AIM strongly supports the European Commission’s ambition to eradicate forced labour from global supply chains. AIM...

Human Rights

PRESS RELEASES 09 December 2022

Celebrating 30 years of the EU Single Market: AIM report explains how consumer goods are sold across Europe and identifies remaining regulatory hurdles that impede a truly free movement of goods

Brussels, 9 December 2022 – As the EU prepares to celebrate the 30-year anniversary of the Single Market, a new...

Competitiveness

PRESS RELEASES 26 October 2022

Retail data reveals higher consumer prices for products purchased through international retail alliance AgeCore

Brussels, 26 October 2022 – Some of Europe’s largest international retailers have entered into collective tying...

Competitiveness

UPDATES 11 October 2022

JOB OPENING (CLOSED): AIM is seeking a Manager, Sustainability to join its Brussels team

AIM, the European Brands Association, represents the branded consumer goods industries in Europe on key issues that...

UPDATES 05 October 2022

JOB OPENING (CLOSED): AIM is seeking an Office Assistant to join its Brussels team

AIM, the European Brands Association, represents the branded consumer goods industries in Europe on key issues that...

UPDATES 05 October 2022

JOB OPENING: AIM is seeking a Project Manager HolyGrail 2.0 Initiative to join its Brussels team

AIM, the European Brands Association, represents the branded consumer goods industries in Europe on key issues that...

UPDATES 05 October 2022

JOB OPENING: AIM is seeking a Technical Manager HolyGrail 2.0 Initiative to join its Brussels team

AIM, the European Brands Association, represents the branded consumer goods industries in Europe on key issues that...

EVENTS 26 September 2022

AIM brands' Nudging for Good initiatives at the Human Advantage conference

On 20 September 2022, AIM Director General Michelle Gibbons participated, alongside 60 speakers from academia and...

People Sustainability

PRESS RELEASES 20 July 2022

Brands suggest adapting the rules governing joint purchasing to tackle new market realities

Brussels – 20 July 2022 – Joint purchasing activities between supermarkets have significantly increased in the...

Competitiveness

POSITIONS 29 June 2022

AIM supports an EU harmonised legal framework for human rights and environmental due diligence

Ensuring respect for human rights and minimising environmental impact in their supply chains is a critical priority for...

Human Rights

UPDATES 20 June 2022

AIM supports EU Commission’s objective to root out forced labour from supply chains

Brand manufacturers represented in AIM – European Brands Association operate and source globally. Many of our member...

Human Rights

EVENTS 15 June 2022

First 2022 AIM Brands Insights Event on Consumer empowerment & Nudge hosted at the House of Brands in Brussels

On 14 June 2022, AIM, the European Brands Association invited to the House of Brands in Brussels for its first Brands...

People Sustainability Innovation

PRESS RELEASES 09 June 2022

New rules on distribution agreements give brands welcome additional flexibility

Brussels – 9 June 2022 – AIM, the European Brands Association, welcomes the new EU competition rules for vertical...

Competitiveness

UPDATES PRESS RELEASES POSITIONS 18 May 2022

AIM welcomes European Parliament’s reminder to investigate retail alliances’ unfair practices

Brussels – 17 May 2022 – The Plenary of the European Parliament adopted on 5 May 2022 its annual own-initiative...

Competitiveness

EVENTS 16 May 2022

AIM Brands Insights Series is back with the first 2022 event on Consumer empowerment & Nudge

AIM is delighted to announce its first Brands Insights Series event of 2022 on Consumer Empowerment – The...

Sustainability

POSITIONS 11 May 2022

AIM co-signs joint industry statement for EU harmonised packaging labelling framework

AIM, the European Brands Association, co-signed today a joint industry statement with 59 other industry associations...

Sustainability Competitiveness

PRESS RELEASES 27 April 2022

The Digital Services Act should help crack down on illegal goods but is not future-proof

Brussels, 27th April 2022 – AIM, the European Brands Association, welcomes the provisional political agreement...

Digital Innovation

UPDATES 26 April 2022

Corporate Sustainability Due Diligence legislation – EU-wide harmonisation necessary

Ensuring respect for human rights and minimising environmental impact in their supply chains is a  critical priority...

Human Rights

PRESS RELEASES 31 March 2022

The political agreement between the European Parliament and Council on the Digital Markets Act (DMA) paves the way for a fairer online trading environment

Brussels, 31 March 2022 – AIM, the European Brands Association, welcomes the landmark political agreement reached...

Digital Competitiveness Innovation

PRESS RELEASES 30 March 2022

Digital Watermarks Initiative HolyGrail 2.0 achieves significant milestone with the successful semi-industrial validation of detection sorting unit

Press release for immediate release – Brussels, 30 March 2022 – The Digital Watermarks Initiative HolyGrail 2.0,...

Sustainability Digital Watermarks

POSITIONS 17 March 2022

AIM welcomes the proportionate risk-based approach of the proposed Artificial Intelligence (AI) Act

AIM, the European Brands Association, welcomes the proposed Artificial Intelligence (AI) Act which aims to make sure...

Digital

POSITIONS 18 February 2022

AIM supports an EU legal framework to address global deforestation and degradation risks

Brand manufacturers represented in AIM operate and source globally. Many of our member companies are leading on...

Sustainability

PRESS RELEASES 21 January 2022

European Parliament’s position on Digital Services Act lacks ambition to seriously crack down on illegal goods

Brussels, 20 January 2022 – AIM, the European Brands Association, deplores the lack of ambition of the European...

Innovation

PRESS RELEASES 17 December 2021

EP rightly expands DMA scope to retailing and distribution activities of online gatekeepers

Brussels, 17 December 2021 – AIM, the European Brands Association, welcomes the inclusion by the European Parliament...

Innovation

POSITIONS 17 December 2021

Industry calls for an EU harmonised system to provide consumers with understandable and clear sorting instructions for packaging waste

AIM, the European Brands Association, and 39 other trade associations representing multiple economic sectors, packaging...

Sustainability People

POSITIONS 16 December 2021

AIM co-signs joint industry statement for harmonised and consistent EU due diligence frameworks

AIM, the European Brands Association, co-signed today a joint industry statement with 13 other industry associations...

Sustainability

PRESS RELEASES 14 December 2021

IMCO favours platforms over EU consumers and legitimate businesses in report on Digital Services Act

Brussels, 14 December 2021 – AIM, the European Brands Association, deplores the overly pro-platform direction of the...

Competitiveness

POSITIONS 06 December 2021

AIM co-signs joint industry-NGO statement on Digital Services Act

AIM, the European Brands Association, co-signed today a joint industry-NGO statement on the Digital Services Act (DSA),...

Competitiveness

PRESS RELEASES 25 November 2021

AIM publishes statement on Council general approach / IMCO report for Digital Markets Act

Brussels, 25 November 2021– AIM, the European Brands Association, welcomes today’s adoption by EU ministers of a...

Innovation

PRESS RELEASES 25 November 2021

AIM welcomes IMCO report tackling non-tariff and non-tax barriers in the Single Market

Brussels, 24 November 2021 – AIM, the European Brands Association, welcomes the adoption by the European...

Competitiveness

PRESS RELEASES 23 November 2021

AIM publishes statement on Council general approach for Digital Services Act

Brussels, 23 November 2021 – AIM, the European Brands Association, welcomes the pro-consumer direction of Coreper...

Innovation

PRESS RELEASES 17 November 2021

AIM welcomes the European Parliament’s clear message that strong IP protection is needed for EU social and economic recovery

Brussels, 17 November 2021 – In its Resolution on an intellectual property action plan to support the EU’s...

Innovation

POSITIONS 16 November 2021

AIM co-signs “earn your exemption” joint industry letter

AIM, the European Brands Association, co-signed a joint industry letter on the Digital Services Act (DSA), together...

Innovation

POSITIONS 16 November 2021

AIM co-signs joint industry letter on KYBC

AIM, the European Brands Association, co-signed a joint industry letter on the Digital Services Act (DSA), together...

Innovation

PRESS RELEASES 03 November 2021

AIM publishes statement on ECON/ITRE opinions for the Digital Markets Act

Brussels, 3 November 2021 – AIM, the European Brands Association, welcomes the adoption last week by the Economic...

Competitiveness

PRESS RELEASES 02 November 2021

AIM and FoodDrinkEurope jointly call for an effective enforcement of the Unfair Trading Practices Directive

Press Release, Brussels, 1 November – Today marks the entry into force of pioneering EU legislation on trading...

Competitiveness

PRESS RELEASES 29 October 2021

AIM stresses that “most EU SMEs are brick and mortar shops and small or micro businesses, not platforms”

Brussels, 28 October 2021 – AIM, the European Brands Association, is deeply concerned about the continuous claims in...

Competitiveness

PRESS RELEASES 22 October 2021

Consumer brands voice concerns on new retail alliance Epic’s gatekeeper activities

Brussels, 22 October 2021 – AIM, the European Brands Association, is becoming increasingly concerned about reports of...

Competitiveness

POSITIONS 18 October 2021

AIM co-signs cross-industry joint statement for a European Agenda for evidence-based and better policy-making

AIM, the European Brands Association, co-signed a Cross-Industry Joint Statement on Better Regulation, together with...

People

POSITIONS 18 October 2021

AIM advocates for an EU harmonised system for providing consumers with clear sorting instructions

AIM, the European Brands Association, is calling for an EU harmonised model for consumer sorting instructions to...

Sustainability People

PRESS RELEASES 12 October 2021

AIM publishes statement on “Hypermarkets: the fall of the empire” documentary that reveals toxic behaviour of supermarkets in the supply chain

Brussels, 13 October 2021 – AIM, the European Brands Association, applauds the recently broadcasted documentary...

Competitiveness

POSITIONS 12 October 2021

AIM co-signs joint industry-NGO letter on Digital Services Act

AIM, the European Brands Association, co-signed today a joint industry-NGO letter on the Digital Services Act (DSA),...

Innovation

POSITIONS 04 October 2021

AIM publishes Manifesto “No Data, No Claim” – Consumer empowerment in the green transition through clear and relevant sustainability information for all consumer products

To empower consumers to play their part in the Circular Economy, reliable, relevant, clear, understandable and EU...

Sustainability People

PRESS RELEASES 04 October 2021

AIM Statement on ITRE/JURI opinions for the Digital Services Act

Brussels, 4 October 2021 – AIM, the European Brands Association, welcomes the adoption last week by the Industry...

Innovation

INSIGHTS 01 October 2021

British Brands Group publishes white paper on the role of brands in competition between retailers

The British Brands Group published its recent white paper “Brands and their role in competition between...

POSITIONS 22 September 2021

AIM co-signs joint industry letter on trusted flaggers in DSA

AIM, the European Brands Association, co-signed today a joint industry letter on trusted flaggers in the DSA, together...

Innovation

INSIGHTS 21 September 2021

PepsiCo is charting a new course to drive positive action for the planet and people

PepsiCo is taking a leadership role in building a more sustainable food system and achieve its sustainable packaging...

PRESS RELEASES 17 September 2021

Consumer choice, legal certainty and European markets' competitiveness neglected with the proposed reform of the rules relating to dual distribution

Press release, Brussels, 17 September 2021 – AIM has published its response to the European Commission’s public...

Competitiveness

PRESS RELEASES 14 September 2021

Digital Watermarks Initiative HolyGrail 2.0 reaches first milestone with the validation of its first prototype detection sorting unit

Press release for immediate release – Brussels, 13 September 2021 – Following last week’s partnership...

Digital Watermarks

PRESS RELEASES 06 September 2021

AIM – European Brands Association, the Alliance to End Plastic Waste and the City of Copenhagen join forces to start semi-industrial trials in the next phase of testing digital watermarks for intelligent sorting of packaging waste

Press release – Brussels, 6 September 2021 – AIM, the European Brands Association, and the Alliance to End Plastic...

Digital Watermarks

POSITIONS 16 July 2021

Industry coalition calls for a smart transition towards digital product information to consumers

In a joint industry letter to the European Commission, AIM – European Brands Association and several cross...

Sustainability People

PRESS RELEASES 01 July 2021

AIM and other associations warn the Commission against reforming the block exemption on dual distribution

Representing several industries and sectors across Europe, AIM and six other associations wrote to EVP Vestager...

Competitiveness

UPDATES 01 July 2021

JOB OPENING: AIM is seeking an AIM-Progress Executive Director

  AIM-Progress is a forum of consumer goods manufacturers and suppliers assembled to enable and promote...

POSITIONS 24 June 2021

Joint industry call for an EU approach to packaging waste labelling

AIM – European Brands Association and several industry associations have signed a letter calling on the European...

Sustainability People

POSITIONS 18 June 2021

AIM Statement on “Off the Hook” report on Human Rights and Environmental Due Diligence

Brussels, 18 June 2021 – AIM, the European Brands Association, takes note of the reference made to its...

Human Rights

PRESS RELEASES 15 June 2021

AIM supports Commission goals to adapt competition rules to current market reality

AIM welcomes the EC’s willingness to consider policy changes to reflect the new omni-channel market reality: online...

Competitiveness

REPORTS / PUBLICATIONS POSITIONS 15 June 2021

AIM and amfori input to the Environmental Due Diligence debate

Environmental Due Diligence will be part and parcel of the overall Human Rights Due Diligence (HRDD) and Sustainable...

Human Rights Sustainability

PRESS RELEASES 09 June 2021

AIM welcomes European Parliament’s call to address retail alliances’ unfair behaviours

Press release, Brussels, 9 June 2021 – The Plenary of the European Parliament adopted yesterday its annual...

Competitiveness

UPDATES 08 June 2021

JOB OPENING: AIM is seeking a Communications & Project Executive to join its Brussels team

  AIM, the European Brands Association, represents the branded goods industries in Europe on key issues that...

PRESS RELEASES 03 May 2021

AIM recommends futureproofing and adapting competition rules to reflect the new market dynamics of an omnichannel world

Press release, Brussels, 23 April 2021 – AIM has published its response to the European Commission’s...

Competitiveness

PRESS RELEASES 30 April 2021

Swift transposition of the Unfair Trading Practices Directive necessary for robust EU recovery

Press Release, Brussels, 30 April 2021 – The 1st of May deadline for the transposition into national law of...

Competitiveness

PRESS RELEASES 29 March 2021

Musical chairs of retail alliances could spread further unfair business conduct across EU

Press release, Brussels, 26 March 2021 – Edeka, the 55.7 billion euro German retail giant, announced its...

Competitiveness

PRESS RELEASES 23 March 2021

Commission study confirms once again the great diversity of consumer tastes and preferences across the EU

AIM welcomes the findings of the European Commission’s 2nd report on food products which confirms, once again, that...

People

POSITIONS 09 March 2021

AIM publishes Position on the Commission's draft Digital Services Act (DSA)

AIM, the European Brands Association, is grateful to the European Commission for its considered draft Digital Services...

People Innovation

PRESS RELEASES 19 February 2021

AIM calls for EU investigation into European Retail Alliance AgeCore as French authority targets it and Intermarché for unfair trading practices imposed on suppliers, seeking EUR 150 million fine

Press Release, Brussels, 19 February 2021 – The French government today has acted on the abusive unfair trading...

Competitiveness

INSIGHTS 25 January 2021

#BrandsInFocus: PepsiCo commits to 100% recycled plastic beverage bottles for its Pepsi brand in 9 EU markets by 2022

No single brand can solve the plastic waste challenge alone. Making a difference requires innovation and partnerships...

PRESS RELEASES 15 December 2020

DSA and DMA – a starting point to deliver a clean and fair platform ecosystem

Press Release, Brussels, 15 December 2020 – AIM, the European Brands Association, welcomes the publication of the...

Innovation Competitiveness

INSIGHTS 12 December 2020

#BrandsInFocus: BIC - Writing the future, together

Brands are committed to reducing their impact on the planet. For BIC this is captured in 5 sustainable development...

POSITIONS 09 December 2020

AIM's updated Position on the Digital Services Act & Digital Markets Act

The Digital Services Act is the opportunity to update the online platform economy legal framework to encourage all...

Innovation Competitiveness

POSITIONS 09 December 2020

AIM Position on substantiating green claims & tackling green-washing

In the context of the European Commission’s Consultation on “Environmental performance of products &...

Sustainability People

INSIGHTS 03 December 2020

Nestlé in Europe - Net Zero Roadmap

Nestlé has decided to accelerate its actions on climate change. In September 2019, they have set out their ambition to...

INSIGHTS 01 December 2020

AIM Publications: Why are there different products and prices in different shops, cities, regions and countries?

The reasons are many. AIM’s Insights Paper, using a large range of academic and official sources, provides a...

INSIGHTS 30 November 2020

#BrandsInFocus: Nike's supply chain transparency

Supply chain transparency means brands need good relationships with suppliers to ensure there are shared values. Nike...

INSIGHTS 23 November 2020

Unilever Sowing More Seeds for a Plant-Based Food Future

Unilever has announced a new annual global sales target of €1 billion from plant-based meat and dairy alternatives,...

INSIGHTS 19 November 2020

Essity highlights innovative ways to improve behaviour

In its new Hygiene & Health Report 2020-2021, Essity highlights among others how brands can positively influence...

PRESS RELEASES 19 November 2020

EU Commission study on retail market concludes “no hard or documentary” evidence of Territorial Supply Constraints

PRESS RELEASE – The European Commission’s study on the Single Market in the retail sector published today...

Competitiveness

UPDATES 18 November 2020

JOB OPENING: AIM is seeking a Public Affairs Manager to join its Brussels team

AIM, the European Brands Association, represents the branded goods industries in Europe on key issues that affect the...

UPDATES 18 November 2020

JOB OPENING: AIM is seeking a Competition & Legal Affairs Manager to join its Brussels team

AIM, the European Brands Association, represents the branded goods industries in Europe on key issues that affect the...

INSIGHTS 18 November 2020

Colgate-Palmolive earns top scores in 2020 Dow Jones sustainability indices & outlines 2025 sustainability goals

Colgate-Palmolive Company today announced its 2025 Sustainability & Social Impact Strategy – defining its key...

INSIGHTS 02 November 2020

The Estée Lauder Companies reaches milestone climate goals

Today, The Estée Lauder Companies (ELC) announced that it has achieved Net Zero emissions and sourced 100% renewable...

INSIGHTS 30 October 2020

#BrandsInFocus: Essity to try making pulp from wheat straw to stem rising costs

Brands are increasingly investing in innovative approaches to embed sustainability across their value chain. Essity has...

INSIGHTS 23 October 2020

P&G Beauty: Reusable bottles debut at Reuters Business Summit

P&G Beauty unveiled the latest in packaging innovation at the Reuters Business Summit. Our Beauty category shared...

INSIGHTS 23 October 2020

#BrandsInFocus: The LEGO Group signalled a commitment to become more circular as a business by inspiring circular design

When joining Ellen MacArthur Foundation, the LEGO Group signalled a commitment to become more circular as a business by...

INSIGHTS 21 October 2020

Unilever launches its largest refill trial in Europe

Unilever has launched refill trials across seven of its most well-known brands at Asda’s Middleton store in the UK,...

PRESS RELEASES 21 October 2020

Brand Manufacturers welcome the EU Parliament call for stronger rules against illegal goods and for fair trading practices in the Digital Services Act

On 20 October, the EU Parliament Plenary adopted the Reports on the Digital Services Act. The key focus of AIM has been...

Innovation

POSITIONS 16 October 2020

AIM launches its contribution to the mandatory Human Rights Due Diligence debate

On the occasion of Commissioner Didier Reynders delivering his keynote address at today’s Sustainable Retail Summit...

Human Rights Sustainability People

INSIGHTS 15 October 2020

Estée Lauder Companies to bring first-of-its-kind tube to market next year

Estée Lauder Companies has announced a new sustainable packaging partnership with global chemistry leader Sabic, and...

POSITIONS 12 October 2020

AIM's contribution to the New Consumer Agenda

AIM has published its contribution to the EU Commission’s New Consumer Agenda with a focus on empowering...

Sustainability People Innovation

INSIGHTS 10 October 2020

#BrandsInFocus: Anheuser-Busch InBev announced plans to run its European breweries with 100% renewable electricity

Many brands are leading the way in transitioning to renewables. Earlier this year, global brewer AB InBev announced...

INSIGHTS 02 October 2020

#BrandsInFocus: Levi Strauss & Co. launches new sustainably designed collection WellThread

Brands are catalysts for positive change, embedding sustainability across our value chains for people and communities...

PRESS RELEASES 28 September 2020

Digital Services Act: MEPs call for ambitious package addressing illegal goods and unfair trading practices

Today the EU Parliament Internal Market Committee approved the Report of MEP Alex Agius-Saliba (S&D, MT) on the...

Innovation

INSIGHTS 27 September 2020

Johnson & Johnson consumer health commits $800 million through 2030 to make its products more sustainable for a healthier planet

As part of its new Healthy Lives Mission, the company’s iconic consumer brands will aim to use 100% recyclable,...

INSIGHTS 27 September 2020

PepsiCo targets 100% renewable electricity globally

PepsiCo Inc. today announced a new target to source 100% renewable electricity across all of its company owned and...

POSITIONS 18 September 2020

Packaging value chain calls on the EU institutions to protect the integrity of the Single Market

AIM, the European Brands Association, and other key industry associations of the packaging value chain have come...

Competitiveness

INSIGHTS 10 September 2020

PepsiCo, USAID launch five-year, $20 million partnership to empower women in agriculture

PepsiCo announced a new five-year, $20 million partnership with the U.S. Agency for International Development (USAID)...

INSIGHTS 10 September 2020

POP, PLAY, EAT, RECYCLE: Pringles reveals new paper can

The iconic Pringles can is set for a major eco makeover as the company announces the trial of a new tube made of...

POSITIONS 08 September 2020

AIM publishes position on the Digital Services Act

The Digital Services Act is the opportunity to update the online platform economy legal framework to encourage all...

Innovation People

PRESS RELEASES 08 September 2020

Pioneering digital watermarks for smart packaging recycling in the EU – AIM, the European Brands Association, launches cross-value chain initiative to drive circular economy goals

Brussels, 8 September 2020 – Under the auspices of AIM, the European Brands Association, over 85 companies and...

Sustainability Digital Watermarks Innovation

INSIGHTS 07 September 2020

Coca-Cola in Western Europe transitions to 100% recycled plastic (rPET) bottles in two more markets

Coca-Cola in Western Europe today takes another important step on its journey to eliminating new virgin oil-based...

INSIGHTS 02 September 2020

Unilever to eliminate fossil fuels in cleaning products by 2030

Unilever, a leading manufacturer of cleaning and laundry products, today announces it will source 100% of the carbon...

INSIGHTS 28 August 2020

Nestlé Waters becomes first food and beverage company in the world to earn platinum rating under the Alliance for Water Stewardship Standard

Nestlé Waters North America today announced that its Ontario, California water bottling site is the first food and...

INSIGHTS 25 August 2020

General Mills, Nestlé, Walmart CEOs lead coalition to end food waste worldwide

The Coalition of Action to End Food Waste aims to enact measures that benefit the environment and the global economy,...

INSIGHTS 28 July 2020

P&G embraces natural climate solutions to achieve global climate neutrality

The goal is to reduce its GHGs by 50%, use 100% renewable electricity at all manufacturing sites by...

INSIGHTS 28 July 2020

Diageo announces creation of world's first ever 100% plastic free paper-based spirits bottle

Diageo has created the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from...

UPDATES 24 July 2020

Brands - Together against COVID-19, Together for the Future!

Thank you to all AIM branded consumer goods companies for supporting communities across Europe and the world in the...

COVID-19

INSIGHTS 22 July 2020

Trending: Levi’s, Dockers, Sheep Inc moving sustainable apparel ever forward

Dual launches from Levi Strauss include recycled denim Levi’s and Water<Less Dockers; while carbon-negative wool...

INSIGHTS 16 July 2020

Nestlé Waters North America expands use of 100% recycled plastic (rPET) in three additional brands, doubles rPET use across U.S. domestic portfolio

Ozarka®, Deer Park® and Zephyrhills® join Poland Spring® in using 100% rPET bottles in multiple sizes. All Nestlé...

INSIGHTS 16 July 2020

Coca-Cola European Partners invests in creation of circular economy for PET in Western Europe

Coca-Cola European Partners (CCEP), one of our main bottling partners in Europe and the world’s largest independent...

INSIGHTS 14 July 2020

Kellogg’s 2019-2020 Corporate Responsibility Report

Kellogg has a strong presence in the European region, with factories in Spain, Poland, Belgium and the UK and offices...

INSIGHTS 13 July 2020

AB InBev – Together against COVID-19!

AB InBev, the global brewer, has partnered with Belgian mattress manufacturer, Somnis Bedding, to buy and operate a...

INSIGHTS 24 June 2020

Diageo - Together against COVID-19!

Diageo, maker of GUINNESS, has today announced a new global programme to support pubs and bars to welcome customers...

INSIGHTS 19 June 2020

ILEC - Together against COVID-19!

La confiance a leurs visages : merci aux salariés des entreprises de marques (communiqué) Au plus fort de la crise...

INSIGHTS 18 June 2020

PepsiCo Sustainability Report

Our sustainability agenda is focused on the areas where we believe we can have the most impact: agriculture, water,...

INSIGHTS 26 May 2020

COVID-19, Sustainability & Behavioral Science

As we navigate through the COVID-19 crisis, many have drawn parallels between the current crisis and the long-term...

INSIGHTS 22 May 2020

Can I recycle this? A global mapping and assessment of standards, labels and claims on plastic packaging

The Consumer Information Programme (CI-SCP) for Sustainable Consumption and Production has launched its new report...

INSIGHTS 20 May 2020

BIC – Together against COVID-19!

BIC® is one of the most well-known international brands, present in nearly four million points of sale in more than...

INSIGHTS 19 May 2020

Nestlé joins over 150 corporations to call for a net-zero recovery from COVID-19

Nestlé today joined (pdf, 3Mb) over 150 major multinationals in urging governments around the world to align their...

POSITIONS 15 May 2020

Joint Statement - More vigilance required on retail alliances for a stronger EU agri-food supply chain

Together with Copa-Cogeca, representing farmers and agri-cooperatives, and FoodDrinkEurope, representing food...

Competitiveness

INSIGHTS 15 May 2020

Danone EU call to action for a Common Food Policy 2020-2024

When Europe emerges from the COVID-19 crisis, the first priorities will need to be about looking after people’s...

INSIGHTS 15 May 2020

Procter & Gamble and Cargill collaborate to bring nature-powered innovation, fueling the future for more sustainable products

The collaboration leverages P&G’s award-winning technology and Cargill’s bioindustrial expertise to deliver...

INSIGHTS 13 May 2020

L'Oréal – Together against COVID-19!

In the context of the Covid-19 pandemic and to address its consequences, L’Oréal announces L’Oréal for the...

EVENTS UPDATES 12 May 2020

AIM invites to webinar on Nudging for Sustainability

In cooperation with BVA Nudge Unit and PRS IN VIVO, AIM invites to the webinar “Nudging a Sustainable Future for...

People Sustainability

INSIGHTS 12 May 2020

Levi Strauss & Co. – Together against COVID-19!

We plan to reopen a handful of our Levi’s® stores later this week, and we have already started to offer curbside...

INSIGHTS 12 May 2020

Procter & Gamble – Together against COVID-19!

Medical frontliners have been the unsung heroes amidst the COVID-19 pandemic. They work round the clock as they risk...

INSIGHTS 08 May 2020

Unilever marks Sustainable Living Plan’s 10th year; New ‘compass’ to guide further progress

Unilever is celebrating the final year of its 10-year Unilever Sustainable Living Plan (USLP). Speaking at a global...

INSIGHTS 06 May 2020

Mars Inc. – Together against COVID-19!

Stay-at-home orders issued during the coronavirus pandemic disrupted the school year as families and teachers know it....

INSIGHTS 06 May 2020

Ab InBev – Together against COVID-19!

More than 1.5 million healthcare, law enforcement and government workers across India now have access to vital supplies...

INSIGHTS 05 May 2020

Procter & Gamble – Together against COVID-19!

Our Materiales Plant employees have donated 2.5 million cleaning and personal hygiene products to people there and to...

INSIGHTS 05 May 2020

Ab InBev – Together against COVID-19!

The people of Brazil always come first for our teams at Ambev. With the arrival of COVID-19, that commitment quickly...

INSIGHTS 04 May 2020

Freudenberg - Together against COVID-19!

Freudenberg, the global technology group, has started producing mouth-nose masks for end-consumers. In the past weeks,...

INSIGHTS 04 May 2020

Nike – Together against COVID-19!

In recognition of frontline healthcare workers combating COVID-19 around the world, Nike will partner with nonprofit...

INSIGHTS 04 May 2020

Ab InBev – Together against COVID-19!

When demand soared for personal protective equipment and sanitisers, SAB found a way to turn plastic beer crates into...

INSIGHTS 04 May 2020

PepsiCo – Together against COVID-19!

Mastercard and PepsiCo today announced the formation of a community partnership called Westchester Strong with...

INSIGHTS 04 May 2020

Danone – Together against COVID-19!

As the COVID-19 crisis continues, we and our brands carry on putting our efforts into acts of solidarity that bring...

INSIGHTS 04 May 2020

Lindt & Sprüngli, Mars Wrigley, Mondelēz International & Nestlé – Together against COVID-19!

Global cocoa and chocolate companies are donating $835,000 to help cocoa farmers and their families fight the spreading...

INSIGHTS 01 May 2020

Henkel – Together against COVID-19!

Henkel is donating $200,000 to the Professional Beauty Association (PBA) COVID-19 Relief Fund, which is designed to...

INSIGHTS 30 April 2020

Ab InBev – Together against COVID-19!

“It’s in our hands” is more than a call to action for our Bavaria colleagues in Colombia – it’s a...

INSIGHTS 29 April 2020

Promarca Spain launches clip on brands' efforts during COVID-19

“Leading Brands, always with you” – The short video clip from our Spanish National Association...

EVENTS UPDATES 29 April 2020

AIM organises webinar on the Digital Services Act

On 29 April, AIM organised a webinar, tailored to Members of the European Parliament engaged and interested in the...

Innovation

INSIGHTS 29 April 2020

Ab InBev – Together against COVID-19!

For nearly 100 years, Grupo Modelo has been there to help when Mexico needs it most. Together with local governments,...

INSIGHTS 28 April 2020

Procter & Gamble – Together against COVID-19!

P&G Vietnam donates PPE and hygiene kits to Vietnam Frontliners LINK (Source: Procter & Gamble)

INSIGHTS 28 April 2020

Coca-Cola & Heineken join call for preserving EU Water Framework Directive

Twenty-three companies signed the “Water is Everyone’s business” statement calling on the European Commission to...

INSIGHTS 28 April 2020

Chanel – Together against COVID-19!

The global spread of COVID-19 and the resulting economic crisis are affecting people in ways that were unimaginable...

INSIGHTS 27 April 2020

Ab InBev – Together against COVID-19!

Our brands are stepping up for our front-line heroes, customers and consumers around the world: As one of the largest...

INSIGHTS 27 April 2020

GlaxoSmithKline – Together against COVID-19!

ViiV Healthcare, the global specialist HIV company majority owned by GSK, with Pfizer Inc. and Shionogi Limited as...

POSITIONS 24 April 2020

AIM Position on the Circular Economy Action Plan

AIM, the European Brands Association, fully supports the objective of the Green Deal and the recently launched Circular...

Sustainability

INSIGHTS 24 April 2020

L'Oréal – Together against COVID-19!

L’Oréal is mobilised to support hairdressers in the reopening of their salons from May 11 to allow them to...

INSIGHTS 24 April 2020

Kellogg – Together against COVID-19!

Through our global Kellogg’s® Better Days purpose platform, Kellogg and its charitable funds have now donated more...

INSIGHTS 24 April 2020

Unilever – Together against COVID-19!

As part of global efforts to use our expertise and resources to help tackle coronavirus, we have adapted one of our...

INSIGHTS 24 April 2020

Mondelēz – Together against COVID-19!

We are proud of the progress we’ve made to date, surpassing our initial $15 million commitment by $5 million, for...

INSIGHTS 23 April 2020

Henkel – Together against COVID-19!

Originally developed for patients suffering in particular from heart failure and epilepsy, a patch could soon prove...

INSIGHTS 22 April 2020

SC Johnson – Together against COVID-19!

Responding to a shortage of hand sanitiser nationally that is leaving those on the front lines at risk for COVID-19...

INSIGHTS 22 April 2020

The Coca-Cola Company – Together against COVID-19!

The Arizona Department of Emergency and Military Affairs (DEMA) and Swire Coca-Cola coordinated to provide 30,000...

INSIGHTS 22 April 2020

Puma – Together against COVID-19!

PUMA joins the battle against the COVID-19 pandemic. Its Stand Together campaign as it pledges to help out those in...

INSIGHTS 21 April 2020

Procter & Gamble – Together against COVID-19!

P&G’s sustainability experts – and a few special guests – will be sharing simple tips around...

INSIGHTS 21 April 2020

Unilever – Together against COVID-19!

A group of multinational companies said on Wednesday it was donating tens of thousands of coronavirus testing kits and...

INSIGHTS 21 April 2020

Reinforcing brand purpose in a changing world: Nestlé’s Member Meeting takeaways

Nestlé recently co-hosted the Sustainable Brands (SB) Design Innovation Spring Meeting for Corporate Members,...

INSIGHTS 17 April 2020

Reckitt Benckiser – Together against COVID-19!

UNAIDS Regional Support Team for Eastern and Southern Africa (RST ESA) and Reckitt Benckiser (RB) have today joined...

POSITIONS 17 April 2020

AIM Roadmap on the Digital Services Act

The Digital Services Act is the opportunity to update the digital economy legal framework to encourage all actors to...

Innovation People

INSIGHTS 16 April 2020

Savencia – Together against COVID-19!

Since the start of the pandemic, Savencia has donated 31,450 kg of food products to associations delivering meals to...

INSIGHTS 15 April 2020

Groupe Bel – Together against COVID-19!

On 16 April, a day’s production will be fully devoted to donations to ground players all over the world –...

INSIGHTS 15 April 2020

Pernod Ricard – Together against COVID-19!

Following the outbreak of COVID-19 pandemic and its warring increase in Nigeria, foremost wine and spirits distribution...

INSIGHTS 15 April 2020

Procter & Gamble – Together against COVID-19!

P&G Canada and its brands announce donations totaling over $2.5 million in hygiene products, hand sanitisers, face...

INSIGHTS 15 April 2020

LVMH – Together against COVID-19!

Louis Vuitton, Christian Dior Couture, Celine, Kenzo and Fred have all begun making or supporting production or...

INSIGHTS 15 April 2020

Nomad Foods – Together against COVID-19!

Nomad Foods have created a €3 million fund that will provide monetary and food donations to local humanitarian and...

INSIGHTS 14 April 2020

GlaxoSmithKline and Sanofi – Together against COVID-19!

GlaxoSmithKline and Sanofi, 2 of the world’s biggest vaccine companies, join forces to work on coronavirus...

INSIGHTS 14 April 2020

BIC – Together against COVID-19!

BIC, a world leader in Stationery, Lighters, and Shavers, is manufacturing personal protective equipment (PPE) for...

INSIGHTS 14 April 2020

Barilla Group - Together against COVID-19!

The Barilla family, which owns the pasta maker of the same name, has donated $500,000 to U.S. non-profit association...

INSIGHTS 13 April 2020

Procter & Gamble – Together against COVID-19!

Gillette is stepping up to help:Around the world, donating more than one million razors to healthcare workers and...

INSIGHTS 13 April 2020

PepsiCo – Together against COVID-19!

With the global health crisis driving school closures across the country, kids who rely on school for food have missed...

INSIGHTS 09 April 2020

SC Johnson – Together against COVID-19!

SC Johnson and Save the Children are partnering to educate and enable children worldwide to cope with the COVID-19...

INSIGHTS 09 April 2020

Unilever – Together against COVID-19!

Unilever has joined forces with businesses from the aerospace, automotive and medical sectors in a consortium which has...

INSIGHTS 09 April 2020

McCain Foods Limited – Together against COVID-19!

McCain Foods announced a donation of up to 20-million pounds (lb) of potato products to support Food Banks Canada,...

INSIGHTS 08 April 2020

HEINEKEN – Together against COVID-19!

HEINEKEN is donating 250,000 hand sanitizer to help frontline healthcare workers in the Netherlands and Belgium in the...

INSIGHTS 08 April 2020

HEINEKEN – Together against COVID-19!

HEINEKEN announced today the measures it has been taking since the beginning of the Covid-19 outbreak to support the...

INSIGHTS 08 April 2020

Johnson & Johnson – Together against COVID-19!

Johnson & Johnson have evolved their policies to provide greater flexibility and support:Back-up childcare...

INSIGHTS 08 April 2020

Essity – Together against COVID-19!

Hygiene and health company Essity has commenced production in Sweden of surgical masks for use by healthcare...

INSIGHTS 08 April 2020

NIKE – Together against COVID-19!

For Nike, supporting the shift in public life amidst the coronavirus means approaching novel problems with the...

INSIGHTS 08 April 2020

Nestlé – Together against COVID-19!

Nestlé is taking a number of actions to prepare for increased disruption to its operations and supply chain. A...

INSIGHTS 07 April 2020

NIKE – Together against COVID-19!

Working closely with health professionals at Oregon Health & Science University (OHSU), Nike’s innovation,...

INSIGHTS 05 April 2020

Sanofi – Together against COVID-19!

In the last weeks, the consumption of Doliprane has doubled. This paracetamol medication is the main treatment for...

INSIGHTS 05 April 2020

Reckitt Benckiser – Together against COVID-19!

Reckitt Benckiser, the company that makes Dettol disinfectant and Lysol cleaning products, has been working round the...

INSIGHTS 03 April 2020

General Mills – Together against COVID-19!

The General Mills Foundation is donating US $5 million in charitable gifts to ensure the most vulnerable children have...

INSIGHTS 03 April 2020

Colgate-Palmolive Company – Together against COVID-19!

Colgate supports the World Health Organization (WHO) #SafeHands effort to help stop the spread of COVID-19:Making...

INSIGHTS 03 April 2020

Beiersdorf – Together against COVID-19!

In the United States, the company’s Tennessee facility will be converted to produce 500,000 units of hand...

INSIGHTS 03 April 2020

L’Oréal, Essity and Reckitt Benckiser – Together against COVID-19!

L’Oréal, Essity and Reckitt Benckiser are using their collective might to encourage consumers to shop responsibility...

INSIGHTS 03 April 2020

Bacardi Limited – Together against COVID-19!

Bacardi Bottling Company has turned its building on Jacksonville’s Northside into a plant that’s making hand...

INSIGHTS 03 April 2020

NIKE – Together against COVID-19!

NIKE, Inc., will provide an additional $1.6 million to help local organizations meet immediate needs, such as food...

INSIGHTS 03 April 2020

Mars – Together against COVID-19!

Mars Inc. commits an initial cash and in-kind donation of $20 million to support the people, pets and communities most...

INSIGHTS 02 April 2020

Philips – Together against COVID-19!

Philips has committed to doubling hospital ventilator production by May and quadrupling by the third quarter of 2020....

INSIGHTS 02 April 2020

Levi Strauss & Co. – Together against COVID-19!

LS&Co. are committing $3 million to relief efforts and are also donating medical-grade masks that they had stored...

INSIGHTS 01 April 2020

GlaxoSmithKline – Together against COVID-19!

The pharmaceutical company GSK, in Nyon-Prangins, has decided to divert part of its production to the manufacture of...

INSIGHTS 01 April 2020

McCormick – Together against COVID-19!

McCormick recently committed to supporting charitable organisations in nearly 20 countries where they operate. They...

INSIGHTS 01 April 2020

AB InBev - Together against COVID-19!

AB InBev, the Home of Beer, donates 200 used laptops to Digital For Youth. These laptops will be used to give...

INSIGHTS 01 April 2020

McCain Foods Limited – Together against COVID-19!

McCain Foundation donates $1-million to help New Brunswick food banks during COVID-19 pandemic. LINK (Source: McCain...

INSIGHTS 31 March 2020

Groupe Bel – Together against COVID-19!

During this period of collective mobilisation, and beyond its traditional scope of action, Bel is engaging in actions...

INSIGHTS 30 March 2020

The LEGO Group – Together against COVID-19!

The LEGO Foundation and the LEGO Group have joined forces to address the critical needs of children in these...

INSIGHTS 30 March 2020

Johnson & Johnson – Together against COVID-19!

Johnson & Johnson and BARDA together commit more than $1 billion to novel Coronavirus vaccine research and...

REPORTS / PUBLICATIONS 29 March 2020

AIM Publications: Brands as Drivers of Sustainability

Have a look at AIM’s latest publications on sustainability:With its updated Eco-Design Brochure, AIM...

Sustainability

INSIGHTS 29 March 2020

Beiersdorf – Together against COVID-19!

Beiersdorf AG announced today an immediate 50 million Euro international funding program to support communities in...

INSIGHTS 27 March 2020

Johnson & Johnson – Together against COVID-19!

Johnson & Johnson announces a $50 million commitment to support frontline health workers battling Covid-19...

INSIGHTS 27 March 2020

Danone – Together against COVID-19!

Danone’s teams demonstrate exceptional commitment in all the countries where we are present and are united for...

INSIGHTS 27 March 2020

AB InBev - Together against COVID-19!

AB InBev have launched a series of initiatives to prompt financial support to local pubs and bars facing uncertainty...

INSIGHTS 27 March 2020

The Coca-Cola Company – Together against COVID-19!

The Coca-Cola Company is donating over 120 million dollars globally to increase the support they give to...

INSIGHTS 27 March 2020

Procter & Gamble – Together against COVID-19!

In service to people everywhere who are caring for their families and communities – all day, every day, P&G...

INSIGHTS 27 March 2020

Philips – Together against COVID-19!

The Philips Foundation, today announced practical initiatives and financial help to support Italy’s national Civil...

INSIGHTS 26 March 2020

AB InBev - Together against COVID-19!

AB InBev announces a support package for the health care providers in Belgium who give the best of themselves every day...

INSIGHTS 26 March 2020

Nestlé – Together against COVID-19!

Nestlé will work together in four ways to provide urgent help for emergency services and caregivers and strengthen...

INSIGHTS 25 March 2020

Kellogg – Together against COVID-19!

Kellogg and its charitable funds have now donated $5 million in food and funds to global COVID-19 food relief...

INSIGHTS 25 March 2020

GlaxoSmithKline – Together against COVID-19!

GSK actions to support the global response to COVID-19Screening and research into new medicines: A collaboration...

INSIGHTS 25 March 2020

Coty – Together against COVID-19!

Coty Inc. announced today it has started producing hydro-alcoholic gel, which is used as hand sanitizer, to help combat...

INSIGHTS 25 March 2020

Reckitt Benckiser – Together against COVID-19!

Reckitt Benckiser launches Fight for Access Fund RB has mobilised an additional £32 million as part of its RB Fight...

INSIGHTS 25 March 2020

Bacardi Limited – Together against COVID-19!

Family-owned Bacardi has expanded its commitment across countries and brands to help produce more than 267,000 gallons...

INSIGHTS 24 March 2020

Henkel – Together against COVID-19!

Henkel launches comprehensive global solidarity program to support employees, customers and affected...

INSIGHTS 24 March 2020

Unilever – Together against COVID-19!

Unilever will contribute €100m to help the fight against the pandemic through donations of soap, sanitiser, bleach...

POSITIONS UPDATES 24 March 2020

COVID-19: Transport keeps us going #TransportisEssential4all

Together with 32 organisations, AIM, the European Brands Association, co-signed a declaration highlighting the key role...

COVID-19 Competitiveness

INSIGHTS 24 March 2020

Bacardi Limited - Together against COVID-19!

Bacardi Limited, the largest privately held spirits company in the world, today launched #RaiseYourSpirits, an...

INSIGHTS 23 March 2020

The Estée Lauder Companies – Together against COVID-19!

The Estée Lauder Companies contributes to global COVID-19 relief supportGlobally, a $2 million grant was awarded...

INSIGHTS 23 March 2020

Diageo – Together against COVID-19!

Diageo, maker of Johnnie Walker and Smirnoff, has today pledged to enable the creation of more than eight million...

INSIGHTS 23 March 2020

Sanofi – Together against COVID-19!

Sanofi is supporting clinical trials to determine whether two of its medicines can help patients with COVID-19 and...

INSIGHTS 23 March 2020

PepsiCo – Together against COVID-19!

As COVID-19 reduces access to food and other essential goods for communities around the world, PepsiCo is investing $45...

INSIGHTS 23 March 2020

Mondelēz – Together against COVID-19!

Mondelēz International, Inc. today announced it will donate $15 million in financial and in-kind support to community...

INSIGHTS 22 March 2020

AB InBev - Together against COVID-19!

AB InBev is manufacturing over 1 million bottles of hand sanitizer to donate to hospitals and frontline workers around...

INSIGHTS 21 March 2020

LVMH – Together against COVID-19!

LVMH to supply several million surgical masks in France. LINK (Source: LVMH)

INSIGHTS 20 March 2020

The Kraft Heinz Company – Together against COVID-19!

Kraft Heinz commits $12 million globally in support of communities impacted by COVID-19 outbreak.

INSIGHTS 19 March 2020

Essity – Together against COVID-19!

Essity has donated $200,000 to the United Nations Foundation to support the World Health Organization’s lifesaving...

INSIGHTS 19 March 2020

SC Johnson – Together against COVID-19!

SC Johnson today announced it is furthering its efforts to fight the spread and impact of the virus by committing $5...

INSIGHTS 19 March 2020

Bacardi Limited - Together against COVID-19!

The Bacardi Corporation distillery in Cataño, Puerto Rico, where more than 80% of the company’s rums are produced,...

INSIGHTS 18 March 2020

Sanofi – Together against COVID-19!

The French laboratory Sanofi said it was ready to offer the French authorities millions of doses of the anti-malaria...

INSIGHTS 18 March 2020

Pernod Ricard – Together against COVID-19!

The company Ricard SAS is donating 70,000 litres of pure alcohol to Laboratoire Cooper, one of France’s leaders...

INSIGHTS 18 March 2020

NIKE – Together against COVID-19!

Nike’s leaders, the Nike Foundation and Nike, are committing more than $15 million to COVID-19 response...

INSIGHTS 18 March 2020

Ferrero – Together against COVID-19!

Ferrero Italy has allocated 10 million euros to the Coronavirus Emergency Management Commissariat. The goal is to...

INSIGHTS 18 March 2020

L’Oréal – Together against COVID-19!

L’Oréal launches a Europe-wide coronavirus solidarity programmeSupply and distribute several million units of...

INSIGHTS 17 March 2020

Barilla Group – Together against COVID-19!

The Barilla Group is by Italy’s side as it continues to face the current emergency. The Company has made a total...

INSIGHTS 15 March 2020

LVMH – Together against COVID-19!

LVMH Perfumes & Cosmetics are manufacturing substantial quantities of hydroalcoholic gel to be provided to public...

INSIGHTS 13 March 2020

SC Johnson – Together against COVID-19!

As the global community continues its fight to contain the COVID-19 pandemic, SC Johnson today announced a $1 million...

POSITIONS 03 March 2020

Joint industry letter - Opportunities of digital means for providing mandatory product information to consumers

AIM, the European Brands Association, and 21 EU trade associations have addressed the European Commission to discuss...

Innovation People

INSIGHTS 02 March 2020

Procter & Gamble: Herbal Essences announces commitment to help mitigate biodiversity loss

Herbal Essences & the Royal Botanic Gardens, Kew pledge to help save 20 endangered plants from extinction in...

POSITIONS 19 February 2020

Digital Services Act – the opportunity for Europe to lead in the platform economy

We must aim for a legitimate digital economy framework that encourages all actors to play fairly and to comply with EU...

Competitiveness Innovation

EVENTS UPDATES 18 February 2020

AIM presented at the European Parliament's IMCO Hearing on the future of the Digital Services Act

On 18 February, AIM was invited as one of the main stakeholders to speak to the Members of the EU Parliament in the...

Innovation

INSIGHTS 09 February 2020

Puma - Together against COVID-19!

PUMA China announced a 1,000,000 RMB donation, the equivalence of  about 130,000 Euros. While the money will go to the...

INSIGHTS 03 February 2020

Danone recognised as a global environmental leader, becoming one of the 6 companies with ‘AAA’ score by CDP worldwide

Danone has been recognised as a global environmental leader, becoming one of only 6 companies – among 8,400...

INSIGHTS 03 February 2020

For the 4th year running, L’Oréal recognised as a world environmental leader with triple ‘A’ CDP score

For the 4th year in a row, L’Oréal has been highlighted as a world leader in corporate sustainability by the...

INSIGHTS 03 February 2020

CDP gives Unilever triple ‘A’ for sustainability leadership

Environmental non-profit CDP has given Unilever a triple ‘A’ score for our action to mitigate climate risk, protect...

POSITIONS 01 February 2020

AIM Position on the review of the Horizontal Guidelines

AIM has published its contribution to the EU Commission’s Open Consultation on the review of the horizontal...

Competitiveness

INSIGHTS 27 January 2020

Reckitt Benckiser – Together against COVID-19!

Dettol (RB) donates RMB 50 million (£5.5 million) in cash & antibacterial products to combat the coronavirus...

INSIGHTS 21 January 2020

5 trends impacting development of sweets and snacks in 2020

Innova Market Insights notes interest in plant-based ingredients, texture innovations. Having identified the Top Ten...

INSIGHTS 16 January 2020

Microsoft will remove more carbon from the atmosphere than it emits by 2030

The tech giant has committed to carbon-negativity within a decade, and erasing its entire carbon footprint —...

EVENTS 16 January 2020

Learn how to create successful brand Nudge initiatives! AIM launches Nudge Trainings in 2020 open to all its members

After the second successful edition of the AIM Brands Nudging for Good Awards in October 2019, we invite all our brands...

Sustainability

INSIGHTS 15 January 2020

PepsiCo to achieve 100% renewable electricity in the U.S.

New Green Power pledge builds upon action in Europe and Mexico Global headquarters completes solar energy...

INSIGHTS 14 January 2020

Global resources outlook 2019: Natural resources for the future we want

Through a combination of resource efficiency, climate mitigation, carbon removal and biodiversity protection policies,...

INSIGHTS 13 January 2020

AB InBev and BayWa announce biggest ever Pan-European corporate solar power deal to brew Budweiser with 100% renewable electricity

AB InBev beers, including Budweiser, the world’s most valuable beer brand, will soon be brewed with renewable...

INSIGHTS 13 December 2019

Groupe BEL - CSR 2018 programme

This document describes the Bel Group’s corporate social responsibility (CSR) approach and its resulting actions with...

INSIGHTS 10 December 2019

Nestlé scales up action against child labor and expands cocoa sustainability programme

Nestlé has today reported significant progress in its efforts to tackle the issue of child labor in the cocoa...

INSIGHTS 09 December 2019

Circular economy briefing

The circular economy is the key to square up to climate change. Corporates, investors and countries all around the...

INSIGHTS 05 December 2019

The European environment - state and outlook 2020: knowledge for transition to a sustainable Europe

Europe will not achieve its 2030 goals without urgent action during the next 10 years to address the alarming rate of...

INSIGHTS 05 December 2019

Plastic waste & generation Z

The Euopanel survey “Who Cares? Who Does?” has examined what shoppers think about plastic waste, who is...

INSIGHTS 05 December 2019

PepsiCo launches second North America greenhouse program to accelerate purpose-driven solutions for the food and beverage industry

Up to 10 start-ups will receive $20,000 in grant funding and mentorshipPepsiCo today announced the launch of its...

INSIGHTS 29 November 2019

Ferrero Group - Sharing values to create value

This report explains the Ferrero Group’s corporate responsibility strategy and our global activities during Fiscal...

INSIGHTS 26 November 2019

Pernod Ricard - Integrated Annual Report FY19

Building today the Pernod Ricard of the future. Making convivialité the springboard of our transformation to be more...

PRESS RELEASES 26 November 2019

European industries unite to call for an ambitious EU industrial strategy

Industry4Europe, a coalition of 149 sector Associations representing the diversity of the EU’s industrial base, today...

Competitiveness

INSIGHTS 20 November 2019

McCORMICK & COMPANY - 2019 Progress report - Purpose-led performance

McCormick has a proud legacy and commitment to doing what’s right for people, the communities where we live, work,...

INSIGHTS 15 November 2019

The Estée Lauder Companies Inc. - Inspired by beauty driven by our values

This report provides a review of The Estée Lauder Companies’ citizenship and sustainability activities and...

INSIGHTS 15 November 2019

Q&A: P&G and the Road to 100% Renewables

Procter & Gamble has reached its 2020 goal of purchasing 100% renewable electricity in the US, Canada and Western...

INSIGHTS 14 November 2019

Could 'invisible barcodes' revolutionise recycling?

Many of us struggle to figure out which items can be recycled while sorting our rubbish at home. Machines in sorting...

INSIGHTS 07 November 2019

Heineken ditches plastic rings and shrink wrap in eco makeover

Heineken said the change would lead to 517 tonnes of plastic being removed from the packaging of its brands by the end...

INSIGHTS 04 November 2019

Maersk Joins Forces with Industry Peers, Customers to Develop Next-Gen Shipping Fuel

A.P. Moller – Maersk has partnered with BMW, H&M, Levi Strauss and more to explore LEO — a blend of lignin...

INSIGHTS 01 November 2019

Trending: Partnerships Laying More Groundwork for Circular Plastics Economy

The US’ biggest beverage companies have invested into ensuring they get ‘Every Bottle Back’ for recycling;...

UPDATES 01 November 2019

AIM welcomes Malcolm Swift as new President

Malcolm Swift, President Global Flavour Solutions and McCormick International, has been recently elected as President...

Competitiveness

INSIGHTS 31 October 2019

New report calls on food giants to use vanishing water resources more efficiently

Third edition of Feeding Ourselves Thirsty reveals improved scores in water-management practices from industry giants...

INSIGHTS 30 October 2019

Nestlé Pure Life Launches DC Collection Bottles

Kid-Friendly Super Hero Bottles Made From 100% rPET and Use Innovative Label Recycling TechnologyNestlé® Pure...

POSITIONS 21 October 2019

AIM publishes statement on climate change

AIM, the European Brands Association, believes that climate change is one of the greatest challenges we face, as...

Sustainability

INSIGHTS 21 October 2019

Unilever: Dove moves to 100% recycled plastic bottles, and plastic-free packs for its beauty bar

Dove announces new initiatives as part of its 2025 commitment to reduce plastic waste, which will see the brand avoid...

INSIGHTS 19 October 2019

Nudging the nudgers: brands, persuasion and sustainable lifestyles

The power of brands to change consumer behaviour is one of the most interesting sustainability developments for years....

PRESS RELEASES EVENTS 17 October 2019

Best Brand Nudge initiatives revealed for 2019 – AIM Brands Nudging for Good Awards

On 17 October 2019, AIM, the European Brands Association, organised its Brands Nudging for Good Awards in the Concert...

Innovation Sustainability People

INSIGHTS 17 October 2019

L’Oréal and Albéa launch the first paper-based cosmetic tube

Long committed to reducing our environmental impact and improving the footprint of our packaging, L’Oréal is proud...

INSIGHTS 11 October 2019

Absolut, Coca-Cola, L’Oreal Join Carlsberg’s Efforts to Improve, Scale Paper Bottles

Carlsberg Group has unveiled the latest iterations of the world’s first paper beer bottle made from sustainably...

INSIGHTS 07 October 2019

PepsiCo prices US$1 billion green bond to fund key sustainability initiatives

Names First Chief Sustainability Officer as Company Advances Agenda to Help Build a More Sustainable Food...

INSIGHTS 07 October 2019

With New Absolute-Reduction Strategy, Unilever 'Gets Drastic on Plastic'

By 2025, the CPG giant says it will eliminate more than 100K tonnes of plastic packaging, and collect and process more...

INSIGHTS 25 September 2019

SC Johnson on track to meet goals in tackling plastic waste crisis according to new Sustainability Report 2018/19

SC Johnson is on track to meet its 2025 commitments to help reduce plastic waste and boost recycling. Over the past...

EVENTS UPDATES 20 September 2019

Meet the Finalists - AIM presents the 10 finalist nudge initiatives for the Nudging for Good Awards 2019

We are delighted to present our 10 inspiring finalist nudge initiatives for the Nudging for Good Awards 2019, coming...

Sustainability People

EVENTS UPDATES 20 September 2019

AIM signs the Circular Plastics Alliance Declaration

On 20 September 2019, the Circular Plastics Alliance (CPA) presented and adopted its declaration. The declaration has...

Sustainability

INSIGHTS 06 September 2019

2019 Brands Lecture by British Brands Group "Should Brands Take a Stand?" available for download

The 2019 Brands Lecture, Should brand take a stand?, delivered by Gary Coombe, CEO of Gillette, in July has just been...

INSIGHTS 19 August 2019

Chanel - Report to society

CHANEL, a privately owned company for more than 100 years, has traditionally been very discreet about its business. We...

INSIGHTS 14 August 2019

Purpose moves us - Nike Annual Report 2018

Sports can move the world forward as nothing else can. Call it crazy. Dismiss it as a dream. But this belief has long...

INSIGHTS 07 August 2019

Arla publishes 2018 CSR reports

Arla’s 2018 social responsibility reports are out. Click on the link below to read more about their ambitions and...

INSIGHTS 07 August 2019

Consumer Packaged Goods industry supports 20 Million American jobs & contributes $2 trillion to GDP

More than 10% of U.S. jobs and GDP are supported by the consumer packaged goods (CPG) industry. According to a new...

INSIGHTS 03 August 2019

A nudge in the right direction

The use of nudge theory – positive reinforcement and indirect suggestions – can help influence the behaviour and...

INSIGHTS 31 July 2019

Essity's 2018 Annual & Sustainability Report

Read about Essity’s progress and ambitions in the 2018 Annual and Sustainability Report, now available on their...

REPORTS / PUBLICATIONS 30 July 2019

AIM publishes Brands' Eco-Design Model

The development of eco-design for packaging represents a strategic part of how brands are integrating circular thinking...

Sustainability

INSIGHTS 30 July 2019

Report ranks Unilever and Nestle among the top manufacturers on meat alternatives

 “Many have now begun a journey to diversify the protein products away from being predominantly animal-based, and...

INSIGHTS 30 July 2019

AIM supports authorities in their fight against eradicating abusive practices in the European Supply Chain

AIM’s objective is to ensure a competitive and fair level playing field for all involved, whether upstream or...

INSIGHTS 27 July 2019

Consumers low engagement on Sustainability

The Lumina Intelligence Report conclude that consumer engagement does not improved sufficiently, and so consumers are...

INSIGHTS 26 July 2019

New report on Mapping the Impact of Illicit Trade on the Sustainable Development Goals by TRACIT available now

Transnational Alliance to Combat Illicit Trade has published its new report on Mapping the Impact of Illicit Trade on...

REPORTS / PUBLICATIONS 22 July 2019

An easier consumer journey when buying online - Business presents new tool to improve consumer information

Today the European business community is presenting its voluntary tool to better inform consumers when they’re...

Innovation People

INSIGHTS 15 July 2019

Nomad Foods Sustainability Report 2018

Last year, Nomad Foods launched a new strategy for their sustainable path to accelerate their sustainable agenda on...

INSIGHTS 14 July 2019

Sanofi's CSR approach outlined in its 2018 Integrated Report

Sanofi CSR approach involves integrating social, environmental and ethical issues into our operations and corporate...

INSIGHTS 14 July 2019

PUMA Annual Sustainability Report 2018

PUMA’s sustainability focus is commitment to create positive ­social and environmental impacts by taking action...

INSIGHTS 10 July 2019

Nestlé Europe launches the first 100% rPET bottle

Working towards their Plastic Packaging Commitment, Nestlé Europe presented the first 100% rPET bottle. Under their...

INSIGHTS 09 July 2019

Diageo 2019 Annual Report

Diageo’s Sustainability & Responsibility Strategy aims to harness its entire business to create their own...

INSIGHTS 09 July 2019

The Unilever Sustainable Living Plan 2018

Launched in 2010, the Unilever Sustainable Living Plan is creating sustainable growth through our purpose-led brands,...

INSIGHTS 06 July 2019

AIM Brands' Eco-Design Model

The development of eco-design for packaging represents a strategic part of how brands are integrating circular thinking...

INSIGHTS 05 July 2019

Brands Lecture by British Brands Group: Should brands take a stand?

Brands are arguably the most pervasive force in the world for business growth – but can they also be a force for...

REPORTS / PUBLICATIONS 04 July 2019

8th Annual AIM-PROGRESS benchmarking survey on Responsible Sourcing in the FMCG sector

AIM-PROGRESS members continued to demonstrate progress in their responsible sourcing programs in 2018 with an...

Sustainability Human Rights Competitiveness

INSIGHTS 03 July 2019

BIC - 2018 Integrated Annual Report

Being essential is what inspired us when we designed our very first product, the BIC® Cristal® ballpoint pen. Being...

INSIGHTS 03 July 2019

The Nestlé YES! snack bar launched in a paper wrapper

Working toward their Plastic Packaging Commitment, Nestlé launched a new range of healthy snacking bars under the...

INSIGHTS 03 July 2019

Trending: Fashion Giants Lining Up with Science-Based Targets

As Levi Strauss moves forward with its industry-leading climate action strategy, PUMA and Burberry are following suit...

INSIGHTS 02 July 2019

Trending: Brands Leveraging Tomorrow’s Greatest Minds to Solve Today’s Problems

From early-stage startups to college students to grade-school prodigies, 3M, the Biomimicry Institute and Unilever...

EVENTS 01 July 2019

AIM organises the 2nd edition of its International Brands Nudging for Good Awards

To inspire brands, promote the Nudging for Good concept and showcase great nudge initiatives, AIM, the European Brands...

People Sustainability

INSIGHTS 01 July 2019

Orkla Sustainability Report 2018

Orkla’s 2018 annual report also features its sustainability report. Promoting sustainability is pivotal to...

INSIGHTS 30 June 2019

Procter & Gamble - 2019 Citizenship Report

P&G at a Glance Our aspiration is to serve the world’s consumers better than our best competitors, in every...

INSIGHTS 30 June 2019

PepsiCo’s Multi-Pronged ‘Recycling with Purpose' Initiative Launches in Peru

Peru is the first country to implement the ‘Recycling with Purpose’ program, a circular economy model for...

INSIGHTS 28 June 2019

Kellogg launches new corporate responsibility commitments and report 2018/19

Kellogg Company takes its corporate responsibility work and impact to the next level and just launched Creating Better...

POSITIONS 24 June 2019

European food brand manufacturers welcome European Commission report finding no evidence of East-West divide in food quality

AIM and FoodDrinkEurope, representing European branded food manufacturers, welcome today’s publication of a...

People Competitiveness

INSIGHTS 20 June 2019

Savencia 2018 Annual Report

With Corporate Social Responsibility at the heart of their strategy, Savencia highlights the importance of leading the...

INSIGHTS 19 June 2019

Reckitt Benckiser Group plc - Annual Report and Financial Statements 2018

At RB, we are inspired by a vision of a world where people are healthier and live better. Through our two focused,...

INSIGHTS 18 June 2019

Dr. August Oetker KG - Annual Report 2018

The Oetker Group is one of Germany’s major family businesses. A broad diversification in four fields of business...

INSIGHTS 15 June 2019

Kimberly-Clark publishes its 2018 Sustainability Report

Kimberly-Clark’s 16th sustainability report provides an annual update on the progress they have made towards their...

INSIGHTS 15 June 2019

Top 10 Global Consumer Trends 2019

Discover how consumer behaviour is evolving and the 2019 trends with the most impact, Understand what consumer trends...

INSIGHTS 14 June 2019

Mondelēz 2018 Impact Report

Mondelēz Impact Report 2018 has been released highlighting their progress to achieve their 2025 goal for sustainable...

INSIGHTS 09 June 2019

SB’19 Detroit: L’Oréal, TerraCycle Illustrate How Products Should Be Made, Packaged

The innovators behind Seed Phytonutrients and the Loop reusable packaging platform shared lessons learned, and the...

UPDATES REPORTS / PUBLICATIONS 05 June 2019

Professor Cass Sunstein for AIM on the potential of Nudging to tackle biggest social challenges

On the occasion of the launch of the new Competence Centre on Behavioural Insights, the European Commission invited the...

People Sustainability

INSIGHTS 05 June 2019

Johnson & Johnson releases 2018 health for humanity report

Johnson & Johnson, the world’s largest and most broadly-based healthcare company, today released its Health for...

INSIGHTS 05 June 2019

Barilla “Good for You, Good for the Planet” 2019 Report

Barilla Group has released its new Sustainability Report. It represents the opportunity to share the path taken by the...

INSIGHTS 05 June 2019

Shaping The future - LEVI STRAUSS & CO. - 2018 Annual Report

Brands Lead the Way Our diverse portfolio of iconic brands sets us apart, and in fiscal 2018 they put us squarely in...

UPDATES 04 June 2019

AIM joins the Advisory Committee of the Consumer Information Programme of the One Planet Network

AIM, the European Brands Association, has been accepted to the Advisory Committee of the Consumer Information Programme...

People Sustainability

INSIGHTS 04 June 2019

Danone North America Achieves First “Zero Waste to Landfill” Goal at Bridgeton, NJ Plant

Danone North America today announced that its plant in Bridgeton, NJ became the first of its manufacturing locations in...

INSIGHTS 30 May 2019

Signify Annual Report 2018

Sustainability is a key focus in our 2018 annual report. In the report, Signify progress and performance against their...

INSIGHTS 30 May 2019

Finish’s new recyclable packaging innovative thinking

The Finish pouches address the commitment to make 100 per cent of RB’s plastic packaging recyclable or reusable by...

INSIGHTS 30 May 2019

Circular Economy Briefing – Complimentary

Transitioning from a linear to a circular economy is one of the biggest challenges the industry faces, reducing waste...

INSIGHTS 27 May 2019

Q&A with Alicia Enciso, Chief Marketing Officer Nestlé USA

Alicia shares how she stays inspired, what SB’19 Detroit holds for her and how this multi-brand corporation keeps in...

POSITIONS 27 May 2019

AIM position paper on the Review of Vertical Block Exemption Regulation

A VBER and VGL that fit for the Consumer Ecosystem Era: Consumers are engaged today in a vastly different brand...

Competitiveness

INSIGHTS 24 May 2019

BASF, Estée Lauder, RSPO Partner to Enhance Sustainable Palm Oil Production

The goal is to improve farmer livelihoods and their sustainable production of palm oil and palm kernel oil, through...

INSIGHTS 23 May 2019

Q&A: CEO Steve Cahillane on Kellogg’s Quest to Create ‘Better Days’ for All

Ahead of his main stage talk at SB’19 Detroit, we caught up with Cahillane to find out what’s in store. While...

INSIGHTS 23 May 2019

Nespresso’s 'Reviving Origins' Program Revitalizing Coffee Regions Under Threat

Brand ambassador George Clooney visits farms in Puerto Rico and shines a light on the impact coffee can have on a...

INSIGHTS 17 May 2019

Open House on improved sorting of packaging – Digital Watermarks at work

Organised by Procter & Gamble on 16 May, AIM participated in an Open House at Tomra Germany showcasing the digital...

UPDATES REPORTS / PUBLICATIONS 16 May 2019

Open House on improved sorting of packaging - Digital Watermarks @ work

Organised by Procter & Gamble on 16 May, AIM participated in an Open House at Tomra Germany showcasing the digital...

Sustainability Digital Watermarks

INSIGHTS 16 May 2019

LVMH - Annual Report 2018

WHO WE ARE A creative universe of men and women passionate about their profession and driven by the desire to innovate...

INSIGHTS 16 May 2019

Evolving Plastic Packaging Strategies — Beyond the Straw

With rising demand for plastic, little recycled content and poor recycling rates, companies need to look carefully at...

INSIGHTS 14 May 2019

Sanofi Responsibility for the Future

For the third year, Sanofi has published its 2018 Integrated Report, “Our Responsibility for the Future”. This...

INSIGHTS 10 May 2019

EU Overshoot Day: Living beyond nature's limits

If everybody in the world lived like the average EU resident, we would have used up nature’s budget for the year by...

INSIGHTS 08 May 2019

Creating Shared Opportunity: Coca-Cola 2018 Business & Sustainability Report

Sustainability has remained at the core of our Coca-Cola business for decades, and each year they maintain our...

INSIGHTS 02 May 2019

25-Country Study to Help Identify Barriers, Opportunities for More Sustainable Lifestyles

A consortium of leading organizations has joined insights and strategy consultancy GlobeScan in launching a new global...

INSIGHTS 01 May 2019

Lindt & Sprüngli Sustainability Report 2018

Sustainability is one of the main pillars of their business model. Lindt & Sprüngli is committed to managing the...

INSIGHTS 01 May 2019

Beverage Giants, L’Oréal, Tupperware Continue Paving Way for Circular Plastics Economy

Expanded collaborations aimed at scaling the use of the world’s first enzymatic plastic-recycling technology and...

INSIGHTS 30 April 2019

Nestlé Verifies Three-Quarters of Its Supply Chain as Deforestation-Free

Nestlé today announced that 77% of its agricultural commodities are verified as deforestation-free. This is a key...

INSIGHTS 30 April 2019

Danone CEO Directs Brands to ‘Be Bold or Die’

SB’19 Paris opened with a powerful statement from Danone CEO Emmanuel Faber, which in large part set the tone of...

INSIGHTS 30 April 2019

Nestlé Waters, PepsiCo and Suntory Beverage & Food Europe join the Carbios and L'Oréal Consortium to support the world's first enzymatic technology dedicated to plastics recycling

Carbios, a pioneer in the development of bio-industrial solutions dedicated to the life cycle of plastic and textile...

INSIGHTS 27 April 2019

P&G Brands aim to expand leadership in responsible consumption

At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will...

INSIGHTS 25 April 2019

Pepsico - Annual Report 2018

“We are introducing a new vision: Be the global leader in convenient foods and beverages by Winning with Purpose....

INSIGHTS 24 April 2019

Sustainable Development: L’Oréal pursues its transformation

Shortly after Earth Day, L’Oréal publishes its 2018 Sharing Beauty with All sustainability programme Progress report...

INSIGHTS 24 April 2019

Procter & Gamble’s Oxnard Manufacturing Facility approved as first in the World Alliance for Water Stewardship Self-Verified Site

Procter & Gamble and the Alliance for Water Stewardship (AWS) North America have announced the approval of the...

INSIGHTS 19 April 2019

The LEGO Group - Responsibility Report 2018

Committed to playing our part in helping to build a sustainable future, and through the power of play inspire the...

INSIGHTS 18 April 2019

Microsoft Increases Carbon Fee, Doubles Down on AI for Sustainability

Informed by new research from PwC UK that shows AI can boost global GDP by up to 4.4% and reduce emissions by 4% by...

INSIGHTS 18 April 2019

General Mills Global Responsibility Report highlights employee engagement, progress against planet commitments, and food security

General Mills released its 2019 Global Responsibility Report, outlining the company’s approach to creating...

INSIGHTS 16 April 2019

Unilever: Hellmann's Commits to Using Recycled Plastic Packaging in Over 200 Million Bottles and Jars by 2020

Today, Hellmann’s announced that by 2020, all of its Mayonnaise and Mayonnaise Dressing plastic containers sold...

INSIGHTS 13 April 2019

P&G: Gillette and TerraCycle Partner to Make All Razors Recyclable Nationwide

Gillette, in partnership with international recycling leader TerraCycle, announced for the first-time in the United...

INSIGHTS 12 April 2019

JDE's Corporate Responsibility towards Sustainability

Working directly with coffee farmers, producing organisations, exporters, suppliers and NGOs in origin countries, to...

INSIGHTS 10 April 2019

Freudenberg Group - 2018 Annual Report

The Freudenberg Group stands for technology and innovation. Together with customers and research partners, Freudenberg...

INSIGHTS 10 April 2019

Institute of Scrap Recycling Industries Names Nestlé Waters North America as 2019 Design for Recycling Award Winner

In recognition of its innovative use of recycled plastic, and its product design centered on recycling, the Institute...

INSIGHTS 06 April 2019

Danone 2018 Integrated Annual Report

Danone has released its 2018 Integrated Annual Report highlighting their commitment to bringing health through food to...

INSIGHTS 31 March 2019

Bacardi Martini - 2018 Corporate Responsibility Report

This is the 11th annual Corporate Responsibility report produced by Bacardi Limited, the largest privately held spirits...

INSIGHTS 30 March 2019

New alliances aiming to chip away at plastics pollution in Africa

Coca Cola Company, Diageo, Nestlé and Unilever this morning launched the Africa Plastics Recycling Alliance (APRA) at...

INSIGHTS 29 March 2019

Colgate Palmolive - Advancing global strategies to accelerate growth

Colgate is pleased to report excellent progress in 2018 on the Company’s 2015 to 2020 Sustainability Strategy...

INSIGHTS 29 March 2019

Beiersdorf publishes its Sustainability Review 2018

Beierdorf underlines their commitment to the UN Global Compact and their responsibility to the environment and the...

INSIGHTS 26 March 2019

Trending: New alliances aim to chip away at plastics pollution in Africa, UK

The Coca Cola Company, Diageo, Nestlé and Unilever this morning launched the Africa Plastics Recycling Alliance (APRA)...

INSIGHTS 23 March 2019

Ocean plastics: One in two Germans feel responsible

On the occasion of the 14th German packaging congress in Berlin, the German Packaging Institute (dvi) has surveyed...

INSIGHTS 22 March 2019

Nestlé Waters North America Celebrates World Water Day

Nestlé Waters North America is celebrating World Water Day and embracing its 2019 theme of “Leaving no one behind”...

INSIGHTS 21 March 2019

With 2030 roadmap, Pernod Ricard offers more ways to wet your whistle responsibly

The beverage giant releases a new, comprehensive sustainability framework, alongside a set of 2030 goals. It joins many...

INSIGHTS 21 March 2019

Nestlé 2018 Progress Report - Ensuring business growth and positively contributing to society

Nestlé is the world’s largest food and beverage company. With over 2000 brands, Nestlé products are sold across 190...

INSIGHTS 20 March 2019

HP Commits to 100% Circular, Carbon-Neutral, Forest-Positive Printing

The tech giant shares vision for print sustainability with innovation that helps protect the world’s forests, reduces...

INSIGHTS 19 March 2019

PepsiCo Latin America’s ‘Recycling with Purpose’ Incentivizes Circular Consumer Practices

Launched on Global Recycling Day (March 18), the program focuses on the new consumer incentive and rewards program in...

INSIGHTS 15 March 2019

Glaxosmithkline - Annual Report 2018

We are a science-led global healthcare company. Our purpose is to help people do more, feel better, live longer. We...

INSIGHTS 14 March 2019

Coca-Cola European Partners reports on 2018 Sustainability Progress

Coca Cola European Partners (CCEP) sets out the sustainability performance in its 2018 integrated report, published...

POSITIONS 12 March 2019

An important step closer to a fairer food chain for everyone

Today, Members of the European Parliament strongly voted in favour of promoting a fair food supply chain, delivering on...

Competitiveness

REPORTS / PUBLICATIONS 04 March 2019

Joining forces in the fight against counterfeiting - intermediaries’ best practices

Developed by members of AIM and ICC-BASCAP, the report “Joining forces in the fight against counterfeiting”...

Innovation

INSIGHTS 01 March 2019

AB InBev 2018 Annual Report: Shaping the Future

The new AB InBev 2018 Annual Report is available in their official website.“We are building a company to...

INSIGHTS 28 February 2019

Annual Report 2018 - Royal FrieslandCampina N.V

This integrated Annual Report of Royal FrieslandCampina N.V. sets out the financial results and the developments and...

INSIGHTS 28 February 2019

How Can Sustainability Enhance Your Value Proposition?

Consumers today are more and more aware of the social and environmental impact of the products, packs and services they...

INSIGHTS 26 February 2019

Philips - Annual Report 2018

Transforming healthcare through innovation Our transformation into a customer-centric solutions company is gathering...

INSIGHTS 22 February 2019

Henkel 2019 Sustainability Report

Henkel publishes its 2018 Sustainability Report. Aiming to pio-neer new solutions for sustainable development while...

INSIGHTS 20 February 2019

Knorr, WWF Suggest 50 Future Foods to Fix Our Food System

From naturally pest-resistant grains to vitamin-rich flowers and drought-defying roots, they outline 50 nutritious...

INSIGHTS 20 February 2019

Heineken N.V. - Annual Report 2018

We build true human connections and break down barriers, because we believe great moments of shared experiences are...

INSIGHTS 13 February 2019

Behavioural Study on Consumers’ Engagement in the Circular Economy

In support of the implementation of the EU Circular Economy Action Plan, the European Commission DG for Justice and...

INSIGHTS 13 February 2019

THE CIRCULARITY GAP REPORT 2019

The 2019 Circularity Gap Report was published last month, and finds that the global economy is only 9% circular –...

INSIGHTS 13 February 2019

Quantifying Impact - White Paper

This 17-page white paper outlines key strategies and solutions identified by global senior responsible business leaders...

UPDATES 05 February 2019

AIM joins the EU Commission’s Circular Plastics Alliance

AIM is delighted to be part of the Commission’s new Circular Plastics Alliance. Brand manufacturers are...

Sustainability

INSIGHTS 30 January 2019

Coca-Cola partners to transform hard-to-recycle plastic waste into high-quality, food-grade PET

With its ambition to work toward a World Without Waste, Coca-Cola Company has extended a loan to Ioniqa Technologies to...

INSIGHTS 24 January 2019

Live from Davos: TerraCycle & Global Brand Owners Launch Retail Platform Based on Reusable Packaging

Working towards a world of zero waste and a lighter overall environmental footprint, a coalition of the world’s...

INSIGHTS 23 January 2019

The Estèe Lauder Companies Empowers Employees with the Sustainable Packaging Coalition’s Digital Training

For many consumers, packaging is the very first thing they notice about our products. It is how we introduce ourselves...

INSIGHTS 22 January 2019

Unilever delivers enhanced ingredients transparency for its home and beauty & personal care products

Unilever has delivered on its industry leading commitment to voluntarily disclose fragrance ingredients across its home...

INSIGHTS 22 January 2019

CDP scored over 6,800 companies from A to D- only the top 2% made the A Lists

This year’s ‘A-Lists’ come as the World Economic Forum Annual Meeting in Davos brings together...

INSIGHTS 21 January 2019

Why solving the problem of plastic waste will begin at home

Solving the plastic waste issue require unprecedented levels of investment, novel partnerships and accelerated...

INSIGHTS 20 January 2019

Mars 2017-2018 Sustainability Report

Mars Sustainability Report 2017 – 2018 outlines the implementation of its Sustainable in a Generation Plan and...

INSIGHTS 19 January 2019

Nestlé announces three-pronged approach to driving waste-free future

This week, Marks & Spencer put a dent in the amount of its own plastic by trialing over 90 lines of loose fruit and...

INSIGHTS 18 January 2019

Clean Up National Parks During Government Shutdown

As national parks face issues with unmanaged waste during the government shutdown, Keep America Beautiful, the largest...

INSIGHTS 15 January 2019

Nestlé accelerates action to tackle plastic waste

Nestlé today laid out its broader vision to achieve a waste-free future and announced a series of specific actions...

INSIGHTS 13 January 2019

L'Oreal Innovating Sustainably

L’Oreal seeks to innovate sustainably through various initiatives that include reducing the environmental...

INSIGHTS 10 January 2019

Nielsen: Sustainable food products on the rise

NEW YORK — Consumers in the United States by Oct. 20 had spent $128.5 billion in 2018 on sustainable fast-moving...

INSIGHTS 31 December 2018

No normal is the new normal: Make disruption work for your business

Change is one of life’s certainties, so those who look only to the past and the present are likely to be caught out...

INSIGHTS 29 December 2018

FrieslandCampina Sustainability highlights 2018

Providing the growing world population with the right nutrients in a sustainable way is one of the challenges for the...

INSIGHTS 27 December 2018

Brand protection elevates to board level, study shows

The impact of online crime has become more visible across business departments. Learn how your business could be...

POSITIONS 19 December 2018

FoodDrinkEurope and AIM acknowledge the significant progress made to combat UTPs

FoodDrinkEurope and AIM acknowledge the agreement reached today between the European Commission, Parliament and the...

Competitiveness

INSIGHTS 18 December 2018

A new future for European industry

In a global context of economic transformation and rapid, disruptive innovation, European industry faces tremendous...

INSIGHTS 14 December 2018

HPE Financial Services announces capabilities to guide customers toward Circular Economy

The Circular Economy Report provides IT and sustainability organizations a tool to quantify and share the energy,...

INSIGHTS 10 December 2018

Nestlé Waters North America Will Achieve 25% Recycled Plastic in its Packaging by 2021, Commits to Reaching 50% by 2021

Nestlé Waters North America has announced that it will achieve 25% recycled plastic use across its US product...

INSIGHTS 06 December 2018

Nestlé creates research institute for packaging to accelerate sustainability agenda

Nestlé announced the creation of the Nestlé Institute of Packaging Sciences, dedicated to the discovery and...

INSIGHTS 03 December 2018

Store Concept of the Year: Nike Live

Centered on the company’s mobile app, the Nike Live concept offers tech-heavy convenience features and a level of...

REPORTS / PUBLICATIONS 01 December 2018

AIM-PROGRESS publishes its new Responsible Sourcing Journey

AIM-PROGRESS is pleased to report the release of its new Responsible Sourcing Journey (RSJ) – a blueprint...

Sustainability Human Rights

INSIGHTS 29 November 2018

How2Recycle Welcomes Personal Care Products Leader Johnson & Johnson Consumer Inc.

How2Recycle announced Johnson & Johnson Consumer Inc. – one of the world’s largest consumer wellness and...

INSIGHTS 14 November 2018

2018 CSR Report: P&G tackles clean water, gender equality & plastic waste

The Procter & Gamble Company extends its long history of doing good in the world by bringing the comforts of home...

UPDATES EVENTS 03 November 2018

The 2nd edition of the International AIM Brands Nudging for Good Awards – OPEN NOW

Position your brand as a leader in the innovative area of Nudging for Good and inspire consumers towards mindful,...

Innovation Sustainability People

POSITIONS 01 November 2018

Industry calls on EU negotiators to safeguard the Internal Market for packaging & packaged goods

The undersigned organisations represent interests in a wide range of packaging materials, including plastics, and...

Competitiveness Sustainability

INSIGHTS 30 October 2018

Trends and Challenges for European Companies on Sustainability Goals Integration and Sustainability (CR) Impact

The Centre for Sustainability and Excellence (CSE) announces its annual Research for Sustainability (CR) Reporting...

INSIGHTS 27 October 2018

The Honest Product - A guide to product transparency for sustainability ethics and health

The Consumer Goods Forum and the change agency Futerra have joined forces to investigate the cutting edge of...

INSIGHTS 25 October 2018

Sustainable Retail Summit - Implement Today for a Sustainable, Healthier Tomorrow

Learn How to Accelerate Change and Implement Positive Actions for Business, People and Planet.Our industry is...

INSIGHTS 24 October 2018

REI, Microsoft Rallying Companies to Support Washington’s Proposed Carbon Fee

Next month’s election could potentially be historic for Washington State, where voters have the choice of enacting...

INSIGHTS 24 October 2018

Brands Starting to ‘Go Postal’ Around Packaging Waste

Touting individual responsibility when it comes to climate action distracts from the activities of businesses creating...

INSIGHTS 24 October 2018

Nespresso, Starbucks, Lin-Manuel Miranda Partner to Revive Puerto Rican Coffee Sector

The Hispanic Federation, together with actor Lin-Manuel Miranda and his family, today announced the launch of a...

INSIGHTS 17 October 2018

What’s Sustainability Got To Do With It?

Linking sustainability to sales, the report includes three product categories—chocolate, coffee, and bath...

INSIGHTS 11 October 2018

HP, Girl Rising Mark Int'l Day of the Girl with 12 Inspiring Stories of Empowerment

HP and Girl Rising are presenting 12 stories of female empowerment from around the globe as part of the first-ever Girl...

INSIGHTS 10 October 2018

PepsiCo, Seventh Gen, CLF Bring Sustainable Plastics Closer to Reality

A new agreement with Loop Industries will enable PepsiCo to incorporate 100% recycled Loop™ PET plastic into its...

INSIGHTS 10 October 2018

Nestlé Waters Allentown Factories Achieve Globally Recognized Water Stewardship Certification

Nestlé Waters North America announced that its Allentown, Pennsylvania factories received certification under the...

POSITIONS 03 October 2018

Let’s put industry at the core of the EU’s future - Industry4Europe Joint Call

The Industry4Europe coalition has issued a Joint Call to the candidates for the 2019 European Elections. The Joint Call...

Competitiveness

POSITIONS 01 October 2018

AIM welcomes EU Parliament’s clear move to ban Unfair Trading Practices in the food supply chain

The EU Parliament Agriculture Committee voted with an overwhelming majority for a fair food supply chain benefiting all...

Competitiveness

INSIGHTS 27 September 2018

Who Won Grocery’s Game-Changing Year

A year after Amazon acquired Whole Foods, grocery retailers are still feeling the aftershocks of this game-changing...

EVENTS 27 September 2018

AIM and BVA organise coaching workshop on Nudging for Good

In the context of our upcoming AIM Nudging for Good Awards, we organised, together with our partner BVA, a 1-day...

Innovation Sustainability People

POSITIONS 26 September 2018

Statement of the Working Group on the Code of Practice to address online disinformation in Europe

The European Commission’s Communication on Tackling Disinformation promised an ambitious Code of Practice in this...

Innovation People

INSIGHTS 19 September 2018

Mars Changing How It Does Business One Year From Launch Of $1B Sustainable In A Generation Plan

One year since the launch of its ‘Sustainable in a Generation’ Plan — a billion-dollar commitment to...

INSIGHTS 17 September 2018

Beautycounter, HP, J&J Show Path to Chemical, Material Health Through Chemical Footprint Project

Chemical Footprint Project signatories with $2.78 trillion in assets under management and over $700 billion in...

INSIGHTS 13 September 2018

Unilever and Walmart Announce Forest Sustainability Initiatives at the Global Climate Action Summit

Today, at the Global Climate Action Summit (GCAS) in San Francisco, USA, Unilever committed to supporting work in...

POSITIONS 07 September 2018

Unfair Trading Practices: Joint key statements ahead of the Special Committee of Agriculture

Ahead of the upcoming SCA of the Council and EU Parliament discussions on the Proposal for a Directive on Unfair...

Competitiveness

INSIGHTS 05 September 2018

Circular economy: What are the enablers and barriers?

This report from the CSR Europe and the other partners of the R2π project presents stakeholder views on what...

POSITIONS 02 September 2018

Unfair Trading Practices: European Parliament supports a fair and well-functioning food supply chain

The 11 million farmers and 293.000 food producers of Europe welcome today’s vote by Members of the European...

Competitiveness

INSIGHTS 30 August 2018

PepsiCo's Recycle Rally Program Boosts National Recycling Rate

PepsiCo’s Recycle Rally Program Boosts National Recycling Rate.   LINK (Source: Sustainable Brands)

INSIGHTS 27 August 2018

ORGANIZATIONAL CHANGE Fashion for Good, Partnership for Sustainable Textiles Take Shape with Museum, Roadmaps

60 members of the Partnership for Sustainable Textiles — including adidas, C&A, Esprit, Hugo Boss, Primark and...

INSIGHTS 20 August 2018

Business Leaders on SDG Strategy

Urgent action is required on the SDGs if we are to achieve the targets set and unlock the $12 trillion in new market...

INSIGHTS 07 August 2018

Microsoft, AT&T and Nike on AI

We’re on the threshold of a new era, where rapid advances in artificial intelligence, the internet of things, cloud...

POSITIONS 01 August 2018

AIM signs joint statement on the European Commission’s Single Use Plastics Proposal

Together with 73 Packaging Value Chain associations, AIM signed a joint statement on the Single Use Plastics Proposal...

Sustainability

INSIGHTS 31 July 2018

Exclusive Insights: Tetra Pak, PGGM, Coca-Cola Hellenic and WBCSD on SDG Reporting

Businesses are increasingly asked to demonstrate the long-term value of the business and show their progress on SDG...

POSITIONS 26 July 2018

AIM comments on European Commission Communication - A European Retail Sector fit for the 21st century

As the European Brands Association, we represent 2,500 branded consumer goods manufacturers, small, medium and large,...

Competitiveness

INSIGHTS 11 July 2018

PepsiCo Announces New Packaging Goal For 25% Recycled Plastic Content By 2025

As part of its sustainable plastics vision, PepsiCo, Inc. (PepsiCo) today announced a new goal to strive to use 25...

POSITIONS 10 July 2018

Joint statement welcomes Parliament’s drive to support farmers, businesses and consumers across EU

On 10 July 2018, MEP Paolo De Castro presented his draft report on the proposed Directive to fight unfair trading...

Competitiveness

UPDATES 06 June 2018

AIM wins Global Anti-Counterfeiting Award 2018

AIM is proud to announce that on 6th June 2018, our Anti-Counterfeiting Committee was awarded the annual Global...

Innovation

POSITIONS 05 June 2018

Position Paper - AIM supports fairness for all players in the supply chain

AIM supports a “fairness for all players in the supply chain” approach. We believe that the current proposal for...

Competitiveness

INSIGHTS 08 May 2018

BIC 2017 Sustainable Development Report

BIC environmental, social, and societal responsibilities “to offer simple, inventive and reliable choices for...

UPDATES 01 May 2018

AIM-PROGRESS responsible sourcing initiative launches new website

AIM-PROGRESS is a forum of 39 leading Fast Moving Consumer Goods (FMCG) manufacturers and common suppliers, assembled...

Sustainability

POSITIONS 30 April 2018

AIM and FoodDrinkEurope welcome EU-harmonised methodology for assessing food quality characteristics

AIM, the European Brands Association, and FoodDrinkEurope, the European food and drink industry organisation, welcome...

People Competitiveness

INSIGHTS 18 April 2018

Keep It Simple and Natural” Research finds Consumers are Eager to buy Sustainable Packaging

Consumers are willing to pay extra for sustainable packaging. This new study from BillerudKorsnäs reveals that most...

POSITIONS 12 April 2018

New proposal on UTPs is a step forward but promoting fairness in the whole chain remains a challenge

Today, the European Commission has published a proposal for a Directive on unfair trading practices (UTPs) in the food...

Competitiveness

POSITIONS 23 March 2018

AIM’s Joint Statement on Brexit negotiations with regard to Intellectual Property

AIM – the European Brands Association, the Association of Trademarks and Designs rights Practitioners (APRAM),...

Innovation

POSITIONS 05 March 2018

Eight EU associations and NGOs call for EU legislation on Unfair Trading Practices

Together with seven associations and NGOs from the food supply chain, AIM calls on the European Commission to propose...

Competitiveness

INSIGHTS 03 March 2018

BEL Global Sustainable Upstream Dairy Charter

Since joining the United Nations Global Compact in 2003, Bel Group has consistently reduced the environmental footprint...

INSIGHTS 29 January 2018

Achieving Growth and Business Model Innovation through Circular Economy Implementation

The New Big Circle – a joint report from the World Business Council for Sustainable Development and the Boston...

INSIGHTS 21 January 2018

AB InBev 2025 Sustainability Goals

The 2025 Sustainability Goals are designed to positively impact communities around the world and to deliver measurable...

INSIGHTS 21 January 2018

L’Oreal Sustainbility Progress Report 2017 “Sharing Beauty with All”

As part of L’Oréal’s sustainability programme “Sharing Beauty With All” launched in 2013, the Group...

INSIGHTS 21 January 2018

Procter & Gamble announces Environmental Sustainability Goals “Ambition 2030”

P&G’s “Ambition 2030” goals include:Brands: P&G’s 20 leadership brands including Always, Ariel,...

INSIGHTS 21 January 2018

Nestlé report on 2020 commitments “Nestlé in society: Creating Shared Value 2017”

The 2017 Nestlé in society – Creating Shared Value report details the company’s progress on its key commitments...

INSIGHTS 21 January 2018

Building a Future to Smile About - Colgate CSR & Sustainability Report 2017

Colgate-Palmolive has published its 2017 CSR and Sustainability Report “Builsing a Future to Smile About”...

INSIGHTS 21 January 2018

This is Forward - Coca-Cola’s new Sustainability Action Plan for 2025

Coca-Cola has launched its new Sustainability Action Plan “This is Forward” outlining six key areas for...

INSIGHTS 21 January 2018

Unilever Sustainable Living Plan 2017

The Unilever Sustainable Living Plan sets out to decouple growth from environmental footprint, while increasing...

INSIGHTS 21 January 2018

The LEGO Group - Responsibility Report 2017

The LEGO Group’s responsibility strategy is based on the LEGO® Brand Framework, which encompasses its mission,...

INSIGHTS 21 January 2018

Pepsico’s 2025 goals for Products, Planet and People

Pepsico continues to build on its decade-plus commitment to Performance with Purpose with specific and time-bound goals...

INSIGHTS 21 January 2018

Nike 2020 sustainability targets

Nike outlines its ambitious 2020 targets in its Sustainable Business Report 2016/2017.   LINK (Source: Nike)

INSIGHTS 21 January 2018

Barilla Sustainability Report 2018 “Good for You, Good for the Planet”

Barilla’s Sustainability Report 2018 “Good for You, Good for the Planet” is available on its website...

INSIGHTS 21 January 2018

FROM FARM & FIELD TO YOU - Mondelez 2020 Sustainability Goals in Action

The Mondelez 2020 Sustainability Goals focus on areas where the company can have the greatest impact and deliver...

INSIGHTS 21 January 2018

McCormick purpose-led performance report 2017

McCormick brings Purpose-led Performance to life through three key areas – People, Communities and...

INSIGHTS 21 January 2018

MARS - Building a Sustainable Business

Mars Sustainable in a Generation Plan focuses on three interconnected ambitions that foster commitment to investing in...

INSIGHTS 21 January 2018

Kellogg Corporate Responsibility Report 2017/2018

Kellogg’s Corporate Responsibility Report 2017/2018 “Nourishing Families So They Can Flourish And...

INSIGHTS 21 January 2018

Kimberly-Clark Sustainability 2022 Strategy

In 2022, Kimberly-Clark will have been in business for 150 years – and as it paves the way for another 150 years,...

INSIGHTS 21 January 2018

General Mills - Global Responsibility 2017

The General Mills Global Responsibility Report describes commitments, goals, programmes and performances across a broad...

INSIGHTS 21 January 2018

Arla Foods Corporate Strategy - Good Growth 2020

Found out more about Arla’s Good Growth Strategy 2020.We aim to grow the value of our farmer owners’ milk...

INSIGHTS 21 January 2018

DIAGEO 2020 targets on sustainability

DIAGEO has set ambitious targets to be reached by 2020 and is committed to measuring and reporting on every programme...

INSIGHTS 21 January 2018

Better Health, Better Lives & Better World - Danone’s sustainability commitments

Danone highlights its sustainability commitments for Better Health, Better Lives and Better...

INSIGHTS 21 January 2018

Towards a Healthier 2020 - Johnson & Johnson Health for Humanity 2020 Goals

The Health for Humanity 2020 Goals focus citizenship and sustainability efforts where Johnson & Johnson believes it...

INSIGHTS 21 January 2018

Henkel publishes its 2017 Sustainability Report

Creating sustainable value – our purpose at Henkel – is both the essence of our heritage and the ambition that...

INSIGHTS 21 January 2018

BIC sets its new sustainable development commitments for 2025

For more than 60 years, BIC has honored the tradition of providing high-quality, simple, inventive and reliable choices...

INSIGHTS 21 January 2018

Clear commitment to climate protection: Beiersdorf publishes Sustainability Review 2017

Beiersdorf’s 2020/2025 ambitious commitments are designed to ensure that the company is focused on the areas...

INSIGHTS 21 January 2018

SC Johnson Sustainability Report 2017

SC Johnson’s 2017 sustainability report “The Science Inside” shares the company’s progress in its...

INSIGHTS 21 January 2018

Signify Sustainability Goals 2020

Signify’s Sustainability Goals 2020 and its 2018 Q1 progress is outlined on the company’s website...

INSIGHTS 21 January 2018

FrieslandCampina CSR report 2017

FrieslandCampina’s purpose – nourishing by nature – stands for better nutrition for the world’s consumers, a...

INSIGHTS 21 January 2018

The betterRB strategy

Sustainability is at the heart of the betterRB corporate strategy which consists of three strategic pillars –...

INSIGHTS 21 January 2018

Orkla 2025 sustainability targets

Orkla aims to make the transition to low-carbon operations and targets by 2025:Reduce greenhouse gas emissions by...

INSIGHTS 21 January 2018

Heineken’s Brewing a Better World priorities

Heineken’s Brewing a Better World strategy focuses on six areas where the company can make the biggest...

INSIGHTS 21 January 2018

GSK Responsible Business Report 2017

This GSK Responsible Business Supplement Report provides a performance update against the company’s 23...

INSIGHTS 21 January 2018

Ferrero 2020 Sustainability Goals & CSR Report 2017

Ferrero’s Sustainability Goals 2020 for people and planet and their corporate social responsibility report are...

INSIGHTS 21 January 2018

Essity Sustainability Report 2017

Essity Annual and Sustainability Report 2017 is available on the company’s website here: LINK   (Source:...

INSIGHTS 21 January 2018

Cloetta Sustainability Report 2017

Cloetta’s sustainability commitment has three components: greater well-being, reduced environmental impact and...

INSIGHTS 21 January 2018

Bel’s Corporate Social Responsibility commitments 2025

Bel’s 2025 commitments are outlined in the Corporate Social Responsibility Scorecard...

INSIGHTS 21 January 2018

BACARDI LIMITED Corporate Responsibility Report 2017

The 10th annual Corporate Responsibility report produced by Bacardi Limited, the largest privately held spirits company...

INSIGHTS 21 January 2018

LVHM Environmental Report 2017

The LVHM Environmental Report 2017 is available here: LINK   (Source: LVMH)

INSIGHTS 21 January 2018

Healthy people, sustainable planet - Philips 2020 ambition

Philips outlines its 2020 ambition in the “Healthy people, sustainable planet” programme on its website...

INSIGHTS 21 January 2018

Henkel - sustainable business

Commitment to leadership in sustainability is one of Henkel’s core corporate values. Click on the image below to...

POSITIONS 01 November 2017

Industry calls for ambitious legislative measures to curb online counterfeiting

The “Together Against Counterfeiting” alliance, which brings together over 80 companies across all industrial...

Innovation

PRESS RELEASES UPDATES 01 October 2017

AIM appoints Michelle Gibbons as new Director General

The Board of AIM, the European Brands Association, has today appointed Michelle Gibbons as Director General with effect...

Competitiveness

POSITIONS 13 September 2017

Joint AIM-FoodDrinkEurope statement on alleged “dual quality” of food products

In his State of the Union address, Commission President Juncker said he “cannot accept inferior food for...

Competitiveness People

REPORTS / PUBLICATIONS 15 June 2017

European Parliament supports the call to fight more decisively counterfeits online

In a report on online platforms adopted on 15 June 2017, the European Parliament is calling online platforms to fight...

Innovation

PRESS RELEASES POSITIONS 10 May 2017

Industry calls for stronger consumer trust to be built for the European digital single market

AIM is supporting actively the “Together Against Counterfeiting” alliance. We are working closely with all brand...

Innovation

INSIGHTS 01 May 2017

Freudenberg Sustainability Report 2017

Minimizing our Footprint, Maximise our Handprint Freudenberg 2017 Sustainable Report is available in their official...

EVENTS 01 April 2017

AIM organises policy roundtable “Brand innovation in the digital era” in the European Parliament

AIM regularly organises policy roundtables to discuss how brands can help address policy issues relevant for EU...

Innovation

UPDATES 01 April 2017

AIMing for delivering brands’ full potential to Europe’s society and economy

Unilever’s President of Europe, Jan Zijderveld is to bring his expertise to bear as he has been voted President of...

Sustainability Innovation Competitiveness People

EVENTS 20 March 2017

Congratulations to the winners of the first Nudging for Good Awards in the brands industry!

AIM is delighted at the success of its Brands Nudging for Good Award ceremony which gathered 200 participants from the...

Sustainability People

PRESS RELEASES 01 March 2017

Discover the Finalists of the Brands Nudging for Good Awards 2017

AIM’s objective in launching the first Nudging for Good Awards, is to promote the creation of original “Nudges for...

Sustainability People

POSITIONS 31 January 2017

Brand manufacturers urge the European Commission to tackle digital counterfeit issues

In an open letter, a coalition of more than 70 brand manufacturers urged the European Commission to tackle digital...

Innovation

EVENTS 24 January 2017

SCI: Year 3 – keeping momentum and bringing change

The Supply Chain Initiative (SCI) presented its third annual report at an event in the European Parliament sponsored by...

Competitiveness

INSIGHTS 21 January 2017

Heineken - Brewed by the Sun

HEINEKEN is embedding its commitment to renewable energy, in particular solar energy, in to its brands and...

INSIGHTS 21 January 2017

A small can, a big impact

Unilever invites competitors to adopt its Compressed technology to reduce the environmental impact of the...

POSITIONS 01 December 2016

Celebrate Christmas with genuine presents

With the festive season approaching, millions of shoppers across the EU are buying Christmas presents for family and...

Innovation

EVENTS 27 September 2016

3rd AIM Brand Lecture on Brands, Innovation and Trust

On 27 September 2016, AIM held its 3rd Brand Lecture on Brands, Innovation and Trust. Through his lecture, Per Hjuler,...

Innovation

POSITIONS 01 September 2016

AIM Position on the Fitness check of EU Consumer and Marketing law

In the context of the ‘Fitness Check’ of EU Consumer and Marketing Law directives the Commission seeks...

People

REPORTS / PUBLICATIONS 01 August 2016

AIM publishes brands & consumer trust study 2015

A three-in-one report summarising three significant studies into brands and consumer trust, the nature of trust, how it...

People

POSITIONS 10 May 2016

AIM's position on the Circular Economy

Brands support the circular economy. It makes both environmental and economic sense to manage resources carefully and,...

Sustainability

UPDATES 14 April 2016

The European Parliament paves the way for more innovations

On 14 April, the European Parliament adopted the legislative proposal on the protection of undisclosed know how and...

Innovation

EVENTS 02 April 2016

AIM launches Nudging for Good Awards

The AIM-Nudge initiative is about helping consumers to adopt healthier and more sustainable lifestyles. To recognise...

Sustainability People

EVENTS 23 March 2016

AIM Brand Expo 2016 - an exhibition on Sustainable Growth through Innovative Brands

AIM organised its Brand Expo on 21-22 March 2016 in the Solvay Library in Brussels. The Brand Expo is an exhibition on...

Sustainability Innovation People

PRESS RELEASES EVENTS REPORTS / PUBLICATIONS 03 March 2016

The Consumer Goods Forum publishes marketing communications to Children Implementation Guide

New resource shows consumer goods industry how to meet its commitment to stop targeted marketing communications to...

People

POSITIONS 30 January 2016

AIM welcomes the pragmatic approach of the European Commission in its report on unfair practices

The Commission’s report issued on 29 January on unfair trading practices in the food supply chain provides valuable...

Competitiveness

PRESS RELEASES REPORTS / PUBLICATIONS 27 January 2016

New CGF survey shows consumers are more empowered than ever to make informed lifestyle choices

The latest progress report, now in its third year, on how CGF Board members are implementing these resolutions and...

People

EVENTS 14 January 2016

Supply Chain Initiative: Achievements and Perspectives

On 27 January, at Thon Hotel EU, the Supply Chain Initiative will release its annual report of activities two years...

Competitiveness

REPORTS / PUBLICATIONS 01 January 2016

Compliance Criteria on Environmental Claims

Multi-stakeholder advice to support the implementation/application of the Unfair Commercial Practices Directive...

Sustainability

POSITIONS 02 December 2015

AIM welcomes the Trade Mark Package

After years of negotiation, in which the AIM Trade Mark Committee was heavily involved from the very start, the...

Innovation

REPORTS / PUBLICATIONS PRESS RELEASES 02 December 2015

Brands challenge themselves to Nudge for Good

How can brands help consumers adopt more sustainable and healthier lifestyles? The answer: one of the most powerful...

People Sustainability

POSITIONS PRESS RELEASES 06 November 2015

Circular Economy: AIM joins industry call for common EU minimum requirements for EPR

Major manufacturing industry sectors in Europe that fall under the legal obligations of Extended Producer...

Sustainability

PRESS RELEASES 22 September 2015

The Supply Chain Initiative makes it easier for micro and small enterprises to join

As a founding member of the Supply Chain Initiative (SCI), AIM is very pleased that the Governance Group of the SCI...

Competitiveness

INSIGHTS 27 June 2015

Intellectual property rights and firm performance in Europe: an economic analysis

The Office for Harmonization in the Internal Market (June 2015) The European Observatory on Infringements of...

EVENTS 02 June 2015

Brands need ACEs! YOUth Debate @ The European Parliament

On 2 June, Eva Paunova MEP, the European Youth Forum, EU40 and the founding “Alliance for YOUth” partners met in...

People

EVENTS 06 May 2015

2nd AIM Brand Lecture by Professor Alberto Alemanno: "The future of behavioural change: public or private nudging?"

The second AIM Brand Lecture on “The future of behavioural change: public or private nudging?”, by...

Sustainability People

EVENTS 06 May 2015

Launch of AIM-NUDGE - Brands for healthier and more sustainable lifestyles

The second AIM Brand Lecture on “the future of behavioural change, public or private nudging?”, by...

Sustainability People

REPORTS / PUBLICATIONS 01 April 2015

Raising the bar for responsible sourcing: AIM-PROGRESS helps members advance their programmes

AIM-PROGRESS 2014 membership survey results clearly demonstrate that members are benefiting from participating in our...

Innovation Human Rights

REPORTS / PUBLICATIONS 01 April 2015

AIM Memorandum: Consumer brands for a trusted digital market place

AIM works to enhance consumer trust in the digital market place. The goal is to create an environment that both...

People Innovation

UPDATES 13 March 2015

AIM elects Poul Weihrauch from Mars as President

On 13 March, the Board of AIM, the European Brands Association, unanimously voted Poul Weihrauch, Global President of...

Competitiveness

EVENTS 04 March 2015

European Consumer Day 2015

AIM is pleased to participate at a panel session on responsible consumption at the 17th edition of the European...

People

EVENTS 26 February 2015

Future-Proofing your Supply Chain through Horizontal Collaboration

Bundling freight flows across multiple manufacturers to create logistics synergies and achieve significant improvements...

Competitiveness Sustainability

PRESS RELEASES EVENTS 03 February 2015

AIM and the European Youth Forum launch the Employers’ guide for quality internships

On 12 March 2015, the European Youth Forum and its partners launched the Employers’ guide for quality...

People

PRESS RELEASES 02 February 2015

AIM & YFJ launch new initiative ‘‘Skills for the future’’

AIM, the European Brands Association, and YFJ, the European Youth Forum, launch the new initiative ”Skills for...

People

POSITIONS 30 January 2015

AIM & FoodDrinkEurope comments: Commission study on economic impact of modern retail in EU food sector

The economic impact of modern retail on choice and innovation in the EU food sector – AIM & FoodDrinkEurope...

Competitiveness

REPORTS / PUBLICATIONS 15 January 2015

SCI one year on: keeping the momentum

Unfair trading practices adversely affect companies’ capacity to innovate and invest for the long term. This...

Competitiveness

INSIGHTS 01 January 2015

The Evolution of Trust in Business From Delivery to Values

A World Economic Forum report:  The evolution of trust in business. From delivery to values, highlights a mismatch...

POSITIONS 12 December 2014

Joint appeal by packaging chain coalition on EU waste review

According to reports the Commission work programme to be adopted next week may no longer contain a proposal on the...

Sustainability

POSITIONS 04 December 2014

Sustainable growth through trusted brands

AIM’s contribution to the IP debate in the EU comes from the standpoint of industry. AIM’s membership comprises...

Innovation

UPDATES 08 November 2014

Organised crime starts with money

Buying fake or pirated goods can fuel the underground activities of criminal networks. You might think you’re getting...

Innovation

REPORTS / PUBLICATIONS 07 November 2014

AIM-BEUC joint initiative ‘‘Smarter logos, better informed consumers’’ - now available in French

The brochure of the AIM-BEUC joint initiative ”Smarter logos, better informed consumers” has now been...

People

PRESS RELEASES EVENTS 30 September 2014

Press release: AIM's 1st Brand Lecture with Rita Clifton

The AIM Brand Lecture series provide a new forum for the sharing of the latest insights from the world of brands and...

People

EVENTS 30 September 2014

AIM's 1st Brand Lecture: What’s branding got to do with the future of Europe?

AIM’s inaugural Brand Lecture took place on 30 September 2014. The guest speaker was British ‘Brand...

People

EVENTS 03 July 2014

AIM supports the Consumer Rights Awareness Campaign of the European Commission

The Consumer Rights Awareness Campaign (2014), which runs from 17 March – 31 December 2014, aims to increase the...

People

PRESS RELEASES POSITIONS 01 July 2014

AIM welcomes new EU action plan: “towards a renewed consensus on the enforcement of IPR”

On 1 July, the Commission published its expected Communication “towards a renewed consensus on the enforcement of...

Innovation

PRESS RELEASES 18 June 2014

AIM supports the consumer goods industry’s commitment to sustainability and consumer health & wellness

On 18 June 2014, the Board of The Consumer Goods Forum released two important messages, emphasising the consumer goods...

Sustainability People

EVENTS 09 May 2014

The EU brand and re-building trust in the European project

AIM is reflecting on some of the key questions facing the candidates for the Presidency of the European Commission as...

People

EVENTS 28 April 2014

INSEAD/ECR: Success of the second edition of “Leading across Boundaries”

The Efficient Consumer Response organisation (ECR) created this programme to serve consumers better by training new...

People

PRESS RELEASES 02 April 2014

New President of AIM calls on EU to help brands boost trust and sustainable growth in Europe

Laurent Freixe, CEO of Nestlé Europe, is the new President of AIM, the European Brands Association. He takes over from...

POSITIONS 01 April 2014

Last but not least: Thank you European Parliament!

For the last plenary, AIM would like to thank the Members of the European Parliament (MEPs) for their constructive...

Competitiveness Innovation People

EVENTS 01 April 2014

European Consumer Summit 2014: Boosting consumer trust in the digital market place

This year’s Consumer Summit focused on how we can ensure that consumers reap the full benefits from the digital...

Innovation People Competitiveness

PRESS RELEASES EVENTS REPORTS / PUBLICATIONS 07 February 2014

AIM-BEUC initiative on Smarter Logos, Better informed consumers

At a Roundtable chaired by Malcolm Harbour, with senior EU officials, on 19 February, AIM, the European Brands...

People

EVENTS 20 January 2014

The contribution of brand manufacturers to retail competitiveness

The High Level Group on Retail Competitiveness aims to assist the European Commission in developing policies to improve...

Competitiveness

REPORTS / PUBLICATIONS 01 January 2014

Comments on transit controls of goods suspected of infringing IPR

AIM has noted some current misunderstandings about how, and why, Europe’s customs officers control goods in transit...

Innovation

REPORTS / PUBLICATIONS 12 December 2013

Support from the European institutions for the Supply Chain Initiative

On 16 September, AIM and six other EU level associations launched “The Supply Chain Initiative, together for good...

Competitiveness

REPORTS / PUBLICATIONS 09 December 2013

Smarter logos, better informed consumers - launch of AIM-BEUC joint initiative

AIM, the European Brands Association and BEUC, the European Consumers’ Organisation have engaged in a joint...

People

REPORTS / PUBLICATIONS 01 December 2013

Where next for the Observatory?

AIM has contributed to the first edition of the Observatory’s online newsletter. The Observatory on infringements of...

Innovation

REPORTS / PUBLICATIONS 30 September 2013

First ever EU wide study on economic importance of trade marks and other IP rights

On 30 September, the first pan-European study proving the essential contribution of intellectual property-intensive...

Innovation

EVENTS 27 September 2013

Self-regulation should be given a fair chance

On 26 September the European Parliament held a first Retail Market Roundtable on a more efficient and fairer retail...

Competitiveness

REPORTS / PUBLICATIONS 26 September 2013

Brands call for a fair and sustainable digital market place

The debate on the digital economy and innovation that will be held at the next European Council (26-27 October) is an...

Innovation Competitiveness

EVENTS 16 September 2013

The Supply Chain Initiative - one step closer to fair and efficient markets

At a special event in Brussels on 16 September 2013, The Supply Chain Initiative was formally launched in the presence...

Competitiveness

EVENTS 01 September 2013

Supply Chain Initiative ready for launch

On Monday 16 September 2013, AIM and six other EU level trade associations will be launching “The Supply Chain...

Competitiveness

REPORTS / PUBLICATIONS 12 August 2013

AIM publishes data on consumer spending on brands

Based on data from Euromonitor International, AIM is publishing 2012 data on consumer spending on brands within food,...

People Competitiveness

UPDATES 15 July 2013

Momentum for voluntary initiative on Fair Trading Practices

As a steady flow of companies, both manufacturers and retailers, are joining the stakeholder-driven initiative on fair...

Competitiveness

UPDATES 08 July 2013

AIM at European Parliament hearing on trade mark package

On 8 July, Dawn Franklin, Chairman of AIM’s Trade Mark Committee, acted as an industry expert at a hearing of the...

Innovation

EVENTS 30 May 2013

AIM initiates dialogue on the role of brands for health & well-being

In cooperation with MEP Anna Maria Corazza Bildt from the EPP Group, AIM organises a debate on how to promote healthier...

People

EVENTS 16 May 2013

AIM invites members to join voluntary initiative on Fair Trading Practices

At this week’s ECR Europe conference in Brussels, AIM and EuroCommerce called on their members to implement a...

Competitiveness

REPORTS / PUBLICATIONS 10 May 2013

AIM-PROGRESS goes beyond compliance

In its latest newsletter AIM-PROGRESS announces its new 2013-2016 Strategy. It builds on the existing work of...

Sustainability Human Rights

POSITIONS 30 April 2013

Unfair Trading Practices - AIM responds to Commission consultation

In parallel to the work of AIM and food chain stakeholder associations on Principles of Good Practice and a voluntary...

Competitiveness

REPORTS / PUBLICATIONS PRESS RELEASES 12 April 2013

Consumers misled by parasitic copying

The British consumer magazine Which? published a new report on parasitic copying (copycatting). According to this...

Innovation

REPORTS / PUBLICATIONS POSITIONS 09 April 2013

A Single Market for Green Products

Today, the Commission released its long-awaited Communication on a Single Market for Green Products and a...

Sustainability Competitiveness

POSITIONS 08 April 2011

AIM Position Paper “Actions not Acts – Practical Steps to Complete the Single Market”

Please find here the AIM Position Paper “Actions not Acts – Practical Steps to Complete the Single Market”:

Competitiveness

REPORTS / PUBLICATIONS 01 June 2010

BEUC – AIM Common Principles for Consumer Information

Together with BEUC, AIM co-signed joint principles on consumer communication. AIM and BEUC share the view that the...

People

POSITIONS 13 January 2010

Parasitic Copying: Trading on the Innovation and Creativity of Others

Please find here the AIM Position Paper “Parasitic Copying: Trading on the Innovation and Creativity of...

Innovation