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News & Positions - April 2022

Corporate Sustainability Due Diligence legislation – EU-wide harmonisation necessary

Ensuring respect for human rights and minimising environmental impact in their supply chains is a  critical priority for brands. Member companies of AIM - European Brands Association are actively leading change for a sustainable future for people, the environment and...

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News & Positions - March 2022

The political agreement between the European Parliament and Council on the Digital Markets Act (DMA) paves the way for a fairer online trading environment

Brussels, 31 March 2022 – AIM, the European Brands Association, welcomes the landmark political agreement reached last week by the European Parliament and Council on the proposed Digital Markets Act (DMA), which will help curb gatekeeper platforms’ unfair trading practices online...

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News & Positions - March 2022

Digital Watermarks Initiative HolyGrail 2.0 achieves significant milestone with the successful semi-industrial validation of detection sorting unit

Press release for immediate release – Brussels, 30 March 2022 – The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European Brands Association and powered by the Alliance to End Plastic Waste, has achieved a significant milestone with the successful validation, after...

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News & Positions - March 2022

AIM welcomes the proportionate risk-based approach of the proposed Artificial Intelligence (AI) Act

AIM, the European Brands Association, welcomes the proposed Artificial Intelligence (AI) Act which aims to make sure that AI can be trusted by EU citizens while guaranteeing their safety and fundamental rights. AIM particularly welcomes the proportionate risk-based approach of...

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News & Positions - February 2022

AIM supports an EU legal framework to address global deforestation and degradation risks

Brand manufacturers represented in AIM operate and source globally. Many of our member companies are leading on responsible sourcing practices, seeking to minimise environmental impacts and ensure respect of human rights across their supply chains. AIM believes that EU-wide regulation...

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