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News & Positions - July 2022

Brands suggest adapting the rules governing joint purchasing to tackle new market realities

Brussels – 20 July 2022 – Joint purchasing activities between supermarkets have significantly increased in the past decade and reinforced the...

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News & Positions - June 2022

AIM supports an EU harmonised legal framework for human rights and environmental due diligence

Ensuring respect for human rights and minimising environmental impact in their supply chains is a critical priority for brands. Member companies of AIM – European Brands Association are actively leading change for a sustainable future for people, the environment and...

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News & Positions - June 2022

AIM supports EU Commission’s objective to root out forced labour from supply chains

Brand manufacturers represented in AIM – European Brands Association operate and source globally. Many of our member companies are leading on responsible sourcing practices, seeking to minimise environmental impacts and ensure respect of human rights across their supply chains. From...

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News & Positions - June 2022

First 2022 AIM Brands Insights Event on Consumer empowerment & Nudge hosted at the House of Brands in Brussels

On 14 June 2022, AIM, the European Brands Association invited to the House of Brands in Brussels for its first Brands Insights Event of 2022 on Consumer Empowerment - The potential of Nudge and behavioural science for consumer policy. The event gathered around 25 experts in behavioural science, consumer and environmental policy, marketing and branding with the aim to share insights, views and ideas on the Nudge concept and how it...

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News & Positions - June 2022

New rules on distribution agreements give brands welcome additional flexibility

Brussels – 9 June 2022 – AIM, the European Brands Association, welcomes the new EU competition rules for vertical agreements (“the new rules”) that the European Commission published on 10th May 2022. Overall well-grounded and substantiated, the new rules are the...

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