AIM, the European Brands Association, co-signed today a joint industry letter on trusted flaggers in the DSA, together with 10 other industry associations, urging EU policymakers to delete from the current draft IMCO Compromise Amendments and Slovenian Presidency’s compromise text...
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Press release, Brussels, 17 September 2021 - AIM has published its response to the European Commission’s public consultation on the draft revised Regulation on vertical agreements and vertical guidelines. AIM, the European Brands Association, has been an active participant in...
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Press release for immediate release – Brussels, 13 September 2021 – Following last week's partnership announcement, the Digital Watermarks Initiative HolyGrail 2.0 has reached its first milestone with the successful validation of the project's first prototype detection sorting unit. Developed...
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Press release – Brussels, 6 September 2021 – AIM, the European Brands Association, and the Alliance to End Plastic Waste announced today a partnership to drive the next stage of development for intelligent waste sorting under the Digital Watermarks Initiative...
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In a joint industry letter to the European Commission, AIM - European Brands Association and several cross sectorial organisations highlight the opportunities that digital means can bring for product information requirements benefitting businesses and citizens across the European Union, and...
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