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News & Positions - September 2021

AIM co-signs joint industry letter on trusted flaggers in DSA

AIM, the European Brands Association, co-signed today a joint industry letter on trusted flaggers in the DSA, together with 10 other industry associations, urging EU policymakers to delete from the current draft IMCO Compromise Amendments and Slovenian Presidency’s compromise text...

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News & Positions - September 2021

Consumer choice, legal certainty and European markets’ competitiveness neglected with the proposed reform of the rules relating to dual distribution

Press release, Brussels, 17 September 2021 - AIM has published its response to the European Commission’s public consultation on the draft revised Regulation on vertical agreements and vertical guidelines. AIM, the European Brands Association, has been an active participant in...

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News & Positions - September 2021

Digital Watermarks Initiative HolyGrail 2.0 reaches first milestone with the validation of its first prototype detection sorting unit

Press release for immediate release – Brussels, 13 September 2021 – Following last week's partnership announcement, the Digital Watermarks Initiative HolyGrail 2.0 has reached its first milestone with the successful validation of the project's first prototype detection sorting unit. Developed...

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News & Positions - September 2021

AIM – European Brands Association, the Alliance to End Plastic Waste and the City of Copenhagen join forces to start semi-industrial trials in the next phase of testing digital watermarks for intelligent sorting of packaging waste

Press release – Brussels, 6 September 2021 – AIM, the European Brands Association, and the Alliance to End Plastic Waste announced today a partnership to drive the next stage of development for intelligent waste sorting under the Digital Watermarks Initiative...

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News & Positions - July 2021

Industry coalition calls for a smart transition towards digital product information to consumers

In a joint industry letter to the European Commission, AIM - European Brands Association and several cross sectorial organisations highlight the opportunities that digital means can bring for product information requirements benefitting businesses and citizens across the European Union, and...

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