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Insights - January 2017

Heineken – Brewed by the Sun

HEINEKEN is embedding its commitment to renewable energy, in particular solar energy, in to its brands and communicating it to consumers through its new Brewed by the Sun campaign. It involves some innovative approaches to engaging millennials as well as...

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Insights - January 2017

A small can, a big impact

Unilever invites competitors to adopt its Compressed technology to reduce the environmental impact of the industry.  ...

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Insights - June 2015

Intellectual property rights and firm performance in Europe: an economic analysis

The Office for Harmonization in the Internal Market (June 2015) The European Observatory on Infringements of Intellectual Property Rights and the European Patent Office had carried out an EU-wide study on the contribution of intellectual property rights (IPRs) to the...

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Insights - January 2015

The Evolution of Trust in Business From Delivery to Values

A World Economic Forum report:  The evolution of trust in business. From delivery to values, highlights a mismatch between what business thinks trust is about and people's expectations. While business may think the performance of products is paramount, the public...

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