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Insights - October 2020

#BrandsInFocus: Essity to try making pulp from wheat straw to stem rising costs

Brands are increasingly investing in innovative approaches to embed sustainability across their value chain. Essity has invested in a new technology to turn wheat straw into an alternative pulp for use in making its hygiene products. As one of the...

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Insights - October 2020

P&G Beauty: Reusable bottles debut at Reuters Business Summit

P&G Beauty unveiled the latest in packaging innovation at the Reuters Business Summit. Our Beauty category shared the newest packaging innovation across hair care brands like Head & Shoulders, Pantene, Herbal Essences and Aussie in Europe, set to change the...

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Insights - October 2020

#BrandsInFocus: The LEGO Group signalled a commitment to become more circular as a business by inspiring circular design

When joining Ellen MacArthur Foundation, the LEGO Group signalled a commitment to become more circular as a business by inspiring circular design, expanding circular services & products, including researching new sustainable materials for LEGO elements. #Brands4Sustainability: The LEGO Group's bricks...

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Insights - October 2020

Unilever launches its largest refill trial in Europe

Unilever has launched refill trials across seven of its most well-known brands at Asda’s Middleton store in the UK, representing its biggest refill and reuse trial in Europe. Unilever is a lead partner in the trial, and has provided seven...

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Insights - October 2020

Estée Lauder Companies to bring first-of-its-kind tube to market next year

Estée Lauder Companies has announced a new sustainable packaging partnership with global chemistry leader Sabic, and Albéa. As a result of the partnership, Origins will be the first prestige beauty brand to leverage Sabic’s innovative, advanced recycling technology to produce a tube...

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