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Insights - December 2020

Nestlé in Europe – Net Zero Roadmap

Nestlé has decided to accelerate its actions on climate change. In September 2019, they have set out their ambition to reach net zero GHG emissions by 2050, halving their emissions by 2030. Since making their commitment, they’ve been working on...

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Insights - December 2020

PepsiCo moving towards 100% recycled plastic

PepsiCo is committing to eliminate all virgin plastic from its Pepsi brand beverage bottles sold in nine European Union markets by 2022. The company will package the entire range of beverages under that brand with plastics recycled from post- consumer...

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Insights - November 2020

#BrandsInFocus: Nike’s supply chain transparency

Supply chain transparency means brands need good relationships with suppliers to ensure there are shared values. Nike builds long-term relationships with suppliers who share a commitment to making products responsibly and sustainably. In this video Nike shows the human stories...

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Insights - November 2020

Unilever Sowing More Seeds for a Plant-Based Food Future

Unilever has announced a new annual global sales target of €1 billion from plant-based meat and dairy alternatives, within the next five to seven years. The growth will be driven by the roll-out of The Vegetarian Butcher; as well as...

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Insights - November 2020

Essity highlights innovative ways to improve behaviour

In its new Hygiene & Health Report 2020-2021, Essity highlights among others how brands can positively influence behaviour through Nudging. The article features our AIM Brands Nudging for Good Awards and an interview with the Jury member Marie-Eve Laporte from...

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