In its new Hygiene & Health Report 2020-2021, Essity highlights among others how brands can positively influence behaviour through Nudging. The article features our AIM Brands Nudging for Good Awards and an interview with the Jury member Marie-Eve Laporte from...
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La confiance a leurs visages : merci aux salariés des entreprises de marques (communiqué) Au plus fort de la crise sanitaire, de mars à mai derniers, les entreprises de grandes marques de PGC ont connu, dans des conditions difficiles, une...
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Innova Market Insights notes interest in plant-based ingredients, texture innovations. Having identified the Top Ten Trends for 2020, Innova Market Insights has highlighted how some of these trends impact the...
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The use of nudge theory – positive reinforcement and indirect suggestions – can help influence the behaviour and decision-making of workers to reinforce food safety culture and compliance, according to Shield Safety Group strategic advisor Sterling Crew. LINK (Source:...
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The Lumina Intelligence Report conclude that consumer engagement does not improved sufficiently, and so consumers are failing on addressing a sustainable attitude toward the chocolate, tea and coffee trend. However, Brands can become the major factor reversing this trend. ...
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Brands are arguably the most pervasive force in the world for business growth – but can they also be a force for change, or for good? What role should brands play in an increasingly fractured society? Gillette CEO, Gary Coombe,...
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Discover how consumer behaviour is evolving and the 2019 trends with the most impact, Understand what consumer trends will reign in 2019, Identify factors affecting consumer purchasing decisions and learn how to target consumers based on what they value in...
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A consortium of leading organizations has joined insights and strategy consultancy GlobeScan in launching a new global consumer research study on the topic of Healthy and Sustainable Living. The study, launched today, is a collaborative partnership among GlobeScan, IKEA, Procter...
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On the occasion of the 14th German packaging congress in Berlin, the German Packaging Institute (dvi) has surveyed consumers about their opinion about plastics, packaging and sustainability....
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Change is one of life’s certainties, so those who look only to the past and the present are likely to be caught out by the future. This is particularly true in the consumer and retail sector, which is being transformed...
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The Consumer Goods Forum and the change agency Futerra have joined forces to investigate the cutting edge of transparency. This guide includes new market research with consumers in 7 countries. We also surveyed over 70 companies worldwide – members of...
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Consumers are willing to pay extra for sustainable packaging. This new study from BillerudKorsnäs reveals that most consumers has positive sentiment toward sustainable packaging and would even switch brands if competitors were to be more sustainable. Brands that have pledged...
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A World Economic Forum report: The evolution of trust in business. From delivery to values, highlights a mismatch between what business thinks trust is about and people's expectations. While business may think the performance of products is paramount, the public...
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