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Insights - November 2019

Could ‘invisible barcodes’ revolutionise recycling?

Many of us struggle to figure out which items can be recycled while sorting our rubbish at home. Machines in sorting plants can have the same problem. This prevents many countries from achieving the recycling rates they would like. But...

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Insights - May 2019

Open House on improved sorting of packaging – Digital Watermarks at work

Organised by Procter & Gamble on 16 May, AIM participated in an Open House at Tomra Germany showcasing the digital watermarks technology for accurate sorting (see picture). The sorting trials on a pilot line were run with shrink sleeved bottles,...

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About AIM

We work for sustainable growth through trusted brands.

AIM is the European Brands Association representing brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.

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