What’s Sustainability Got To Do With It?
Linking sustainability to sales, the report includes three product categories—chocolate, coffee, and bath products—to demonstrate how and where sustainability sells. The analysis focused on U.S. consumers’ purchasing behavior, using sales data from the food-drug store-mass merchandiser (FDMx) channel.
What did they find? Overall, sales of items with certain sustainability claims across all three categories grew faster than the total category.