Insights - October 2019

Unilever: Dove moves to 100% recycled plastic bottles, and plastic-free packs for its beauty bar

Dove announces new initiatives as part of its 2025 commitment to reduce plastic waste, which will see the brand avoid the use of more than 20,500 tonnes of virgin plastic per year:

  • making its iconic beauty bar packaging plastic-free globally
  • launching new 100% recycled plastic bottles
  • trialling a new refillable deodorant format that radically reduces plastic use



(Source: Sustainable Brands)