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Trending: Partnerships Laying More Groundwork for Circular Plastics Economy

The US’ biggest beverage companies have invested into ensuring they get ‘Every Bottle Back’ for recycling; Bluewater is helping Londoners ditch single-use bottles; and SC Johnson and Plastic Bank are broadening the Social Plastic ecosystem.

Leading US Beverage Companies Unite for ‘Every Bottle Back’ Initiative

This week, the US’ leading beverage companies — The Coca-Cola Company, Keurig Dr Pepper and PepsiCo — launched the Every Bottle Back initiative, a breakthrough effort to reduce the industry’s use of new plastic by making significant investments to improve the collection of the industry’s valuable plastic bottles so they can be made into new bottles.

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(Source: Sustainable Brands)