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British Brands Group publishes white paper on the role of brands in competition between retailers

The British Brands Group published its recent white paper “Brands and their role in competition between retailers“, which highlights many significant ways that brands support retailers in their competition with each other.

The paper outlines how brands and supermarkets thrive in a relationship of symbiosis and mutuality: as retailers compete ever more strongly on price, brands provide a valuable counterbalance with profit-building dynamics and differentiation.

The intention of this publication is to spark thought, further discussion and work on how brands support supermarkets in their competition with each other.

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(Source: British Brands Group)