News & positions
GENERAL REPORTS / PUBLICATIONS 01 January 2015
The Evolution of Trust in Business From Delivery to Values
A World Economic Forum report: The evolution of trust in business. From delivery to values, highlights a mismatch between what business thinks trust is about and people’s expectations.
While business may think the performance of products is paramount, the public expect something more. A common understanding is called for to align expectations more closely, arguing for a business case based on data and closer communication between the public and business on the nature of ‘trust’.
(Source: World Economic Forum)
