2019 Brands Lecture by British Brands Group "Should Brands Take a Stand?" available for download
The 2019 Brands Lecture, Should brand take a stand?, delivered by Gary Coombe, CEO of Gillette, in July has just been published. The report gives you some insights into the challenges facing Gillette from changing consumer behavior and competitive landscape, the roller-coaster of the culture wars and the business benefits of connecting more closely with the silent majority.
The Lecture, along with others, is available via the below link.
(Source: British Brands Group)