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NEWS UPDATES 09 June 2019

SB’19 Detroit: L’Oréal, TerraCycle Illustrate How Products Should Be Made, Packaged

The innovators behind Seed Phytonutrients and the Loop reusable packaging platform shared lessons learned, and the potential impacts these disruptive new approaches to product and packaging development could hold for their respective industries.

Seed Phytonutrients: Embedding personal wellbeing, ecosystem health and community values in all aspects of product development

On Wednesday morning, Shane Wolf — creator of Seed Phytonutrients at L’Oréal USA — took the main stage to discuss his brainchild: a disruptive natural, sustainable beauty collection. Launched on Earth Day in April 2018 in the US, Seed Phytonutrients — a mission-driven line of hair, skin and body products that was incubated by L’Oréal USA — is the result of Wolf’s experience growing up on a farm and long career in the beauty industry, including working in various senior-level marketing and sales roles within L’Oréal.



(Source: Sustainable Brands)