P&G Beauty unveiled the latest in packaging innovation at the Reuters Business Summit. Our Beauty category shared the newest packaging innovation across hair care brands like Head & Shoulders, Pantene, Herbal Essences and Aussie in Europe, set to change the way consumers buy, use and dispose of their shampoo bottles. This is an extension of our commitment to be a force for good and a positive force for beauty in the world.
As announced at a live panel of sustainability experts at the Reuters Responsible Business Summit, guests at The Window to Act is Now: Advancing Responsible Beauty in Europe heard that in 2021, Head & Shoulders, Pantene, Herbal Essences and Aussie will enable the 200 million European households to recycle, reduce and reuse the packaging. The leading beauty brands will launch a refill system for their shampoo, thanks to a new reusable 100% aluminum bottle and recyclable refill pouch, made using 60% less plastic (per mL versus standard brand bottle).
(Source: Procter & Gamble)