Insights - October 2019

L’Oréal and Albéa launch the first paper-based cosmetic tube

Long committed to reducing our environmental impact and improving the footprint of our packaging, L’Oréal is proud to announce the development of the very first paper-based cosmetic tube. The fruit of our collaboration with Albéa, a world leader of cosmetic packaging, its debut on the market is scheduled for 2020

This breakthrough innovation will allow brands from the L’Oréal group to replace the majority of the plastic currently used in their tubes with new bio-based and certified paper-like material. The environmental benefit of this innovation will be evaluated through Life Cycle Analysis, the most advanced tool for comprehensive and multi-criteria assessments of environmental impact.



(Source: Sustainable Brands)