Consumers today are more and more aware of the social and environmental impact of the products, packs and services they buy and use. Consumers care about the environment. They worry about the planet. They look for sustainable options in the products and packs they choose to buy.
This report shares learnings and best practices on how manufacturers could think of sustainability in their innovation development.
(Source: Nielsen)
We work for sustainable growth through trusted brands.
AIM is the European Brands Association representing brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.
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