Insights - February 2019

Heineken N.V. – Annual Report 2018

We build true human connections and break down barriers, because
we believe great moments of shared experiences are the best in life.
We are inspired by consumers to brew the best beers and extend that
same passion to all of our brands, products and activities.
We are proud of our family history and Dutch heritage and derive from
them our entrepreneurial spirit that takes us to every corner of the world.
We are brand builders. The Heineken® brand defines and unites us
while our many local, regional and global brands make our portfolio
diverse and unique.
People are at the heart of our company. We see our strength in trust,
diversity and progress.
We stand by our values: passion for quality, enjoyment of life, respect
for people and for the planet.
We always advocate responsible consumption. We are committed
to our communities and strive to consistently improve the impact
we make on the planet.
We work with our customers and partners to grow together and seek
to win with integrity and fairness.
And we are convinced that by staying true to these commitments,
we create value for our shareholders.




(Source: Heineken)