News & positions

NEWS UPDATES 19 November 2020

Essity highlights innovative ways to improve behaviour

In its new Hygiene & Health Report 2020-2021, Essity highlights among others how brands can positively influence behaviour through Nudging. The article features our AIM Brands Nudging for Good Awards and an interview with the Jury member Marie-Eve Laporte from the Sorbonne Business School.



(Source: Essity)