In its new Hygiene & Health Report 2020-2021, Essity highlights among others how brands can positively influence behaviour through Nudging. The article features our AIM Brands Nudging for Good Awards and an interview with the Jury member Marie-Eve Laporte from the Sorbonne Business School.
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AIM is the European Brands Association representing brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands.READ MORE
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