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#BrandsInFocus: Levi Strauss & Co. launches new sustainably designed collection WellThread

Brands are catalysts for positive change, embedding sustainability across our value chains for people and communities everywhere.

Levi Strauss & Co. new collection WellThread shows this in action. Levi’s demonstrates how a brand can embed sustainability across an entire value chain: from how products are produced, the impact on natural resources and local communities through to a focus on recyclability.

By putting sustainability at their core, brands can positively impact consumer choice.

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(Source: Levi Strauss & Co.)