#BrandsInFocus: Essity to try making pulp from wheat straw to stem rising costs
Brands are increasingly investing in innovative approaches to embed sustainability across their value chain. Essity has invested in a new technology to turn wheat straw into an alternative pulp for use in making its hygiene products.
As one of the world’s largest hygiene products manufacturer Essity is committed to delivering on its #MoreForLess promise – by creating high-quality products from a sustainable pulp alternative that has a lower environmental footprint.
The process of making pulp from wheat is cutting-edge and Essity is fulfilling its promise to be both caring and daring in developing sustainable alternatives which reduce environmental impact.