BIC - 2018 Integrated Annual Report
Being essential is what inspired us when we designed our very first product, the BIC® Cristal® ballpoint pen. Being essential means designing a simple and high-quality tool; bringing innovation to an everyday task. Being essential means offering products at a fair price so that anyone can use them, wherever they are in the world. Being essential means being part of everyday life for millions of consumers, anticipating and adapting to their needs while staying useful and relevant. Being essential is about making sure we have a positive impact wherever we go, through our products and our business.
(Source: BIC World)