Insights - February 2019

Behavioural Study on Consumers’ Engagement in the Circular Economy

In support of the implementation of the EU Circular Economy Action Plan, the European Commission DG for Justice and Consumers (DG JUST) published a behavioural study that seeks to identify barriers and trade-offs faced by consumers when deciding whether to buy circular.

 The study also looks at the relative importance of economic, social and psychological factors that come in to play in decision making.  Finally, policy tools are proposed to enable and encourage consumers to engage more active in circular practices related to durability and reparability.



(Source: Eropean Commission)