Who we are

“Europe depends on powerful brands”European Commission

AIM (Association des Industries de Marque) is the European Brands Association, representing manufacturers of branded consumer goods in Europe on key issues which affect their ability to design, distribute and market their brands.

AIM represents 2500 businesses ranging from SMEs to multinationals, directly or indirectly through its corporate and national association members. Our members are united in their purpose to build strong, evocative brands, placing the consumer at the heart of everything they do.

AIM’s mission is to create for brands an environment of fair and vigorous competition, fostering innovation and guaranteeing maximum value to consumers now and for generations to come. Building sustainable and trusted brands drives investment, creativity and innovation to meet and exceed consumer expectations. AIM’s corporate members alone invested €14 billion in Research & Development in Europe in 2014, placing them fifth in the EU ranking of R&D investment.

History

Founded in 1967, AIM brought together national brand manufacturer associations across Europe.

In 1992, with the onset of the Single Market, the impulse for change and growth led to membership being opened to individual brand manufacturing companies. Today, the association comprises 50 of the most successful brand manufacturing companies in the fast moving consumer goods (FMCG) sector in Europe, as well as 20 national brand manufacturer associations.

Structure

The AIM General Assembly brings together all corporate and national association members represented by their respective European CEOs and Directors. It elects the AIM Board and decides on financial and constitutional issues. The AIM Board – comprised of corporate and national association members – steers the association, establishes its policies and drives their implementation. Representatives from our national associations come together in the National Association Directors Committee, which co-ordinates the work of the national associations with the work of AIM, exchanges best practices and ensures we synchronize efforts across Europe to achieve objectives, as agreed by the AIM Board.

The AIM Board elects the President, Vice-Presidents and Treasurer of the association. The association is managed by Michelle Gibbons, Director General, and her team . Their work is divided in seven committees, several task forces and initiatives such as AIM-NUDGE and AIM-PROGRESS. Each AIM member company and association is entitled to send its dedicated experts to the different committees and task forces.

Team

Michelle Gibbons Director General

+32 2736 03 05 michelle.gibbons@aim.be

Michelle develops AIM’s Strategic Plan and manages its implementation.

She represents AIM on:

  • The Liaison Group of the Consumer Goods Forum
  • The Governance Group of the Initiative for fair commercial practices in the food chain

Marie Patullo Senior Trade Marks and Brand Protection Manager

+32 2 7377103 marie.pattullo@aim.be

    Areas of responsibility:

  • Trade Marks
  • Anti-counterfeiting
  • ICANN related issues

Katrin Recke Senior Sustainability, CSR & Supply Chain Manager

+32 2 7377104 katrin.recke@aim.be

    Areas of responsibility:

  • Corporate Social Responsibility/ Sustainable Development
  • Responsible Sourcing (AIM-PROGRESS)
  • Supply Chain / Logistics

Marianne Dehousse Senior Market Studies and Trade Relations Manager

+32 2 7377107 marianne.dehousse@aim.be

    Areas of Responsibility:

  • Studies and Research: key changes in retailing
  • Principles of good business practice /fair commercial practices
  • Promote ECR best practices

Razvan Antemir Senior Public Affairs Manager

+32 2 7377102 razvan.antemir@aim.be

    Areas of responsibility:

  • Public Affairs
  • Competition & Legal Affairs
  • Consumer Affairs
  • Digital Affairs

Eva Schneider Sustainability & Communications Manager

+32 2736 03 05 eva.schneider@aim.be

    Areas of Responsibility:

  • Corporate Social Responsibility / Sustainable Development
  • AIM Nudging for Good Initiative and Awards
  • Communication strategy & Public Relations

Bernadette Bracken Office Manager and PA to the Director General

+32 2 736 03 05 bernadette.bracken@aim.be

Mary-Joy Demesmaeker Secretary

+32 2 736 03 05 mary-jo.demesmaecker@aim.be

Contact

AIM – European Brands Association
Avenue des Gaulois 9
1040 Brussels
Belgium
T +32 2 736 0305
EU Transparency Register ID: 1074382679-01