AIM believes that consumers should have trusted information to facilitate choice
The provision of information to consumers should be effective, empowering consumers and enabling them to make informed choices. It should also be efficient, keeping the cost of providing that information in proportion to its usefulness.
AIM is concerned that the growing number and complexity of mandatory information requirements are not always supported by evidence of consumer benefit. The provision of too much, complex, or conflicting information can leave the consumer no better informed, undermine consumer confidence and add unnecessarily to producers’ costs.
Therefore AIM has developed, together with the European consumer organisation BEUC, common principles of consumer information based on reliability, usefulness, accessibility and proportionality. On this foundation, the two associations are now engaged in developing best practice for the use of logos/pictograms.
AIM supports the review and update of the Commission’s policy on ‘green claims’. The revision should give clear guidance on the use of claims, to the benefit both of the Single Market and of legal certainty.
Brand manufacturers are active in the global initiative by the standardisation body GS1 to develop a trusted source of product data that consumers can access easily on their mobile phones where and when they need it.