Creating fair and efficient markets

Creating fair and efficient markets

AIM works to create for brands an environment of fair and vigorous competition.

Unfair commercial and trading practices adversely affect companies’ capacity to innovate and invest for the long term. This innovation and investment is needed to improve constantly value to consumers and fulfil the EU’s objective to create smart, sustainable and inclusive growth.

AIM therefore supports:

  • the effective implementation and enforcement of the Principles of Good Practice in the food supply chain adopted in 2011. Success will mean a significant reduction in the number of unfair practices in the marketplace and a long term improvement in the business culture.
  • effective remedies against parasitic copies. Such products, whose packaging closely mimics that of a familiar branded product, mislead consumers over the product, its source and its quality.  Product competition should be on their merits.

See here the full wording of:

Principles on good trading practices - together with other stakeholders in the retail supply chain

Framework for the implementation and enforcement of the principles

Please find under this link the registry of the supply chain initiative to consult the names of the companies that have registered so far. On 26 November, 146 companies from across the entire EU have already registered. Taking into account the subsidiaries of international groups, 842 operating companies are signed up.  

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