Completing the European single market

Completing the European single market

AIM supports a truly integrated European market for branded goods through the gradual removal of trade barriers based on an optimal mix of harmonisation of laws, mutual recognition and the use of self- and co-regulation.

Completing the Single Market is Europe’s best card to create sustainable, long-term growth as called for in the Europe 2020 Strategy. AIM supports the recent initiatives in the Single Market Act II with its useful focus on digital business and the Commission’s communication on better governance for the Single Market.


Brand manufacturers have always been supporters of the Internal Market and its vision of a gradually more economically-integrated Europe. Brands benefit from the economies of scale of the larger market. The on-going harmonisation of the EU legal framework in areas such as consumer rights, packaging waste, labelling or product composition rules are helpful in this respect.

However, as the current crisis makes abundantly clear, the EU is for the time being neither a single economy nor a homogeneous market, and national economies differ widely in their rates of growth, cost of doing business and in the purchasing power of their citizens.

Brand manufacturers have to “act locally” as well as, beyond a certain size, to “think European” – and globally. The challenge for those operating across a set of EU countries is to reconcile those two imperatives in the way they manage their innovation, production, logistics, sales, distribution and marketing.

See also: AIM position paper “Actions not Acts – Practical Steps to Complete the Single Market”, April 2011

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