Professor Cass Sunstein for AIM on the potential of Nudging to tackle biggest social challenges

June 2019 Professor Cass Sunstein for AIM on the potential of Nudging to tackle biggest social challenges

On the occasion of the launch of the new Competence Centre on Behavioural Insights, the European Commission invited the father of Nudge, Professor Cass Sunstein of Harvard University, to Brussels. But what exactly is a Nudge, why is this concept important, and how is it used by policy-makers and in the private sector? Who would be better placed than Sunstein himself to explain the growing importance of Behavioural Insights and the vital role of Nudges in policy-making and mainstreaming responsible behaviours.

Read Sunstein's complete article here.

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