News & positions

The 2nd edition of the International AIM Brands Nudging for Good Awards – OPEN NOW

Position your brand as a leader in the innovative area of Nudging for Good and inspire consumers towards mindful, responsible and sustainable consumption!

We have launched the contest for the 2019 AIM Nudging for Good Awards and invite all our members to submit their best nudges. A Nudge for good is how a brand, on the basis of consumer insights, makes it easy and desirable for people to change behaviour or habit and adopt a healthier and more sustainable lifestyle.

Brands are in a privileged position to be actors of change in society thanks to their daily relationship with consumers in the home, in shops, on the go, through digital channels and elsewhere. Participants will have to present an active or recent Nudge for good which addresses one of the AIM Nudging for Good focus areas – health and well-being, environmental sustainability or social responsibility – and which is validated in terms of behavioural impact

Need some inspiration? You can find many examples of creative brands’ nudges in the case studies section of the AIM Nudging for Good toolkit or check out the winners of our 2017 Awards.

For more detailed information about the contest, themes, timeline and rules, check out our Nudging for Good Awards contest page here.

We are looking forward to receiving great brand nudges!