AIM is delighted at the success of its Brands Nudging for Good Award ceremony which gathered 200 participants from the EU Parliament and Commission, NGOs, trade associations and brand manufacturers in Brussels on 20 March.
We are proud to announce the winners of the first Nudging for Good Awards in the brands industry:
Diamond Award for Best Nudge
L’Oréal La Roche Posay – My UV Patch
Excellence Awards Sustainability:
Unilever, Dove & Andrelon – WaterSavers
Wrigley (Mars) – Bin it for Good
Excellence Awards Health & Well-Being:
Heineken – This one is on us
Savencia – En cas de Caprice
Jury’s ‘Coup de Coeur’ Award
SCA – Okay Compressé – Win-win for consumers and environment
A huge thank you to our Awards Jury, chaired by Robert Madelin, Member of WEF Council on the Future of Behavioural Sciences, and to our Master of Ceremonies, Francesco Tramontin of Mondelez, chair of the AIM-Nudge Steering Group, who has in the meantime been contacted to present next year’s Oscars.
Link to our brochure.
Watch our Brands Nudging for Good Awards ceremony highlights:
